GIROMAX INC.

What GIROMAX INC. does

Giromax Technology Ltd. is a UK-based specialty coatings manufacturer founded in 1996 that develops and sells polymer hybrid coating systems under the Giromax® brand for the refurbishment of commercial and industrial buildings. Its core products — Edgecoat, Roofcoat (Metal and Asbestos variants), Guttercoat, Rooflight Clearcoat, and Wallcoat — target cut edge corrosion, roof deterioration, gutter failure, and wall cladding degradation on profiled metal and asbestos cement buildings, with product guarantees ranging from 10 to 25 years. The underlying technology combines polyurethane hybrid chemistry with laminar flake technology, originally developed for marine environments, and is differentiated by moisture-tolerant application, single-coat systems, and formulations with no VOC emissions. Many products carry British Board of Agrément certification.

The company operates a B2B go-to-market model centered on a nationwide network of Technical Services Managers covering all regions of the UK and Ireland. These field-based technical staff conduct site surveys, provide CPD-certified training to surveyors and contractors, develop product specifications, and supervise application quality. Pricing is quote-based and not publicly disclosed; revenue derives from one-time product sales to roofing contractors and from technical services bundled with specification work. Key enterprise end-customers visible in case studies include Amazon, ASDA, Siemens, Tate & Lyle, and The Range, while mid-market approved contractors (e.g., D&D Coatings, Everlast Waterproofing, Cladcoat Ltd) form the applied distribution layer. Founded in partnership with British Steel, Giromax is a privately held, owner-operated firm led by Managing Director Myles Emmett, with no external institutional investors, no disclosed M&A, and no software or AI platform underpinning its operations.

Name

GIROMAX INC.

Legal name

Giromax Technology Ltd.

Website

https://giromax.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Giromax Technology Ltd. is a UK-based specialty coatings manufacturer, founded in 1996, that sells proprietary polymer hybrid coating systems for cut edge corrosion treatment and roof, gutter, and wall cladding refurbishment on commercial and industrial buildings across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Industrial Roof Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMADAKAB), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Cut edge corrosion treatment
• Industrial roof coatings
• Commercial roof refurbishment
• Polymer hybrid coatings
• Metal roof protection

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Roof Coating Products: Sale of proprietary roof coating products including Roofcoat (Metal), Roofcoat (Asbestos), Edgecoat, Guttercoat, Rooflight Clearcoat, and Wallcoat. Products are sold directly to contractors and through technical specification channels for commercial roof refurbishment projects.
2. Technical Services: Technical support services including site surveys, specification guidance, CPD seminars, and application inspections provided as part of product sales and specification process.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Giromax Technology Ltd. manufactures and supplies a proprietary range of polymer hybrid coating products, branded Giromax®, used to treat cut edge corrosion and refurbish profiled metal roofs, asbestos cement roofs, gutters, rooflights and wall cladding on commercial and industrial buildings across the UK and Ireland. Products are sold to roofing contractors and specified by building surveyors, with technical services (site surveys, CPD seminars and application inspections) delivered by a regional team of Technical Services Managers to support project specification and guaranteed application.

Product overview

Giromax Technology Ltd offers a unified portfolio of industrial roof coating and corrosion treatment solutions established in 1996. The core product line centers on Giromax® branded polymer hybrid coating systems utilizing laminar flake technology for moisture-tolerant applications. The main products include Giromax® Edgecoat for cut edge corrosion treatment (15-year guarantee), Giromax® Roofcoat for metal roofs (25-year guarantee) and asbestos cement roofs (20-year guarantee), Giromax® Guttercoat for gutter repair (15-year guarantee), Giromax® Rooflight Clearcoat for rooflight restoration (10-year guarantee), and Giromax® Wallcoat for wall cladding refurbishment (10-year guarantee). Supporting these are preparation products including basecoats, activators, sealants, primers, and cleaners. Many products are BBA (British Board of Agrément) approved. The company works primarily with commercial contractors and surveyors, providing technical services support across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Giromax® Edgecoat Polyurethane hybrid cut edge corrosion treatment using laminar flake technology for commercial metal roofing and cladding; treats both top and reverse sides of cut edges with moisture-tolerant application and provides protection for up to 15 years. Used by roofing contractors and specified by building surveyors on commercial refurbishment projects.
• Giromax® Roofcoat (Metal) One-coat industrial roof coating system for profiled steel sheet roofs that reinstates the protective coating and treats cut edge corrosion in a moisture-tolerant application; provides up to 25 years of protection. Used by roofing contractors on commercial and industrial metal roof refurbishment projects.
• Giromax® Roofcoat (Asbestos) Breathable, moisture-tolerant protective coating for asbestos cement roofing that seals corroded bolts and creates a water-repellent surface; offers up to 20 years of protection. Used on commercial asbestos cement roof encapsulation and refurbishment projects.
• Giromax® Guttercoat Elastomeric gutter repair coating with anti-corrosion laminar flake technology, suitable for galvanised steel, cast iron, lead, copper, aluminium, concrete and asbestos cement substrates; protects against weather extremes, UV and standing water for up to 15 years. Used by roofing contractors to repair commercial gutters.
• Giromax® Rooflight Clearcoat Single-component moisture-curing aliphatic polyurethane clear coat for GRP rooflights that provides a tough, durable finish protecting against impact, erosion and the elements for up to 10 years. Used on commercial GRP rooflight refurbishment projects.
• Giromax® Wallcoat Industrial wall cladding restoration coating with advanced formula providing high durability against weather, UV and chemical exposure; available in a wide range of colours with a semi-matt finish and up to 10 years of protection. Used by contractors on commercial wall cladding refurbishment.
• Giromax® Preparation & Maintenance Product Range Consolidated supporting line of preparation and maintenance products used alongside Giromax® coating systems, including a moisture-tolerant Basecoat & Activator, joint Sealant, Bitumen Primer, Adhesion Promoter, Thinner, Brush Cleaner, Panel Wipe (substrate cleaner), Line Cleaner and Wallcoat two-component Bonding Primer. Sold as standalone SKUs to contractors applying Giromax coating systems.
• Giromax Technical Services Technical services supporting the Giromax® product range, delivered by a nationwide network of Technical Services Managers covering the UK and Ireland. Services include cut edge corrosion repair, commercial metal roof repair, asbestos roof repair, gutter repairs, rooflight repair and wall cladding repair, comprising site surveys, specification guidance, CPD seminars, and on-site application inspections.

Quantifiable outcome

• Roof lifespan extended by 15-25 years with Giromax coating treatment
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• British SteelcoreStrategic or Co-development PartnerEstablished in 1996, Giromax Technology Ltd was founded to bring cut edge corrosion treatments to market, working with British Steel to establish the best specification for solving these problems. This collaboration enabled the development of optimal product specifications for cut edge corrosion treatment.
• British Board of Agrément (BBA)coreOthersMany products in the Giromax® range are BBA approved, delivering benefits using innovative, market leading technology with certified performance standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sika AG: Global specialty chemicals company with a significant roofing and coatings portfolio including liquid-applied membranes and metal roof refurbishment systems. Comparable as a broader incumbent offering competing protective coating solutions across commercial construction.
• Hempel A/S: Global coatings manufacturer with deep roots in marine and protective coatings and an industrial coatings division. Comparable to Giromax through its corrosion-protection heritage and industrial metal-coating chemistry.
• AkzoNobel: Global paints and coatings major with industrial and protective coatings lines that overlap with Giromax's protective roof coatings. A broad incumbent that competes in adjacent categories and could enter Giromax's niche.
• Tremco CPG UK: Manufacturer of construction sealants, coatings, and roofing systems serving commercial and industrial markets in the UK and Europe. Comparable through its industrial roof coatings and weatherproofing portfolio.

Direct peers

• Cortec Corporation: Global manufacturer of corrosion protection technologies including coatings,VpCI films, and specialty chemicals for metal protection. Comparable to Giromax in corrosion-inhibition chemistry and industrial metal preservation.
• Liquasil: UK specialist in silicone and liquid-applied roof coatings for commercial and industrial buildings. Competes head-to-head with Giromax in profiled metal roof refurbishment and gutter/rooflight restoration channels in the UK.
• Cromar Building Products: UK manufacturer of roofing and construction chemicals including coatings, sealants, and refurbishment products. Overlaps with Giromax in commercial roof coatings and waterproofing channels.
• Vector Corrosion Technologies: Specialist in corrosion protection, assessment, and remediation for concrete and metal infrastructure. Comparable in technical corrosion expertise and engineered coating solutions applied to commercial assets.
• Tor Coatings: UK-based manufacturer of industrial and commercial roof and cladding coatings, including cut edge corrosion and metal roof refurbishment systems. Directly comparable to Giromax in product category, customer base (commercial surveyors and contractors), and UK geographic focus.
• Sharmans Roofing Products: UK-based supplier and manufacturer of roof coatings, cladding refurbishment systems, and cut edge corrosion treatments. Directly competes with Giromax across metal roof, asbestos cement roof, and wall cladding restoration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@giromax
• LinkedInlinkedin.com/company/giromax-technology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIROMAX INC.