Fitasy

What Fitasy does

Fitasy Inc. is an Indianapolis-based, privately held company that develops and sells 3D-printed footwear through a proprietary smartphone-driven scan-to-print platform. Consumers use an iOS application and spatial AI to capture a 360-degree biometric scan of each foot, which is translated into print-ready geometry and manufactured on demand via DLP 3D printing using a single recyclable elastomeric polyurethane. The product portfolio comprises three SKUs: the Stride 1.0 standard-fit recovery sneaker ($180), the Stride 2.0 Custom-Fit personalized sneaker ($260, with a single-shoe option at half price), and the Croissant Slide recovery slide ($120). All products share a triple-layer lattice midsole engineered for zone-specific cushioning and support, replacing traditional foam with a 3D web of struts.

Name

Fitasy

Legal name

Fitasy Inc.

Website

https://fitasy.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitasy is an Indianapolis-based startup that sells custom-fit and standard 3D-printed recovery and everyday footwear via a proprietary smartphone-based AI foot-scanning platform, serving athletes, para-athletes, and consumers with non-standard foot shapes globally through DTC e-commerce and wholesale.

Ownership category

akta.pro rank

Product category

3D-Printed Footwear

NAICS

Footwear Manufacturing (316210), Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAAACAB

Casual & Lifestyle Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYCRAAACAG

Comfort, Orthopedic & Medical Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYCRAAAEAI

Performance Footwear (Running, Training, Court)

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• 3D printed footwear
• Custom-fit shoes
• AI foot scanning
• Recovery sneakers
• Lattice cushioning

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase model for 3D-printed footwear sold directly to consumers via e-commerce. Products include Stride 1.0 (standard), Stride 2.0 (custom-fit), and Croissant Slide. Single-shoe purchasing option available at half-pair price for prosthetic users and para-athletes.
2. Wholesale/Consignment: B2B wholesale and NOOS consignment program for physical retail stores. Retailers receive automated replenishment and priority restock support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fitasy designs, 3D-prints, and sells custom-fit and standard-fit footwear (Stride 1.0, Stride 2.0 Custom-Fit, and Croissant Slide) using a patent-pending scan-to-print platform that captures smartphone-based 360-degree foot scans via spatial AI and translates them into on-demand 3D-printed shoes produced with DLP technology from a single recyclable polyurethane material. The company also operates a wholesale/NOOS consignment channel for physical retail partners and offers the industry's first commercially viable single-shoe purchasing option at half the cost of a pair.

Product overview

Fitasy operates a scan-to-print footwear platform offering 3D-printed recovery and everyday shoes with precision fit and full recyclability. The product portfolio includes three distinct offerings: Stride 1.0 (standard-sized recovery sneaker at $180), Stride 2.0 Custom-Fit (personalized shoe using smartphone foot scanning at $260, with single-shoe option at half price), and Croissant Slide (recovery slide at $120). All products feature triple-layer lattice cushioning, are printed on-demand from single recyclable polyurethane material, and are produced via Fitasy's AI-driven scan-to-print platform. The platform supports both standard sizing and custom-fit options, with single-shoe purchasing for prosthetic users and para-athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Stride 1.0 Standard-sized 3D-printed recovery sneaker featuring triple-layer lattice cushioning with zone-by-zone support, 360° airflow, and shock absorption. Printed from a single recyclable polyurethane material. Available in Black, White, Ember, and Aquadive colorways. Priced at $180 per pair.
• Stride 2.0 Custom-Fit Custom-fitted 3D-printed sneaker sculpted to individual foot measurements using a smartphone-based foot scanner and patent-pending scan-to-print technology. Features triple-layer lattice cushioning with precision arch support. Available in standard sizes or fully personalized custom-fit. Priced at $260 per pair, with a single-shoe option at half the pair price for prosthetic users and para-athletes.
• Croissant Slide 3D-printed recovery slide featuring triple-layer lattice cushioning, quick-dry performance, and water-friendly design. Designed for pool, beach, and post-workout recovery use. Printed from single recyclable polyurethane material. Available in Dune, Ember, and White colorways. Priced at $120 per pair.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• USA DivingflagshipStrategic or Co-development PartnerUSA Diving named Fitasy as Official Footwear Partner to address aquatic athletes' poolside challenges. Fitasy's quick-dry, water-friendly 3D-printed shoes are suited for pool decks and locker rooms where divers spend significant time.
• Josh LiendoflagshipGTM or Marketing PartnerOlympic medalist and world record holder Josh Liendo serves as brand ambassador. First Black Canadian swimmer to win an Olympic medal. Partnership focuses on recovery footwear for athletes with emphasis on comfort, cushioning, and performance.
• Sports Tech HQcoreStrategic or Co-development PartnerNonprofit organization connecting companies with sports industry opportunities. Provided support to Fitasy during early development and CES attendance.
• Retail Store PartnerscoreChannel Partner/ Reseller/ DistributorWholesale and NOOS consignment program for physical retail stores. Flexible wholesale or NOOS consignment system with automated reorder triggers and priority restock support. EU size range 35-48.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adidas: Adidas's 4D Futurecraft line uses 3D-printed midsoles at scale through partnership with Carbon. A direct comparable in the 3D-printed footwear category with vastly greater scale, retail distribution, and R&D resources, making it the most consequential incumbent competitor.
• Hoka: Hoka dominates the maximalist cushioning and recovery-shoe category with oversized midsoles. Comparable in targeting runners and active consumers with cushioned/recovery footwear — Fitasy's lattice cushioning positions directly against this incumbent category.
• ECCO (Quant-U): ECCO's Quant-U line uses 3D scanning and additive manufacturing for custom midsoles in retail stores. Comparable in scan-to-print technology approach and custom-fit positioning, with established global retail distribution.
• On Running: On Running's CloudTec cushioning addresses the same recovery/comfort consumer need as Fitasy's lattice structure. Comparable in targeting active individuals with performance-cushioned footwear and athlete-led brand building.
• New Balance: New Balance's FuelCell 3D-printed midsoles and TripleCell platform target athletic performance footwear. Comparable in the use of 3D printing for cushioning/performance and in serving runners/athletes with custom-fit-adjacent offerings.
• Nike: Nike's Flyprint and Vaporfly lines pioneered additive manufacturing in performance footwear. Comparable in target customer (athletes) and underlying technology direction, with Nike's brand power and global retail footprint representing the primary competitive threat.

Direct peers

• Hilos: Hilos is a direct competitor offering on-demand 3D-printed footwear with a similar scan-to-print thesis. Comparable in technology approach (3D printing for custom-fit consumer footwear) and in serving the same early-adopter sustainability-conscious consumer base.
• Zellerfeld: Zellerfeld offers fully 3D-printed custom shoes through a creator/brand partnership model. Most directly comparable in offering fully 3D-printed (not just midsoles) custom footwear, though with a different GTM (collaborations vs. D2C).

Emerging players

• Aetrex: Aetrex offers custom orthotics and 3D foot scanning through Albert technology. Comparable in custom-fit and foot-scanning approach for the comfort/orthopedic segment, though focused on inserts rather than full custom footwear.
• Allbirds: Allbirds built a D2C sustainable footwear brand around material innovation (wool, sugarcane foam). Comparable in sustainability narrative, D2C-first GTM, and consumer positioning targeting comfort-conscious active consumers — a parallel brand-building playbook rather than direct technology overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fitasy
• Instagraminstagram.com/fitasy_
• TikToktiktok.com/@fitasy_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitasy