BEING FINANCIAL CONSULTING INC.

What BEING FINANCIAL CONSULTING INC. does

BEING Financial Consulting Inc. is a fee-only registered investment advisor founded in May 2020 by CFP-credentialed advisor Jared Troutman and his wife Becky Troutman, with operations launching in November 2020. Headquartered in Harrisonburg, Virginia, with a satellite office in Medford, New Jersey, the firm serves individuals, families, business owners, and retirees across the Shenandoah Valley and upper Mid-Atlantic regions.

The firm offers three core services: financial planning, investment management, and retirement income planning, all delivered on a fee-only basis that aligns advisor compensation with client interests rather than product commissions. It operates on a fully outsourced technology and infrastructure stack — LPL Enterprise as the RIA/custodial platform, Prudential for insurance product access, and eMoney for financial planning software — rather than building proprietary systems. The business is privately held, founder-controlled, and has no disclosed outside funding or institutional investors.

Through 2024 and 2025 the firm has been actively scaling: it opened its Medford, NJ satellite in 2024 and added three new partner-level advisers (Marcy Holbert, Mandy Leeth, Kassi Redifer) in 2025, bringing the team to approximately five advisors. No revenue, AUM, or client count has been publicly disclosed, and the firm has not announced any acquisitions, funding rounds, or material product extensions beyond its initial service line.

Name

BEING FINANCIAL CONSULTING INC.

Legal name

Being Financial LLC

Website

https://being-financial.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fee-only financial advisory firm founded in 2020 by CFP Jared Troutman, offering financial planning, investment management, and retirement income planning to individuals, families, business owners, and retirees across the Shenandoah Valley and upper Mid-Atlantic from offices in Harrisonburg, VA and Medford, NJ.

Ownership category

akta.pro rank

Product category

Financial Advisory & Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Fee-Only Advisory (FSAEAAAL), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Fee-only financial planning
• Retirement income planning
• Investment advisory services
• Estate planning coordination
• Comprehensive wealth management

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Financial Planning Services: Ongoing comprehensive financial planning relationships with recurring service delivery. The firm provides holistic planning covering retirement, tax, investment, estate, and risk planning as a primary service offering.
2. Investment Advisory Services: Securities and investment advisory services offered through LPL Enterprise (LPLE), a Registered Investment Advisor. Investment management as part of comprehensive planning or as standalone service.
3. Insurance Products: Financial professionals are licensed insurance agents of Prudential, offering insurance products including risk management, long-term care, life insurance, and other protection products.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Being Financial provides fee-only comprehensive financial planning services that coordinate retirement, tax, investment, estate, risk, Social Security/Medicare, long-term care, and charitable giving planning into a single integrated strategy. Securities and investment advisory services are offered through LPL Enterprise (LPLE), and financial professionals are licensed insurance agents of Prudential offering insurance products alongside planning services.

Product overview

Being Financial is a comprehensive financial planning advisory firm offering a unified suite of services centered around holistic financial planning. The core offering is Comprehensive Financial Planning, which integrates Tax Strategies, Estate Planning Coordination, Investment Management, Risk Management, Social Security & Medicare Planning, Long Term Care Planning, and Charitable Giving & Legacy Planning into one coordinated strategy. The firm operates on a values-based, planning-first philosophy where financial decisions are connected to clients' life goals, priorities, and values rather than isolated product recommendations. The firm provides services to individuals, families, business owners, and retirees throughout Harrisonburg, Charlottesville, and the Shenandoah Valley region of Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LPL Enterprise (LPLE)coreTechnology or IntegrationSecurities and investment advisory services are offered through LPL Enterprise, a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial. LPLE provides the regulatory platform and custody services for client accounts. LPLE and LPL Financial are not affiliated with Being Financial.
• Prudential (The Prudential Insurance Company of America)coreTechnology or IntegrationFinancial professionals are licensed insurance agents of Prudential and are permitted to brand under 'Prudential.' Being Financial offers insurance products through this relationship. LPLE and LPL Financial are not affiliated with Prudential.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Edelman Financial Engines: Edelman Financial Engines provides comprehensive financial planning, investment management, and retirement income planning to individuals and families. It competes for the same holistic planning clientele with similar recurring-fee engagement.
• Hightower Advisors: Hightower is a wealth management firm built on a partner-advisor model with comprehensive planning and investment services. Its decentralized advisor structure is directly comparable to Being Financial's partner-advisor expansion approach.
• Carson Wealth: Carson Wealth is a national RIA offering comprehensive financial planning, investment management, and insurance solutions to households and business owners. Its partner-advisor model and multi-product offering closely parallel Being Financial's structure.
• Personal Capital (Empower): Empower (Personal Capital) combines digital tools with human advisors to deliver investment management and retirement planning to affluent households. Its hybrid planning-plus-investment model overlaps with Being Financial's integrated approach.
• Facet Wealth: Facet Wealth is a fee-only digital financial planning firm offering comprehensive planning and investment management to individuals and families nationwide. It mirrors Being Financial's fee-only, planning-first model and competes for the same holistic planning client.

Emerging players

• XY Planning Network: XY Planning Network is a network of fee-only financial planners serving Gen X and Millennial clients with comprehensive planning. It represents an emerging community of fee-only planners that competes for the same values-driven clientele Being Financial targets.

Broad incumbents

• Ameriprise Financial: Ameriprise Financial is a broad incumbent wealth management and insurance firm that two of Being Financial's newest partner advisors (Mandy Leeth, Kassi Redifer) came from. It competes for the same household planning and insurance client base.
• Mercer Advisors: Mercer Advisors is a national RIA providing comprehensive wealth management, tax, and estate planning to households and business owners. It serves the same planning-led client base as Being Financial but at much greater scale.
• Northwestern Mutual: Northwestern Mutual is a broad incumbent financial services firm offering insurance, investment, and planning services to individuals and business owners. Its product-led, insurance-rooted approach parallels Being Financial's Prudential insurance relationship but at vastly greater scale.
• Creative Planning: Creative Planning is a large, well-established fee-only RIA offering comprehensive financial planning, investment, tax, and estate services. It is a broader incumbent in the same holistic planning category Being Financial occupies at the local level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beingfinancial
• LinkedInlinkedin.com/company/being-financial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEING FINANCIAL CONSULTING INC.