NB INTERNATIONAL LIMITED

What NB INTERNATIONAL LIMITED does

NB International Limited is a UK-based private limited company, founded in 2015 and headquartered at Unit 1-3 Valley Parade, Bradford, West Yorkshire. It operates as an importer, exporter, and wholesaler of multi-category consumer goods, sourcing products primarily from China and distributing them within the UK through B2B channels. Its primary customers are Cash 'n' Carry operators, with wholesalers as a secondary channel and a minority of retail shops; customer onboarding requires business registration, confirming a trade-only model. The product portfolio is horizontally broad — spanning household storage, kitchenware, plasticware, hardware and tools, gardenware, fancy goods, RoadMax car accessories, pet accessories, stationery, electrical accessories (e.g., extension leads), cleaning supplies, and disposable cups. Pricing is not publicly disclosed, and revenue is generated through bulk B2B sales of these imported goods.

The business runs on a B2B e-commerce platform (nbinternational.co.uk) built on what appears to be a third-party storefront framework (esalestab), providing account login, order tracking, cart functionality, and categorized catalog browsing across multiple product pages. There is no proprietary software, mobile app, API/SDK, or disclosed technology stack; the platform functions as a standard online wholesale catalog and ordering portal. The underlying technology of the business is its sourcing relationships with Chinese manufacturers and its UK distribution to trade customers.

The go-to-market motion is predominantly channel-partner driven, with trade shows (Autumn Fair, Spring Fair) and trade directories as the principal top-of-funnel acquisition channels, and direct B2B sales to Cash 'n' Carry and wholesale accounts as the closing channel. Pricing operates on undisclosed B2B trade terms with bulk packaging options (e.g., inner/outer carton quantities listed per SKU) but no publicly listed price list. No funding rounds, mergers, acquisitions, leadership changes, or geographic expansions beyond the UK are documented in the available data, and the company has no institutional investors, subsidiaries, parent company, partnerships, patents, trademarks, certifications, or awards disclosed.

Name

NB INTERNATIONAL LIMITED

Legal name

NB International Ltd

Website

https://nbinternational.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

NB International Limited is a UK-based importer, exporter, and wholesaler of multi-category consumer goods, sourcing primarily from China and supplying Cash 'n' Carry operators, wholesalers, and select shops across the United Kingdom.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Consumer Goods

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware (5072), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Wholesale distribution
• Consumer goods import
• Cash and carry supply
• Household hardware wholesale
• Multi-category merchandise

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of imported goods: NB International imports a vast range of products from China and supplies them to Cash 'n' Carry's, wholesalers, and shops. Revenue is generated through bulk B2B sales of household goods, hardware, tools, gardenware, stationery, and related products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NB International is a UK-based importer, exporter, and wholesaler that sources a wide range of consumer goods (primarily from China) and distributes them in bulk to Cash 'n' Carry operators, wholesalers, and shops. Its product range spans household goods, toiletries, kitchenware, plasticware, hardware and tools, gardenware, fancy goods, car accessories, pet accessories, stationery, electrical accessories, and cleaning supplies.

Product overview

NB International Ltd is a UK-based B2B import, export, and wholesale company specializing in a diverse range of consumer goods. The company operates primarily as an importer from China and supplies products mainly to Cash 'n' Carry businesses, wholesalers, and a minority of shops. Their product portfolio is organized into multiple categories including Household (storage boxes, laundry bags), Toiletries, Kitchenware (foil containers, blenders), Plasticware, Hardware (tools, ladders, locks, paint products), Gardenware (sprayers, grow tunnels, garden decor), Fancy Goods (personal care items, scissors, home accessories), Car Accessories (floor mats), Pet Accessories (pet bowls, puppy pads, pet car seat covers), Stationery (envelopes, markers, gel pens, bubble wrap), Electrical Accessories (extension leads), and Cleaning Supplies (mop heads, dish cloths, dusters, tea towels, disposable cups). The company does not appear to have a unified digital platform or software product; rather, it functions as a traditional wholesale goods distributor operating through a B2B e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Household Products General household items including storage containers, laundry bags, and cleaning supplies sold in bulk to trade buyers such as Cash 'n' Carry operators, wholesalers, and shops.
• Toiletries Personal care products including brushes and general toiletries items sold wholesale to trade customers.
• Kitchenware Kitchen items and cookware including storage containers, kitchen tools, and small appliances (e.g., Geepas blenders) sold wholesale to trade customers.
• Plasticware Plastic storage containers and laundry items (e.g., laundry hamper bags, jumbo laundry bags) sold wholesale to trade customers.
• Hardware Hardware tools and equipment including ladders (3-step and 1-step), locks (laminated padlocks, concealed shackle locks), hand tools (screwdriver sets, drill bit sets), soldering irons, tape measures, and paint products (matt and gloss paints) sold wholesale to trade customers.
• Gardenware

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Bestway Wholesale: Bestway is one of the UK's largest Cash & Carry and wholesale groups, supplying independent retailers, caterers and B2B customers with multi-category imported and own-label goods. It is comparable to NB International as a large-scale UK B2B wholesale distributor serving the same downstream trade customer base, though far broader in scale and reach.
• Costco Wholesale UK: Costco operates membership-based warehouse clubs in the UK selling multi-category goods including household, hardware, garden and consumables. It is a broad incumbent peer to NB International because it competes for the same UK value-conscious trade and consumer spend through imported multi-category assortments at scale, though it sells direct to end members rather than to trade buyers.
• Booker Group: Booker is the UK's largest wholesaler and Cash & Carry operator, owned by Tesco. It is comparable to NB International because both serve UK Cash & Carry operators and independent retailers with multi-category consumer goods, though Booker operates at dramatically greater scale and with broader food/non-food mix.
• Metro AG (METRO Cash & Carry): METRO is a major international wholesale and Cash & Carry group serving hospitality, HoReCa and independent retailers across multiple European countries. It is a broad incumbent peer to NB International because both operate in the B2B wholesale channel supplying professional buyers with multi-category imported goods, though METRO operates at vastly greater scale and geographic reach.

Direct peers

• Parfetts Cash & Carry: Parfetts is a UK symbol-group and Cash & Carry wholesaler distributing groceries, household goods and consumables to independent retailers. It is a direct peer to NB International because both serve UK independent retailers and Cash & Carry buyers with multi-category imported consumer goods, including household and non-food lines.
• Suma Wholefoods: Suma is a UK worker-cooperative wholesale distributor supplying independent retailers, caterers and trade buyers with bulk groceries and household goods. It is a direct peer to NB International because both operate as UK B2B wholesalers serving trade customers with a broad mix of consumer-relevant categories on account-based terms.
• Stax Trade Centres: Stax is a UK Cash & Carry chain supplying independent retailers, hospitality and catering customers with groceries, household goods and consumables. It is a direct peer to NB International because it operates in the same UK Cash & Carry channel that NB International supplies, with overlapping product categories in household and consumables.
• VOW Wholesale: VOW is a UK B2B wholesaler specialising in office, janitorial and consumable products distributed to resellers and trade customers. It is a direct peer to NB International because both operate UK B2B wholesale models supplying trade buyers with imported consumable and non-food categories from a single account relationship.
• Caterite Foodservice: Caterite is a UK wholesale distributor supplying the foodservice and hospitality trade with multi-category goods including disposables, cleaning and kitchenware. It is a direct peer to NB International because both sell across overlapping categories (disposables, cleaning, kitchenware, electrical accessories) to UK B2B trade customers, though Caterite focuses on foodservice.
• Eurasia Wholesale: Eurasia Wholesale is a UK-based importer and distributor of general merchandise and household goods supplying independent retailers and Cash & Carry operators. It is a direct peer to NB International because both operate as UK B2B wholesale importers of multi-category consumer goods from low-cost origins serving the same trade buyer base.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NB INTERNATIONAL LIMITED