What Dekorent Eesti does

Dekorent Eesti is a family-owned event equipment rental company established in 2022 and headquartered in Ida-Viru County (Ida-Virumaa), Estonia. The company rents party and event equipment — including inflatable bounce houses, soft-serve ice cream machines, ice drink machines, mini pancake machines, and pop-up party tents — to families and event organizers on a direct-to-consumer (D2C) basis. Its primary customer segments are families hosting children's birthday parties, garden parties, and naming-day celebrations (aia- ja soolaleivapeod), with secondary demand from organizers running corporate events, sauna evenings, and baby showers (beebipidu). The company was founded by couple Reelika and Roland after they experienced firsthand the difficulty and expense of sourcing party equipment from multiple suppliers for their son's first birthday.

The rental catalog comprises seven distinct SKUs: three inflatable bounce castles — Takistusrada (obstacle course, 5.30 x 2.50 m), Veepark (water park, 7.35 x 6.30 m), and Džungel (jungle with slide, 3.90 x 3.30 m) — each rated for up to five children aged 3-10 within 180-225 kg weight limits; a soft-serve ice cream machine offered in single (40 servings, €60) and double (80 servings, €118) configurations; an ice drink machine producing 5 liters per fill with 30 cups included (€85); a mini pancake machine producing 50 mini pancakes per batch at 43 x 15 mm (€25); and a 4 x 6 m PVC pop-up party tent accommodating approximately 30 people (€65) that can be joined with a second tent for a 4 x 12 m layout. The equipment is commercial-grade rental inventory; no proprietary software platform, mobile app, API, or digital infrastructure is disclosed.

Revenue is generated entirely through 24-hour equipment rentals priced between €25 and €118 per item, with add-on fees for transport, assembly/disassembly, extra days, and consumables such as ice cream toppings and additional flavors. A €25 cancellation fee applies for cancellations inside the 48-hour pre-rental window; weather-related cancellations are waived. Customer acquisition runs through a website inquiry form, phone (+372 5693 1659 / +372 5850 9873), email ([email protected]), and Facebook and Instagram direct messages. Marketing is concentrated on organic social and a bilingual (Estonian/Russian) website that mirrors the demographic composition of Ida-Virumaa. The business is bootstrapped with no external funding, no parent company, and only the two co-founders as personnel.

Name

Dekorent Eesti

Legal name

Dekorent Eesti

Website

https://dekorenteesti.ee

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Dekorent Eesti is a family-owned event equipment rental business in Ida-Virumaa, Estonia, renting bounce houses, ice cream machines, ice drink machines, pancake machines, and party tents on a 24-hour direct-to-consumer basis to families and event organizers.

Ownership category

akta.pro rank

Product category

Event Equipment Rental Services

NAICS

Recreational Goods Rental (532284), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Event equipment rental
• Party rental services
• Inflatable bounce houses
• Catering machine rental
• Party tent rental

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rental: The company generates revenue by renting out event equipment including bounce houses, ice cream machines, ice drink machines, pancake machines, and party tents. Rental periods are typically 24 hours (per day). Additional fees apply for transport, assembly/disassembly, extra days, and supplementary supplies like ice cream flavors and toppings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Dekorent Eesti rents party and event equipment on a 24-hour rental basis, including inflatable bounce castles (Obstacle Course, Water Park, Jungle), pop-up party tents, and catering machines (soft-serve ice cream, ice drink, and mini pancake machines). Customers can also arrange transport, assembly, and disassembly as add-on services, allowing them to bundle all required items from a single local supplier for celebrations such as children's birthdays, garden parties, corporate events, and baby showers.

Product overview

Dekorent Eesti is a family-owned rental company based in Ida-Virumaa, Estonia, offering a curated portfolio of party rental equipment for events including birthdays, garden parties, corporate events, baby showers, and other celebrations. The product lineup consists of seven distinct rental items: three bounce castles of varying sizes (Obstacle Course, Water Park, and Jungle) designed for children ages 3-10, an ice drink machine producing slushy beverages, a soft ice cream machine, a mini pancake machine, and a 4x6m pop-up party tent. Customers rent individual items or combine multiple products to create a complete party setup. The company operates on a rental model where transport and installation services are available at an additional cost upon agreement.

Differentiator

Problem solved

Functional benefit

Products and services

• Jääjoogimasin (Ice Drink Machine) rental Rental of an ice drink dispenser that produces 5 liters of slushy/ice beverage per fill, including two customer-selected ice drink flavor mixes and 30 cups (300ml) with lids and straws. Targeted at families and event organizers in Ida-Virumaa, Estonia, for garden parties, sauna evenings, birthdays, and other celebrations.
• Jäätisemasin "Pehme jäätis" (Soft-Serve Ice Cream Machine) rental Rental of a soft-serve ice cream machine that produces 40 servings of fluffy, silky soft ice cream per batch, including a customer-chosen ice cream mix, waffle cones and/or cups with spoons. Designed for children's birthdays, garden parties, and other celebrations served by families and event organizers.
• Minipannkoogi masin (Mini Pancake Machine) rental Rental of a mini pancake machine that bakes 50 fluffy mini pancakes at once (43x15mm per pancake), including recipe suggestions and necessary accessories. Targeted at families, event organizers, and birthday hosts who want a fun food item at their gathering; raw materials are not included in the rental price.
• Batuut "Takistusrada" (Bounce Castle Obstacle Course) rental Rental of a 5.30 x 2.50m inflatable bounce castle obstacle course (height 2.15m), recommended for up to 5 children aged 3–7 with a maximum capacity of 180kg. Designed for use in home gardens and intended for competitive activities such as crawling, jumping, and sliding at children's parties.
• Batuut "Veepark" (Bounce Castle Water Park) rental Rental of a 7.35 x 6.30m inflatable water-air bounce castle (height 2.50m) with three large slides, climbing wall, tunnel, pool, and additional features; recommended for up to 5 children aged 3–10 with a maximum capacity of 225kg. Targeted at families and event organizers hosting warm-weather celebrations in Ida-Virumaa.
• Batuut "Džungel" (Bounce Castle Jungle with Slide) rental Rental of a 3.90 x 3.30m inflatable bounce castle with slide (height 2.70m) featuring a large jumping area, basketball hoop, and climbing wall; recommended for up to 5 children aged 3–5 with a maximum capacity of 180kg. Designed for residential garden use at young children's birthday parties.
• Peotelk 4x6m (Pop-Up Party Tent 4x6m) rental Rental of a high-quality white PVC pop-up party tent measuring 4x6m that accommodates approximately 30 people, features windows on three sides and a zipper door, and can be connected to another tent to form a 4x12m space. Targeted at families and event organizers in Ida-Virumaa for birthdays, garden parties, corporate events, and baby showers; assembly, disassembly, and additional days are charged separately.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Peoleht Rent (Peoleht.ee): Estonian peer-to-peer and rental platform aggregating local party equipment and event gear. Comparable as a same-country, Estonian-language platform serving similar consumer rental demand, though operating as an aggregator rather than a direct inventory operator.
• EventStuff: Estonian event rental company offering tents, furniture, and party equipment across Estonia. Comparable as a same-country competitor offering a broader portfolio of event rentals with overlapping SKU categories (tents, party equipment) but operating at national rather than county scale.
• Fun-Rent: European party and event equipment rental company offering inflatables and party machines across multiple EU markets. Comparable as a regional peer in the broader European recreational-goods rental category, with similar product lines but at multi-country scale.

Direct peers

• Ninja Jump: US-based inflatable rental company offering bounce houses, obstacle courses, and water slides for events. Comparable because its core inventory and consumer use cases (family events, children's parties) directly match Dekorent Eesti's bounce house rental business.
• Bouncy Castle Network: UK-based directory and rental operator for inflatable bounce castles and party equipment for children's events. Comparable as it serves the same consumer event use case (children's birthday and garden parties) with similar bounce-house inventory.
• Slush Puppie Machine Hire UK: UK rental operator specializing in slushie and ice drink machine rentals for parties and events. Comparable because its ice drink machine rental offering directly overlaps one of Dekorent Eesti's core SKUs and serves the same consumer party use case.
• Big Bounce Europe: European operator of large inflatable bounce houses and obstacle courses for events and family gatherings. Comparable because its core offering (inflatable bounce castles) directly overlaps Dekorent Eesti's bounce house rentals, with similar target use cases.
• Apex Event Rentals: Mid-sized event rental operator providing tents, bounce houses, and party equipment for private and corporate events. Comparable as a directly overlapping party-equipment rental business serving similar consumer use cases (birthday parties, garden parties, corporate functions).

Broad incumbents

• Classic Party Rentals: Large US-based event rental company offering tents, tables, inflatables, and catering equipment for weddings and corporate events. Comparable because it rents the same category of event equipment to consumers and event organizers, but at significantly greater scale and geographic breadth than Dekorent Eesti.
• Event Equipment Hire Group: UK-based event equipment rental provider offering a broad range of tents, catering machines, and party supplies. Comparable as a broader incumbent in the consumer event equipment rental space, with overlapping SKU categories but wider scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DekoRentEesti
• Instagraminstagram.com/dekorenteesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dekorent Eesti