Girls to the Power of Math Foundation

What Girls to the Power of Math Foundation does

Girls to the Power of Math Foundation (G^M, DBA Girls^Math) is a Canadian registered charity (CRA #774237507RR0001) founded in 2019 by Alexa Bailey and headquartered in British Columbia. Its core product is a free, ten-week after-school mathematics confidence program for Grade 3 girls, delivered one hour per week by volunteer mentors recruited from high school and post-secondary institutions at partner elementary schools. The program is grounded in Bailey's original research documenting a decline in girls' math confidence across elementary school, and the curriculum focuses on skip counting and multiplication concepts taught through games; a bilingual (English/French) version of the curriculum was launched in 2023 to serve francophone and French immersion schools. The supporting knowledge assets include a downloadable training manual and Bailey's published research report, reviewed by community math experts.\n\nThe organization operates a volunteer-driven, community-led go-to-market model: schools and parents initiate contact via the website or email to bring the program to their site, then on-site delivery is conducted by trained mentors. G^M does not charge participants; it is funded entirely through grants and donations, with The Actuarial Foundation of Canada as a major recurring funder since 2021 and prior support from SCWIST and WWEST. Donations are processed through CanadaHelps. Operationally, the charity is led by a Founder/Chair and supported by an 8–10 person Operations Team covering mentor management, program coordination, marketing, logistics, fundraising, and French programming, under a Board of Directors.\n\nRevenue mechanics are non-commercial: as a charity, there is no pricing or recurring contract revenue from end users, and financial figures are not publicly disclosed. Customer/mission targets are Grade 3 girls, partner elementary schools, and parents, with secondary support drawn from volunteers and funders. Marketing presence is concentrated in organic social (Instagram, Facebook, Twitter, YouTube) and the organization's Wix-hosted website, with email as the mid-funnel inquiry channel. Geographic scope is currently British Columbia, Canada.\n

Name

Girls to the Power of Math Foundation

Legal name

Girls to the Power of Math Foundation

Website

https://girlstothepowerofmath.org

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Girls to the Power of Math Foundation is a BC, Canada-based registered charity providing a free, ten-week after-school math confidence program for Grade 3 girls, delivered at partner elementary schools by high-school and post-secondary volunteer mentors using a proprietary research-backed curriculum available in English and French.

Ownership category

akta.pro rank

Product category

Youth STEM Education Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB)

akta.pro secondary industries

Math Games, Puzzles & Recreational Math Programs (EDAMAEAM), Math Enrichment Curriculum, Workbooks & Question Banks (EDAMAEAG)

Keywords

• After-school math programs
• Youth STEM education
• Female mentorship programs
• Nonprofit education services
• Elementary math curriculum

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Grants: The organization is a registered charity (CRA Charity registration number: 774237507RR0001) that relies entirely on grants and donations to keep the program free for all participants. Major funders include The Actuarial Foundation of Canada (since 2021) and past funding from SCWIST and WWEST.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Girls to the Power of Math Foundation delivers a free, 10-week after-school math confidence program for Grade 3 girls in BC, Canada, run by volunteer mentors from high school and post-secondary institutions. The curriculum, developed by founder Alexa Bailey and reviewed by community math experts, uses skip counting and multiplication games to build math confidence and reduce math anxiety. The program is offered in English and French at partner elementary schools.

Product overview

Girls to the Power of Math (G^M) is a not-for-profit organization providing FREE after-school programming for elementary school girls in BC, Canada. The core offering consists of a 10-week mentorship program where high school/college mentors teach skip counting and multiplication through fun games to boost girls' confidence in math. The organization offers an English-language curriculum and a French-language version (launched 2023), along with a foundational research paper by founder Alexa Bailey. The program runs for 1 hour weekly for 10 weeks, targeting Grade 3 girls capable of learning in group settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Manual & Curriculum (English) A detailed lesson plan curriculum developed by founder Alexa Bailey, reviewed by community math experts, focusing on skip counting and multiplication concepts to build math confidence in Grade 3 girls. Available as a downloadable PDF for program delivery.
• French Training Manual & Curriculum (Programme en français) French translation of the G^M curriculum and training manual, enabling delivery of the program in French-language and French immersion schools.
• Research Paper by Alexa Bailey Academic research study by founder Alexa Bailey evaluating whether confidence differs between genders over elementary school. Results showed that girls' confidence in math declines as they get older, forming the basis for the G^M program.
• G^M After-School Math Confidence Program (English) A free 10-week after-school program (1 hour per week) for Grade 3 girls, delivered by volunteer mentors from high school and post-secondary institutions at partner elementary schools in BC, using games and mentorship to build math confidence and reduce math anxiety.

Quantifiable outcome

• Research shows girls' confidence in math declines as they get older, which the program aims to address

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mathnasium: Global franchised network of in-person math learning centers providing small-group supplemental math instruction for K–12 students. Comparable as a math supplemental education provider, though commercial and center-based rather than non-profit and school-based.
• Khan Academy: Large free online education platform offering math instruction, practice, and teacher tools across K–12 and beyond. Comparable as a free math instructional resource for elementary students, though operates at much greater scale and via digital delivery.
• Art of Problem Solving: Provider of math enrichment curriculum, online courses, textbooks, and learning communities for motivated K–12 students. Comparable as a math enrichment curriculum and program provider, though operating as a for-profit across broader geographies.
• MIND Research Institute: U.S. nonprofit that develops visual math instructional programs (STMath) and partners with schools and districts to improve math outcomes. Comparable as a nonprofit delivering math-focused supplemental programming in K–12 schools, though via a software platform rather than in-person mentorship.

Direct peers

• Let's Talk Science: Canadian charitable organization delivering STEM outreach programs in schools nationwide through volunteer mentors and educators. Directly comparable as a Canada-based STEM-education nonprofit with school-delivered, volunteer-powered programming.
• Society for Canadian Women in Science and Technology (SCWIST): Canadian nonprofit dedicated to advancing women in STEM through programs, awards, and outreach, and a past funder of G^M. Highly comparable in mission and Canadian non-profit operating model.
• Girls Who Code: U.S.-based nonprofit running programs to close the gender gap in STEM, with a particular emphasis on computing. Comparable as a nonprofit addressing girls' declining engagement in STEM through school and community programs, though focused on computer science rather than math.
• West Coast Women in Science and Technology (WWEST): BC-based initiative supporting women and girls in science and technology through programs, resources, and partnerships, and a past funder of G^M. Directly comparable as a Western Canadian women-in-STEM organization with aligned mission.
• MATHCOUNTS: U.S.-based nonprofit that runs school- and community-based math enrichment and competition programming for elementary and middle school students. Highly comparable as a math enrichment nonprofit relying on volunteer-led delivery in schools.

Emerging players

• Black Girls CODE: Nonprofit running school and community-based programs to introduce girls of color to technology and STEM. Comparable as a nonprofit focused on girls' engagement in STEM through school-linked programming, though concentrated in a different demographic and tech focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/girlspowermath
• YouTubeyoutube.com/channel/UCFJB_QOWNvsGRiBtCVbdmnA
• Facebookfacebook.com/girlstothepowerofmath
• Instagraminstagram.com/girlstothepowerofmath
• LinkedInlinkedin.com/company/girls-to-the-power-of-math

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Girls to the Power of Math Foundation