Castelli Milano Inc.

What Castelli Milano Inc. does

Castelli Milano 1938 is an Italian family-owned manufacturer of premium notebooks and diaries, headquartered in San Paolo d'Argon, Bergamo, Italy. Operating since 1938 and structured as Castelli SpA (an Italian Società per Azioni), the company produces a catalog of 249 SKUs organized into 20+ themed collections (Total Black, Florea, Acquarello, Appeel, Eden, Kaleido, Kelly Family, Stripes, Shibori, Cool, Aurora, Roji, Foliage, Cosmic, Jungle, Color Spray, Sunset, Pepita, Rose) that span cover materials including FSC-certified papers, biodegradable PVC-free polyurethane, apple-residue-based Appeel, recycled ocean-PET fabric, genuine Italian leather, and velvet. Technical differentiation is grounded in material innovation rather than software: the proprietary Appeel material is composed of apple pulp and vegetable fibers produced in Ortisei, Italy, with FSC certification, renewable energy manufacturing, and 15% agricultural residue content, while the Shiro Echo White line uses 100% recycled fiber paper produced with zero emissions. Products carry multiple compliance certifications (FSC C 143836, REACH, EN71, vegan, biodegradable, ECF, Global Recycled Standard, USDA BioPreferred, UNIC, ISO-ICEC, GDPR, CCPA).

The business operates a direct-to-consumer e-commerce model through castelli1938.com (no third-party retail presence), supplemented by a B2B customization service for corporate gifting and branded stationery via appointment booking. Pricing is unit-based, ranging from €14.90 (Eden, Shibori entry tier) to €34.90+ (Kelly Family genuine leather), with free domestic shipping on orders over €39 and promotional discounts up to 30%. Customer segments split between individual consumers (art lovers, journaling enthusiasts, gift buyers) and business customers (corporate gifting, branded stationery). The brand is supported by organic social presence on Instagram, Facebook, and LinkedIn, an email newsletter, and a Trustpilot review profile. Revenue is not publicly disclosed, no external funding rounds or M&A activity are evidenced, and ownership remains with the founding family. Reported capital stock is €3,064,516.13.

Name

Castelli Milano Inc.

Legal name

Castelli SpA

Website

https://castelli1938.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Castelli Milano 1938 is an Italian family-owned manufacturer of premium notebooks and diaries, operating since 1938 from Bergamo, Italy. It sells 249 SKUs across 20+ themed collections through direct-to-consumer e-commerce and B2B customization, emphasizing FSC-certified and eco-innovative cover materials such as apple-residue Appeel and recycled ocean-PET fabric.

Ownership category

akta.pro rank

Product category

Premium Stationery

NAICS

Stationery Product Manufacturing (32223), Stationery Product Manufacturing (322230)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

Keywords

• Premium notebooks diaries
• Eco-friendly stationery
• Corporate branded gifts
• Italian leather journals
• Sustainable paper products

Headquarters

HQ city

San Paolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales (B2C): One-time purchase model for notebooks and diaries through the company's e-commerce website. Products range from €14.90 to €34.90+. Revenue generated from individual consumer transactions with free shipping in Italy on orders over €39.
2. B2B Customization Services: Corporate customers can configure custom products and book appointments for personalized stationery solutions. This represents a services component for business clients seeking bespoke notebooks and diaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Castelli Milano 1938 designs and manufactures premium notebooks and diaries using sustainable materials including FSC-certified paper, recycled ocean PET fabric, apple-based polyurethane (Appeel), biodegradable PVC-free polyurethane, and genuine Italian leather. The company sells directly to individual consumers through its own e-commerce website and offers a B2B customization service where business customers can configure bespoke branded stationery for corporate gifting and promotional use.

Product overview

Castelli Milano 1938 is an Italian family-owned company specializing in premium notebooks and diaries since 1938. The product portfolio centers on two core product lines: Notebooks and Diaries, organized into numerous themed collections including Total Black, Florea, Acquarello, Appeel Classic, Appeel Season, Eden, Kaleido, All Colors, Kelly Family, Stripes, Shibori, Cool, Aurora, Roji, Foliage, Cosmic, Jungle, Color Spray, Sunset, Pepita, and Rose. The company also offers customization services for bespoke and business products. Products feature various sustainable materials including recycled PET from ocean bottles, apple-based polyurethane (Appeel), FSC-certified papers, genuine leather, and eco-paper. Cover materials include biodegradable polyurethane (PVC-free), velvet, and recycled fibers. The company emphasizes environmental sustainability with FSC certification, renewable energy production, and recyclable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Notebooks Premium notebooks in multiple sizes and themed collections including Total Black, Florea, Acquarello, Appeel Classic, Appeel Season, Eden, Kaleido, All Colors, Kelly Family, Stripes, Shibori, Cool, Aurora, Roji, Foliage, Cosmic, Jungle, Color Spray, Sunset, Pepita, and Rose. Features include elastic closures, pen loops, ribbon markers, and pockets, with cover materials spanning recycled PET, apple-based polyurethane, biodegradable PVC-free polyurethane, genuine leather, eco-paper, and velvet. Targeted at individual consumers and gift buyers seeking sustainable premium writing products.
• Diaries Planners, agendas, and dated diaries for daily scheduling and organization, available in the full set of themed collections with various cover materials and paper options including FSC-certified and recycled fibers. Targeted at individual consumers and professionals seeking premium organization tools.
• Customize/Bespoke Service Bespoke product customization service allowing business customers to configure their own notebooks and diaries with options for personalization, custom branding, and corporate identity integration. Bookings are made via the appointment feature on the website. Targeted at corporate buyers seeking branded stationery, corporate gifts, and business accessories.

Quantifiable outcome

• FSC® C 143836 certified products ensure paper from responsibly managed forests
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leuchtturm1917: German premium notebook manufacturer (founded 1917) with extensive collection of hardcover notebooks, planners, and journals. Closely comparable product format, premium pricing, and target customer as Castelli, with broader global distribution.
• Hobonichi: Japanese premium planner and notebook brand with cult following. Directly comparable to Castelli's diaries/agendas line, with similar premium pricing and artisanal positioning.
• Moleskine: Iconic Italian premium notebook and stationery brand founded in 1997 (reviving the legendary brand). Direct competitor to Castelli in the premium hardcover notebook segment, sharing Italian heritage positioning and similar price points.
• Midori (Designphil): Japanese premium stationery brand known for notebooks, diaries, and paper goods. Comparable premium positioning and craftsmanship focus, with strong design heritage.
• Filofax: UK-based heritage brand for personal organizers and refillable notebooks. Comparable product format in the diary/planner space, with similar premium positioning and customization heritage.
• Quo Vadis: French manufacturer of premium planners, agendas, and notebooks with long heritage (founded 1954). Directly competes in the European premium diary/notebook segment with similar target customers.
• Paperblanks: Premium journals and notebooks brand featuring decorative covers and high-quality paper. Comparable to Castelli's design-led collections like Florea, Rose, and Aurora in the gifting/journal market.
• Rhodia (Clairefontaine): French premium paper and notebook brand owned by Clairefontaine. Direct competitor in the premium writing/notebook category with comparable cover materials and paper quality focus.

Emerging players

• Legami: Italian contemporary stationery and lifestyle brand with playful designs and broader product range. Comparable Italian origin and stationery category focus, though positioned more accessibly than Castelli's premium tier.

Broad incumbents

• Smythson: British luxury stationery and leather goods brand established 1887. Comparable premium positioning and Italian/European craftsmanship aesthetic, though operating at significantly higher price points and broader luxury category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/castelli1938
• LinkedInlinkedin.com/company/castelli-diaries-ltd
• Instagraminstagram.com/castelli1938

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castelli Milano Inc.