Club Design Ltd

What Club Design Ltd does

Club Design Ltd is a UK-based, privately-held professional services firm founded in 1992 by ex-England cricketer Peter Lever, specialising in the design and project management of sports facilities. The company operates from a single headquarters in Ramsbottom, Bury, and serves amateur and grassroots sports clubs across England — predominantly cricket, rugby union, football, and tennis clubs, plus a small number of multi-sport associations and education-sector clients. Its core offering is a full-lifecycle service covering feasibility studies, clubhouse and sports building design, planning applications (including greenbelt sites), grant funding strategy and applications, natural and artificial surface specification, tender management, and on-site project supervision through to handover.

The firm's underlying technology is conventional architectural and project management practice rather than proprietary software or platforms; its competitive differentiation rests on 30+ years of accumulated planning expertise, an unusually deep network of relationships with the four major UK sporting governing bodies (ECB, RFU, FA, LTA) and funding partners (Sport England, Football Foundation), and a leadership team composed of people with direct club-committee experience. Named project fees have ranged from approximately £130k for small pavilion refurbishments to over £6M for full club relocations, with the bulk of work in the £200k-£1.5M band, and revenue is generated on a custom-quoted, project-by-project basis with multi-year contract cadences. Marketing is conducted primarily through the company website and direct field engagement, with no documented digital marketing or intermediary channels.

Name

Club Design Ltd

Legal name

Club Design Ltd

Website

https://clubdesign.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Design Ltd is a UK-based sports facility design and project management firm, founded in 1992, serving amateur cricket, rugby, football and tennis clubs across England with full-lifecycle services from planning and grant funding through construction supervision.

Ownership category

akta.pro rank

Product category

Sports Facility Design and Project Management Services

NAICS

Architectural Services (54131), Interior Design Services (541410), Interior Design Services (54141)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI), Venue Operations, Management & Facility Services (MPAKAEAN)

Keywords

• Sports facility design
• Clubhouse project management
• Grant funding assistance
• Sports club relocation
• Pitch surface design

Headquarters

HQ city

Ramsbottom, Bury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Professional Services: Fees for comprehensive sports facility design and project management services, including planning applications, funding assistance, site works, and construction management. Revenue is generated through one-time project fees for each engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Club Design Ltd specialises in the design of new sporting facilities and full project management from initial concept through to completion. The company designs clubhouses and sports buildings, manages club relocation projects, secures grant funding from governing bodies, and designs natural turf and artificial playing surfaces. Services cover feasibility studies, planning applications, specifications, costing, budgeting, tender action, and site works management.

Product overview

Club Design Ltd is a sports facility design and project management company offering a comprehensive suite of services for sporting organisations. The company's core offering consists of five interconnected services: Sports Club Design (designing clubhouses and sports buildings with full project management), Grant Funding Assistance (helping clients secure funding from governing bodies and various sources), Club Relocation (managing the complete relocation process including land sales and site development), Natural Turf Surfaces (cricket grounds, football and rugby pitches), and Artificial Surfaces (3G pitches, tennis courts, cricket net areas). All services are project-managed from initial concept through to completion, handling planning applications, specifications, costing, budgeting, and site works.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Club Design Design of clubhouses and other sports buildings with full project management, including feasibility studies, planning applications, specifications, costing, budgeting, tender action, and on-site works management. For amateur sports clubs across cricket, rugby, football, and tennis.
• Grant Funding Assistance Structured funding plan development and assistance to help sports clubs achieve funding success from governing bodies of sport (ECB, RFU, FA, LTA) and various funding sources including Sport England and Football Foundation.
• Club Relocation End-to-end management of sporting organisation relocations including site marketing, planning implications, cost assessment, design production, and scheme completion management. Often funded via land sale proceeds.
• Natural Turf Surfaces Design and construction management of natural turf surfaces including cricket grounds, football pitches, and rugby pitches with drainage specifications.
• Artificial Surfaces Design and construction management of artificial grass installations including cricket net practice areas, tennis courts, and 3rd Generation football and rugby pitches.

Quantifiable outcome

• Successfully relocated numerous sporting organisations using land sale proceeds to fund new facilities without financial risk to clubs
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Ratcliff Partnership LtdcoreStrategic or Co-development PartnerComplete working relationship established to deliver comprehensive service offering. Ratcliff Partnership Ltd provides additional expertise or capacity to complement Club Design's sports facility design and project management services.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerLong-standing working relationship with the governing body for cricket in England and Wales. ECB recommends Club Design to cricket clubs (e.g., Appleby Cricket Club after Storm Desmond) and co-funds projects through schemes such as the Pavilions Project and CCDP funding.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerActive partnership with English rugby's governing body. RFU has directly engaged Club Design for projects (e.g., Gosforth Fields Sports Association) and provides funding support for rugby club facilities.
• Football Association (FA)coreStrategic or Co-development PartnerPartnership with the FA for football facility projects. FA co-funds initiatives alongside Football Foundation and provides guidance on joint cricket/football projects.
• Lawn Tennis Association (LTA)coreStrategic or Co-development PartnerWorking relationship with British tennis governing body for tennis court and facility projects.
• Sport EnglandcoreStrategic or Co-development PartnerMajor funding partner providing National Lottery funding for sports facility projects. Co-funds projects across cricket, rugby, football and multi-sport facilities with grants ranging from £130k to over £900k.
• Football FoundationcoreStrategic or Co-development PartnerPartnership with the Football Foundation for football facility projects. Co-funds grass roots football facilities alongside Sport England and other sources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Sport England: Non-departmental public body funding grassroots sport in England. Not a competitor but a key funding partner and demand driver for Club Design's services — understanding their priorities is essential to assessing the company's pipeline.

Broad incumbents

• ADP Architects: Large UK architectural practice with sports, education, and community sectors. Overlaps with Club Design on leisure and community sports buildings but offers much broader portfolio at scale.
• Populous: Global sports architecture firm specializing in stadia, arenas, and major sporting venues. Tangentially comparable as sports architects but operates at the opposite end of the project-size spectrum from Club Design's clubhouse/relocation work.
• BDP (Building Design Partnership): Major international architecture practice with sports and leisure sector work including stadia and community sports. Comparable on sports building design but operates at much larger scale and broader scope.

Direct peers

• Mather & Co: Chartered architects with experience in sports and leisure facilities including clubhouses and community sports buildings. Comparable mid-sized UK practice serving similar sports club and community clients.
• AFK Architects: UK architectural practice specializing in sports, leisure, and community facility design. Directly comparable to Club Design in customer base (sports clubs, community groups) and project scope (clubhouses, sports buildings, leisure centers).
• S&P Architects: UK-based architectural practice with leisure and sports project experience. Comparable in delivering community sports facilities and working with club/grant-funded clients.
• KSS Design Group: UK architecture and design firm with a strong sports and leisure portfolio including community sports facilities and clubhouses. Comparable in target market and project type, though typically engaged on larger commercial-scale projects.
• Saunders Boston Architects: UK architectural practice with sports and education sector experience, including sports halls and community facilities. Comparable in working with education and community clients on sports-related building projects.
• FaulknerBrowns Architects: UK architectural firm with sports and leisure specialism, including stadia, leisure centres, and community sports buildings. Comparable across the sports facility design space, though with broader sports-leisure portfolio including professional venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/club-design-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Design Ltd