90 MINUTE CYNIC LIMITED

What 90 MINUTE CYNIC LIMITED does

90 Minute Cynic Limited is a privately held digital sports media company operating as "The Cynic," focused exclusively on Celtic Football Club content. Founded in 2019 and headquartered in Edinburgh, United Kingdom, the company produces Celtic FC-focused podcasts, written analysis articles, and subscription-based digital media offerings targeted at the club's supporter base.

The company's product surface is built around recurring audio content (podcasts) and written long- and short-form commentary, delivered through its website (thecynic.co/). The underlying content production model is conventional creator-driven sports media: human-hosted shows, opinion and match analysis, and community-facing commentary, with no disclosed proprietary technology stack, AI tooling, or platform integrations in the source data.

The business model is a hybrid consumer-media approach combining free ad- or sponsorship-supported content with a direct subscription tier for paying supporters. No publicly disclosed pricing, subscriber counts, advertising partnerships, or sponsorship agreements are present in the available material. The company has no disclosed funding rounds, no parent or subsidiary entities, no management team information, and operates as a standalone private entity with a narrow, single-vertical customer focus on Celtic FC fans.

Name

90 MINUTE CYNIC LIMITED

Website

https://thecynic.co

Company type

Private

Founded year

2019

Operating status

Operating

Short description

90 Minute Cynic Limited ("The Cynic") is a privately held, Edinburgh-based digital sports media company founded in 2019 that produces Celtic FC-focused podcasts, written analysis, and subscription-based content for the club's supporter base.

Ownership category

akta.pro rank

Product category

Digital Sports Media

NAICS

Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

akta.pro secondary industry

Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Sports podcast production
• Digital sports media
• Football club coverage
• Subscription journalism
• Celtic FC content

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

90 Minute Cynic produces Celtic FC-focused podcasts, written match and club analysis, and other subscription-based digital sports media content. The company operates as an independent publisher targeting the Celtic supporter community with niche, club-specific editorial and audio programming distributed digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cynic Celtic FC Podcast Episodic audio programming covering Celtic FC matches, transfers, club news, and supporter discussion, targeted at Celtic fans in the UK and globally.
• Written Celtic FC Analysis & Articles Written match reports, opinion pieces, and club analysis published on the company website for Celtic FC supporters seeking deeper text-based coverage.
• Cynic Premium Subscription Membership Paid subscription offering unlocking premium Celtic-focused podcasts, articles, and member-only digital content for individual supporters.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• talkSPORT: Major sports radio and podcast network covering the Scottish Premiership and Celtic FC; competes for listener attention and advertising spend in the same UK sports audio category.
• The Guardian Football: Subscription-supported written football journalism with podcast extensions covering Celtic and Scottish football; a free-with-meter alternative that competes for the same paying reader/listener.
• The Athletic: Subscription-based sports media platform with deep club-specific written and audio coverage, including Celtic FC; competes for the same paying sports fan with a far broader portfolio across leagues and clubs.
• BBC Sport: Public broadcaster with extensive Scottish football and Celtic FC coverage across audio, written, and video; provides a free alternative that anchors audience expectations on price for sports content.
• The Football Ramble: Multi-host football podcast network with subscription offering and written content; overlaps with The Cynic's model of monetized fan-led football audio, but at a pan-football rather than single-club level.

Direct peers

• The Celtic Underground Podcast: Established Celtic FC supporter podcast and written commentary outlet, offering the same Celtic-only content proposition and competing for the same niche subscriber/listener base.
• Stinging Bees Podcast: Independent Celtic FC fan podcast covering matches, transfers, and supporter culture; directly comparable single-club audio content competing for overlapping listenership in Scotland and the Celtic diaspora.
• A Celtic State of Mind: Long-running Celtic FC-focused fan podcast and blog, directly competing with The Cynic for the same supporter audience with overlapping audio and written content formats.

Regional players

• Scotsman Sport: Scottish regional publisher with dedicated football and Celtic FC written coverage and podcasts; competes for the same Edinburgh/Scotland-based supporter audience with broader news brand reach.
• Glasgow Times: Local Glasgow news outlet with a strong Celtic FC (and Rangers) sports vertical in written and audio formats; competes for Celtic supporter attention within the same Scottish regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/90MinuteCynic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 90 MINUTE CYNIC LIMITED