Diaz Pinsent Mercier Research Inc.

What Diaz Pinsent Mercier Research Inc. does

D\u00edaz Pinsent Mercier Research Inc. (DPM Research) is a privately held Canadian consulting firm founded in 2015 and headquartered in Ottawa, Ontario, with a secondary office in North Rustico, Prince Edward Island. The firm is owned and operated by three partners — Victoria E. D\u00edaz (economist and policy analyst), Celine Pinsent (professional evaluator and behavioural scientist), and Pierre Mercier (behavioural research design and statistics) — each holding doctoral degrees and roughly 20 years of professional experience across academia, government, and consulting. The firm assembles bespoke, senior-level project teams rather than relying on pre-packaged methodologies.

DPM Research delivers five core service modules: Evaluation & Performance Measurement, Applied Research, Organizational Analysis & Planning, Policy Analysis & Development, and Training & Course Development. Its underlying methodology combines quantitative techniques (surveys, statistical and econometric analyses, performance measurement systems) with qualitative approaches (interviews, focus groups, Delphi panels, case studies) in customised configurations. The firm serves government, higher education, not-for-profit, and private-sector clients across content areas including post-secondary education, health and wellness, economic development, Indigenous issues, and social/cultural issues, with services delivered in English, French, and Spanish.

The business model is professional services: project-based consulting engagements priced through custom proposals rather than disclosed rate cards. Customer acquisition is direct, relying on professional networks, referrals, and business development through the partners' personal LinkedIn profiles and a limited organic social presence (LinkedIn and Twitter). No funding rounds, external investors, partnerships, M&A activity, or product software offerings are disclosed, and the firm operates without a software product, API, or mobile application.

Name

Diaz Pinsent Mercier Research Inc.

Legal name

Díaz Pinsent Mercier Research Inc.

Website

https://dpmresearch.ca/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

D\u00edaz Pinsent Mercier Research Inc. (DPM Research) is an Ottawa-based Canadian consulting firm applying mixed-methods research, program evaluation, policy analysis, and organizational consulting to government, higher-education, non-profit, and private-sector clients in Canada and internationally.

Ownership category

akta.pro rank

Product category

Management and policy consulting services

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Applied research services
• Program evaluation consulting
• Policy analysis services
• Organizational consulting
• Performance measurement

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Research Services: DPM Research provides customized consulting services including evaluation and performance measurement, organizational analysis and planning, policy analysis and development, training and course development, and applied research to private and public sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DPM Research provides customized applied research, program evaluation, policy analysis, organizational consulting, and training services to public and private sector clients in Canada and abroad. Engagements are staffed with bespoke teams of senior researchers and project managers selected to fit each project rather than using pre-packaged methods. Five named service modules are sold: Evaluation & Performance Measurement, Applied Research, Organizational Analysis & Planning, Policy Analysis & Development, and Training & Course Development.

Product overview

DPM Research is a research and consulting firm offering five core service modules: Evaluation & Performance Measurement, Applied Research, Organizational Analysis & Planning, Policy Analysis & Development, and Training & Course Development. The firm operates as a services-based consultancy rather than a software product company, assembling specialized teams of senior researchers and project managers tailored to client requirements. Services are delivered across various content areas including post-secondary education, health and wellness, economic development, indigenous issues, and social/cultural issues, primarily serving government, higher education, not-for-profit, and private sector clients in Canada and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Evaluation & Performance Measurement Program, policy and initiative evaluation services for government, higher education, non-profit, and private clients, including evaluability assessments, evaluation framework development, evaluation planning, process/formative evaluations, and outcome/impact/summative evaluations, together with performance measurement system development, indicator development, and scorecards.
• Applied Research Systematic applied research using customized mixes of quantitative and qualitative methods to address specific, detailed, or exploratory client questions, including recruitment studies, student satisfaction surveys, economic impact studies, literature reviews, environmental scans, and pilot projects.
• Organizational Analysis & Planning Services examining governance structures, functional design, strategic planning and forecasting capacity, outcome and financial performance, and key risk areas for client organizations, including benchmarking and best practices analysis.
• Policy Analysis & Development Collaborative policy development with government at federal, provincial, and municipal levels, including gap identification, stakeholder engagement, risk assessment, resource constraint consideration, evidence-based recommendations, and implementation support.
• Training & Course Development Professional and adult education curriculum development and training delivery delivered in English, French, and Spanish, following best practices in knowledge transfer and mobilization.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Goss Gilroy Inc. Canadian management consulting firm specializing in program evaluation, performance measurement, and applied research for government and private sector clients. Celine Pinsent was a former partner before founding DPM, making it a directly comparable evaluation consultancy.
• Earnscliffe Strategy Group: Canadian public affairs and policy research firm offering government relations, policy analysis, research, and strategic communications. Closely comparable to DPM's policy analysis, evaluation, and stakeholder engagement work for public sector clients.
• The Strategic Counsel: Canadian research and consulting firm providing polling, public opinion research, and strategic advisory to private and public sector clients. Comparable mix of custom research, evaluation, and policy-adjacent advisory work.
• Quorus Consulting Group: Canadian research and evaluation consultancy providing program evaluation, applied research, and strategic advice to government, healthcare, and non-profit clients. Directly comparable in offerings and client base.
• Nanos Research: Canadian research and polling firm delivering custom research, policy analysis, and strategic advisory to government and corporate clients. Comparable in methodology (mixed methods) and in serving public sector evaluation needs.
• Institute on Governance: Canadian non-profit think tank providing policy research, governance advisory, and training to public sector organizations. Overlaps with DPM's policy analysis, organizational analysis, and training service lines.
• Institute for Research on Public Policy (IRPP): Canadian independent policy research institution producing research on public policy issues. Comparable in producing policy analysis and applied research for government and public audiences.
• Pinrae Research Associates: Solo evaluation and applied research practice previously operated by Celine Pinsent before founding DPM. A small Canadian evaluation firm operating in the same niche of program evaluation and applied research.

Broad incumbents

• Léger: One of Canada's largest research and polling firms with significantly broader capabilities and scale. Competes for the same public-sector and private-sector custom research mandates but at much larger scale and with broader survey infrastructure.
• The Conference Board of Canada: Large Canadian applied research organization providing economic analysis, policy research, and organizational performance research. Competes for high-level policy and economic research mandates though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/DPMResearch
• LinkedInlinkedin.com/company/dpm-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diaz Pinsent Mercier Research Inc.