GLOSSIFY LTD

What GLOSSIFY LTD does

GLOSSIFY LTD is a UK-based, privately held professional nail care brand founded in 2019 and headquartered in Handforth. The company develops and sells gel polishes, the proprietary Naturabuild base-gel system (including a HEMA-Free variant), acrylic products, nail prep tools, e-file bits, lamps, and a branded merchandise line. It serves exclusively qualified nail technicians and beauty professionals, gating purchases behind a professional-status confirmation at checkout and positioning itself as a 'professional-only' brand made by technicians for technicians.

The core technology stack is a standard Shopify-powered e-commerce storefront supplemented by a dedicated iOS application ('My Glossify') and a blog/content hub; no proprietary software, AI, or platform technology is disclosed. The product portfolio spans 70+ gel polish shades across multiple seasonal collections, with key technical differentiators being highly pigmented, self-levelling, LED/UV-curable formulations, TPO and HEMA-free options, and the Naturabuild strengthening base gel system that allows short or medium extensions without primer or base gel.

Revenue is generated through direct-to-consumer e-commerce sales to individual professional technicians (SMB segment), with multi-currency pricing in USD, CHF, DKK, EUR, GBP, and SEK. Pricing is unit-based ($21 standard gel, $24 premium, $58-$270 starter kits, $62-$132 seasonal bundles) with a nascent 'Subscribe and Save' (5%) recurring option and Payl8r financing. The go-to-market is product-led, combining organic social/community engagement (Instagram, TikTok, Facebook, Pinterest, LinkedIn), influencer/ambassador partnerships, testimonial marketing, an email newsletter, and an education program (Glossify Gel Polish Foundation course). The company ships to the UK, US, Switzerland, Denmark, and Sweden but maintains no third-party retail distribution.

Name

GLOSSIFY LTD

Legal name

Glossify Ltd

Website

https://glossify.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GLOSSIFY LTD is a UK-based, professional-only nail care brand that sells gel polishes, Naturabuild base gels, acrylics, and tools directly to qualified nail technicians via Shopify and an iOS app, shipping across the UK, US, Switzerland, Denmark, and Sweden.

Ownership category

akta.pro rank

Product category

Professional Nail Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industry

Acrylic & Hard Gel Nail Extensions (HSALACAC)

Keywords

• Professional nail products
• Gel polish systems
• Nail technician supplies
• Acrylic nail products
• Nail care tools

Headquarters

HQ city

Handforth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Glossify generates revenue primarily through direct-to-consumer e-commerce sales via its Shopify-powered website and mobile app. Customers purchase gel polishes, nail care products, tools, kits, and accessories. The company also offers subscription options (Subscribe and Save 5%) and financing through Payl8r.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

GLOSSIFY LTD is a professional-only nail care brand that manufactures and distributes gel polishes, the proprietary Naturabuild base gel system, acrylic products, top and base coats, nail preparation products, electric file bits, lamps, brushes, tips, and files exclusively to qualified nail technicians and beauty therapists. The company sells directly through its own Shopify e-commerce website and a dedicated mobile app, with gated professional-only access.

Product overview

Glossify is a professional-only nail products brand founded in 2019, offering a comprehensive portfolio of gel polishes, base gels, acrylic systems, and nail care tools for licensed nail technicians. The core offering centers on Gel Polishes (Gel Colours) with 100+ highly pigmented shades across seasonal collections, and Naturabuild—a proprietary base gel system for nail strengthening and extensions. The product ecosystem includes complementary categories: Top & Base Coats (including specialty finishes like Milky, Blush, Diamond), Acrylic Products (powders and liquids), Nail Prep & Care tools, Nail Art Brushes & Tools, E-File Bits, Nail Lamps, Nail Tips, Nail Files, and Merchandise. Bundled offerings include Gel Starter Kits and curated Seasonal Collections (Endless Summer, Ever After, With Love, Front Row, Rose Reverie, The Hills, La Neige, Modern Muse, Pre Fall, Summer Night's, Country Club) plus Naturabuild Collection Volumes. Products are cruelty-free and many are TPO & HEMA-free. The brand operates exclusively through their Shopify e-commerce platform targeting professional nail technicians rather than consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Naturabuild: A range of strong base gels that can be used as a strengthening base coat or to build structure to aid natural nail growth.
• Naturabuild HEMA-Free

Products and services

• Professional Gel Polishes Highly pigmented professional gel polishes sold in multiple shades and finishes, designed for qualified nail technicians to use on client services. The range is the company's flagship product line.
• Naturabuild Base Gel System Proprietary self-levelling base gel sold in multiple colours and a HEMA-free formulation, designed for professional apex building, overlays, and extensions for qualified nail technicians.
• Acrylic Nail Products Acrylic powders, liquids, and accessories for professional nail sculpting and enhancements, supplied to qualified nail technicians.
• Top & Base Coats Professional top coats and base coats used by qualified nail technicians to seal and finish gel services.
• Nail Prep & Care Products Cuticle oils, dehydrators, primers, removers, and other nail preparation and care consumables for professional nail service workflows.
• Nail Lamps Professional UV/LED curing lamps for gel nail services, sold as standalone equipment to qualified nail technicians.
• Nail Tools (Brushes, Tips, Files, E-File Bits) Professional application and finishing tools including nail art brushes, nail tips, nail files, and electric file bits for use by qualified nail technicians.
• Gel Starter Kits Bundled gel starter kits combining essential products and tools for new or student nail technicians beginning their professional practice.
• Seasonal Collections Seasonally themed shade collections of gel polishes released as time-limited offerings for qualified nail technicians.
• Merchandise Branded merchandise items including accessories sold alongside core professional nail products.
• Outlet and Misfills Discounted outlet and misfill items including surplus, discontinued, or imperfect stock sold at reduced prices to professional customers.

Quantifiable outcome

• Up to 3 weeks wear from gel polish application
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Kiara Sky: Professional nail brand offering gel polishes, dip powders, and nail supplies with a strong social media/community presence. Competes directly with Glossify in the pro-channel gel polish market and uses similar influencer/testimonial-driven marketing.
• Young Nails: Professional nail brand offering acrylic systems, gel polishes, and accessories targeted at licensed nail technicians. Comparable product breadth and educational focus, with a similar professional-only positioning.
• The Gel Bottle Inc: UK-founded professional gel nail brand offering high-pigment gel polishes, BIAB (Builder In A Bottle) base gels, and supplies sold DTC to nail technicians. Closest direct competitor with very similar product line, pro-only positioning, and influencer marketing approach.
• Light Elegance: US-based professional nail brand producing gel polishes, hard gels, and nail art supplies sold to licensed technicians. Comparable pro-only channel strategy with proprietary formulations and educational offerings.
• Bio Sculpture: Global professional nail brand offering gel polishes, builder gels, and training for nail technicians. Comparable pro-only positioning with emphasis on education and a structured product ecosystem similar to Glossify's Naturabuild + gel polish stack.

Emerging players

• Olive & June: D2C nail brand initially focused on consumer at-home manicures but expanding into the pro/education category. Comparable in brand-building and community engagement but operates primarily on the consumer side rather than pro-only.
• Entity Beauty: Professional gel polish brand with a growing social media presence and influencer ambassador program. Smaller emerging player with overlapping niche product focus and similar DTC-to-pro channel strategy.

Broad incumbents

• Gelish (Hand & Nail Harmony): Pioneer of soak-off gel polish sold through professional and retail channels. Large incumbent competitor with broad colour range and global distribution, providing market context for Glossify's positioning.
• OPI (Wella Company): One of the largest professional nail polish brands globally, owned by Wella. Offers gel polishes, lacquer, and nail treatments across both pro and consumer channels. Represents the broad incumbent benchmark for the professional nail category.
• CND (Creative Nail Design, Revlon): Established professional nail brand under Revlon offering Shellac gel polishes, Vinylux, and Brisa Lite. Major incumbent with deep salon distribution and broad product ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/glossifyofficial
• LinkedInlinkedin.com/company/glossify-official
• Instagraminstagram.com/glossify
• TikToktiktok.com/@glossifyofficial?_t=8d89L2xunn8&_r=1
• Pinterestpinterest.ca/glossifyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOSSIFY LTD