MAN'S SET LTD

What MAN'S SET LTD does

MAN'S SET LTD is a privately held, founder-owned men's apparel company founded in 2016 and headquartered in Brockton, Massachusetts. The company designs, manufactures, and sells premium men's underwear and adjacent apparel directly to consumers through its own e-commerce storefront built on Shopify, with worldwide shipping and no retail or wholesale distribution. Its core customer base consists of individual men seeking ergonomically differentiated underwear, with extended sizing (up to 8XL) addressing an underserved Big & Tall segment.

The company's product portfolio spans boxer briefs, trunks, briefs, swimwear, sport apparel, and t-shirts, organized around 11 exclusive designs built on a patented anatomical ball pouch construction. Manufacturing is conducted at the company's own facility in Ukraine, providing vertical integration over production quality and cost, and products carry OEKO-TEX STANDARD 100 certification. The patent on the anatomical pouch functions as the primary product differentiator in a category that is otherwise highly commoditized, though no AI, data, or software capabilities are disclosed.

The business operates a direct-to-consumer model with three revenue mechanics: one-time purchases ($15.30-$65 per item), multi-pack bundles (up to $165), and a subscription program offering up to 35% off recurring orders. Customer acquisition is driven by Instagram, email, content/SEO, and a First Pair Guarantee rather than paid retail or wholesale channels. Free shipping is offered on orders over $80, and the storefront supports USD and Chilean Peso currencies, with the latter indicating selective international expansion. No revenue, headcount, funding, or management team data is publicly disclosed.

Name

MAN'S SET LTD

Legal name

MAN'S SET LTD

Website

https://mansset.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

MAN'S SET LTD is a founder-owned DTC apparel company that designs and manufactures premium men's underwear featuring a patented anatomical ball pouch, selling directly to consumers worldwide via Shopify with subscription, bundle, and extended-size offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: The primary revenue stream is direct-to-consumer sales through mansset.com. Products include underwear (boxer briefs, trunks, briefs), swimwear, and t-shirts sold as individual items or multi-pack bundles. One-time purchase model with individual products ranging from $16-$65.
2. Subscription Program: MAN's SET offers a subscription program allowing customers to save up to 35% on orders. Subscription model provides recurring revenue with regular deliveries of preferred products.
3. Bundle and Multi-Pack Sales: Multi-pack bundles (2-pack, 3-pack, 5-pack) offered at discounted rates encourage higher order values and repeat purchases through value pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MAN'S SET designs, manufactures, and sells men's anatomical underwear, swimwear, and apparel direct-to-consumer through its own e-commerce site mansset.com. Core products include boxer briefs, trunks, briefs, swimwear, sport apparel, and Big & Tall (4XL-8XL) sizes built around a patented ball pouch construction. The company manufactures products in its own Ukrainian facility and offers both one-time purchases and a subscription program with up to 35% savings.

Product overview

MAN'S SET is a premium men's underwear and apparel brand offering a comprehensive portfolio of anatomical undergarments engineered around men's health. The product line centers on patented anatomical pouch technology that provides natural separation, support, and cooling. Core offerings include boxer briefs (UltraSoft, AirFlow, CoolCore Micromodal, ProActive Sport, ProActive Soft, ProActive Long varieties), trunks (BreezeFlow Micromodal, AirFlow, UltraSoft, FlexFit), briefs (PowerStretch, CoolCore Micromodal), and swimwear (Anatomic Intimate 2.1 Swimming trunks/briefs, Anatomic Shorts 2.0 Swimming). The sport collection features performance items including Sport Trunk, Anatomic ProActive Shorts 2-in-1, Sport AirFlex Tank Top, Sport AirFlex Long Sleeve Shirt, and AirFlow Sport T-shirt Cooltech. Extended sizes (Big & Tall 4XL-8XL) and multi-pack bundles provide accessibility and value. All products feature moisture-wicking, breathable fabrics with cotton and micromodal material options, and are proudly manufactured in the company's own facility in Ukraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Anatomical Boxer Briefs Boxer briefs in multiple variants — UltraSoft (95% cotton/5% elastane with 7.6 inch leg), AirFlow (mesh ventilation with angled fly), CoolCore Micromodal (92% micromodal/8% elastane with temperature regulation), ProActive Sport (adjustable pouch with drawstring regulator), ProActive Soft (adjustable pouch, no fly), and ProActive Long (9 inch extended length with horizontal fly). All variants feature the patented anatomical ball pouch construction for natural separation and support. Designed for individual male consumers seeking comfort, support, and reduced chafing during everyday wear, work, travel, sport, and active use.
• Anatomical Trunks Trunks in multiple variants — BreezeFlow Micromodal (silky-soft micromodal with horizontal fly), AirFlow (mesh ventilation with anatomical pouch), UltraSoft (95% cotton/5% elastane open fly), and FlexFit (stretch with skew fly). All variants feature the patented anatomical pouch construction engineered to reduce chafing between the legs. Sold for individual male consumers seeking shorter-leg underwear with anatomical support.
• Anatomical Briefs Minimal-coverage briefs including PowerStretch (anatomical pouch available in no-fly and fly variants) and CoolCore Micromodal (micromodal no-fly with temperature-regulating and moisture-wicking fabric). Designed to reduce chafing with the patented anatomical pouch construction. Sold for individual male consumers seeking minimal-coverage underwear with anatomical support.
• Anatomic Swim Trunks 2.1 Performance swim trunks with hidden functional fly, breathable European mesh, and anatomical support pouch designed for water activities. Sold for individual male consumers seeking anatomically supportive swimwear for swimming, beach, and water sports.
• Anatomic Swim Briefs 2.1 High-performance swim briefs with biflex stretch fabric, hidden fly, and anatomical pouch engineered for comfort and support in the water. Targeted at individual male consumers seeking supportive, quick-drying swim briefs.
• Anatomic Swim Shorts 2.0 Versatile swim shorts with quick-dry fabric, mesh lining, and anatomical comfort design for lightweight performance in and out of water. Sold for individual male consumers seeking supportive swim shorts for beach and water use.
• Sport Trunks Breathable sport trunks made from 95% cotton / 5% elastane blend with open fly design, engineered for active lifestyles and high-impact movement. Targeted at active male consumers and athletes.
• Anatomic ProActive 2-in-1 Training Shorts High-performance 2-in-1 training shorts with built-in anatomical underwear liner that combine support with freedom of movement. Sold for active male consumers seeking combined outerwear-and-underwear performance for training and athletic use.
• Sport AirFlex Tank Top Lightweight oversized performance tank top with breathable mesh panels designed for training and active movement. Sold for active male consumers seeking breathable training tops.
• Sport AirFlex Long Sleeve Shirt Lightweight performance long sleeve shirt engineered for training with breathable mesh sleeves. Targeted at active male consumers seeking breathable layered training wear.
• AirFlow Sport T-Shirt Cooltech Cooltech fabric sport t-shirt with mesh panels providing maximum ventilation, no seams under arms, and full range of motion. Targeted at active male consumers and athletes seeking breathable, ventilated training shirts.
• Oversized Unisex T-Shirts Premium oversized graphic t-shirts designed for relaxed everyday wear with coastal-inspired prints. Sold for individual consumers seeking casual everyday graphic tees.
• Big & Tall Underwear Collection (4XL-8XL) Plus-size anatomical underwear in sizes 4XL-8XL with enhanced ventilation and extra-strong fabrics designed specifically for larger body types. Targeted at plus-size male consumers underserved by standard-size underwear brands.
• Multi-Pack Bundles (2-pack, 3-pack, 5-pack) Value packs combining multiple pairs of underwear (2-pack saves 7%, 3-pack saves 10%, 5-pack saves 15%) across boxer briefs, trunks, and Big & Tall lines. Sold as individual SKUs for everyday wardrobe rotation at a per-unit discount.
• Subscription Program Subscription program allowing customers to save up to 35% on orders with regular monthly deliveries of preferred products. Provides recurring revenue for MAN'S SET and reduces per-unit cost for subscribers. Available for individual consumers subscribing to boxer briefs and other product lines.

Quantifiable outcome

• 95% cotton / 5% elastane blend provides durability and comfort
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/mansset_underwear
• Facebookfacebook.com/mansset.anatomic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAN'S SET LTD