What Lords Exchange Inc. does

Lords Exchange Inc. operates an online sports betting exchange and digital casino platform targeted at Indian consumers, primarily cricket bettors. The company runs a peer-to-peer exchange model in which users back or lay outcomes against each other rather than against the house, producing market-driven odds that the company claims are 10-20% better than fixed-odds bookmakers. The core product, accessible at lordexchange.in, covers cricket (IPL, ICC events, domestic tournaments, BBL, PSL, CPL), football, tennis, and kabaddi, and is supplemented by a Live Dealer Casino (Teen Patti, Andar Bahar, Roulette, Blackjack, Baccarat, Dragon Tiger), a free Demo Cricket ID for risk-free practice, and native Android and iOS apps built around biometric login and real-time push notifications. Supporting infrastructure includes mandatory two-factor authentication, SSL encryption, device binding, and deep integration with Indian payment rails (UPI, IMPS, NEFT, Paytm, PhonePe, GPay, net banking) supporting withdrawals inside 30 minutes and 24/7 customer support via WhatsApp and Telegram.

The company monetizes through commission on net winnings in exchange markets plus casino house edge on live dealer games, with a minimum deposit of 100 INR and no commission on losing bets. Its go-to-market relies on a tiered agent and franchise network (Super Admin, Admin, Super Master Agent, Master Agent, Agent, Player) distributed across at least nine Indian cities, which provides localized onboarding, cash deposit and withdrawal assistance, and a dedicated admin panel with credit limits, exposure monitoring, and P&L tracking for partners. The platform claims tens of thousands of active accounts across eleven Indian states and reports 99.7% uptime engineered for peak match traffic, with no publicly disclosed revenue, funding, headcount, or management team. Lords Exchange was founded in 2025 and is headquartered in Bangalore, India, operating as a privately held entity with no disclosed institutional investors, patents, awards, or strategic partnerships.

Name

Lords Exchange Inc.

Legal name

Lords Exchange

Website

https://lordexchange.in

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Lords Exchange Inc. operates an online peer-to-peer sports betting exchange and live dealer casino platform, primarily serving Indian cricket bettors via its website, mobile apps, and a tiered agent network across Indian cities.

Ownership category

akta.pro rank

Product category

Online Sports Betting Exchange

NAICS

Gambling Industries (7132), Securities and Commodity Exchanges (523210), Casinos (except Casino Hotels) (71321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

akta.pro secondary industries

In-Play (Live) Betting Exchanges (MPAEAIAD), Live Dealer Online Casinos (MPAEABAB), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Online sports betting
• Cricket betting exchange
• Live dealer casino
• UPI payment betting
• Mobile betting platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commission on Net Winnings: The platform charges a small commission on net winnings in each market. This commission applies only to winners, aligning the platform's interests with users' success. Commission rates are transparent and published in the terms and conditions.
2. Sports Betting Margins: Through the exchange model, the platform earns from commission rather than built-in margins, but benefits from market liquidity and transaction volume across cricket, football, tennis, kabaddi, and other sports markets.
3. Casino Gaming: Live dealer casino games including Teen Patti, Andar Bahar, Roulette, Blackjack, Baccarat, Dragon Tiger, and video slots generate revenue through house edge on casino products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lords Exchange operates an online peer-to-peer sports betting exchange and live dealer casino platform built for the Indian market. Users can back or lay outcomes on cricket (IPL, ICC, domestic), football, tennis, kabaddi, and other sports at market-driven odds, with UPI-based instant deposits and withdrawals, and can play live dealer games such as Teen Patti, Andar Bahar, Roulette, Blackjack and Baccarat. A tiered agent/admin network manages player onboarding and cash handling across Indian cities, and a free demo cricket ID lets new users practise on virtual credits.

Product overview

Lords Exchange is a unified online sports exchange and betting platform built specifically for the Indian market. The core product is the Lords Exchange Platform, a peer-to-peer cricket exchange offering better odds than traditional bookmakers. The platform is complemented by the Lords Exchange Admin Panel for a tiered agency/partner network, native mobile apps for Android and iOS, a Demo Cricket ID for risk-free practice, and a full casino section with live dealer games. All components share a common account system and UPI-based payment infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Lords Exchange Sports Betting Exchange Platform Online peer-to-peer sports betting exchange serving individual Indian bettors, where users back or lay outcomes against each other at market-driven odds rather than against a bookmaker. Covers cricket (IPL, ICC, bilateral, domestic), football, tennis, kabaddi and other sports with real-time in-play markets.
• Lords Exchange Casino Live dealer casino section offering Indian card games (Teen Patti, Andar Bahar), classic table games (Roulette, Blackjack, Baccarat, Dragon Tiger) and video slots via HD streaming for individual Indian players.
• Demo Cricket ID Free practice betting account loaded with virtual credits that gives new or risk-averse Indian bettors full access to live match markets, real odds and platform features before depositing real money.
• Lords Exchange Mobile App (Android) Native Android APK delivered directly from the Lords Exchange website (sideloaded), giving Indian bettors biometric login, push notifications, in-play sports betting, live dealer casino and UPI transactions on Android 5.0+ devices.
• Lords Exchange Mobile App (iOS) Native iOS application available through the Apple App Store where permitted, plus a Progressive Web App fallback via Safari, delivering real-time cricket odds, live in-play betting and live casino access on iOS 12.0+ devices.
• Lords Exchange Admin Panel Backend management interface that lets Lords Exchange agent partners and franchise operators run a tiered hierarchy of player accounts, configure credit limits, monitor real-time exposure, perform fund transfers and track commissions and P&L.

Quantifiable outcome

• Withdrawal processing time: under 30 minutes
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dream11: India's largest fantasy sports platform with dominant cricket (IPL) reach and a similar demographic of Indian sports users; operates under a different regulatory classification (game of skill) but addresses the same cricket-fan wallet and competes for share of cricket-related spend.

Direct peers

• Rajabets: India-facing online betting platform with cricket, football, tennis, and casino plus INR/UPI payment integration, targeting the same agent-distributed, mobile-first Indian sports bettor segment.
• 10Cric: India-focused online sportsbook and casino with cricket as its flagship vertical and INR/UPI-native payments, directly competing for the same Indian sports bettor demographic.
• 1xBet: Major offshore operator with deep India presence offering sports betting and casino across cricket, football, and kabaddi, targeting the same Indian consumer with similar UPI-friendly payment rails.
• Parimatch: Established international sportsbook with active operations and brand presence in India, covering cricket, football, and casino with INR-denominated betting and local payment integrations.
• Betfair Exchange: The original peer-to-peer betting exchange operating globally; offers the same back-and-lay exchange model with market-driven odds on cricket, football, and tennis that Lords Exchange replicates for the Indian market.
• Indibet: India-focused online betting platform with cricket-first markets, casino, and INR-denominated UPI payments, competing for the same agent-network-driven Indian consumer base.
• Dafabet: Asia-headquartered sportsbook and exchange-style operator with cricket, football, and casino offerings, well-established among Indian bettors and serving the same regional sports market.

Broad incumbents

• Betway: Global sportsbook and casino operator with a significant Indian market presence and IPL sponsorship history; offers sports betting plus casino as part of a wider international portfolio rather than specializing in exchange mechanics.
• Bet365: Largest global online gambling brand offering in-play sports betting exchange plus casino; operates as a broad incumbent across geographies rather than a niche India-only specialist but directly competes for the same Indian cricket bettor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LordExch
• Facebookfacebook.com/LordExch
• Instagraminstagram.com/lordexch_official
• Pinterestpinterest.com/lordsexchangeadmin

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lords Exchange Inc.