GEO SMART DECISIONS LIMITED

What GEO SMART DECISIONS LIMITED does

Geo Smart Decisions Limited (GSD) is a UK-based GIS, field survey, and remote sensing consultancy founded in 2011 that serves the environmental, planning, and forestry sectors. The firm operates nine interconnected service lines spanning peatland surveying, forestry, land management and conservation, research and education, environmental planning, energy site suitability, infrastructure and transport, landscape and heritage, and drone-based data collection. Its client base includes Welsh public-sector bodies (most prominently Natural Resources Wales and the National Peatland Action Programme), National Park authorities, private estates, and multi-partner research consortia spanning the UK, Ireland, the Middle East, East Africa, and the Indian Ocean.

The firm's core technology stack combines GIS, satellite Earth Observation, drone-based aerial survey, mobile GIS field data collection, and custom Python analytics. Notable technical components include custom satellite-derived bathymetry scripts, Scikit-Learn Random Forest classifiers for benthic habitat mapping, species distribution models, NDVI/NDCI spectral indices for vegetation and water quality analysis, orthomosaic and digital elevation model generation, and 3D point cloud classification. Over six years of work on the Welsh Peatland Action Programme, GSD has surveyed close to 100,000 hectares, amassing a substantial proprietary ground-truthed dataset.

GSD generates revenue through professional services engagements on a project-by-project basis, with bespoke pricing tailored to client requirements and no publicly disclosed rate cards. Its go-to-market is sales-led via direct client engagement, long-term working relationships, framework contracts (e.g., with Natural Resources Wales for orthorectification services), and participation in funded multi-partner research collaborations such as the ECHOES Ireland-Wales INTERREG project (€2,687,579 ERDF funding, 2019–2023) and Erasmus+ education projects. The company is fully home-based since the pandemic, enabling UK-wide recruitment of specialist surveyors trained in forestry, woodland management, and peat surveying, and it works with associates and specialist subcontractors to scale delivery.

Name

GEO SMART DECISIONS LIMITED

Legal name

Geo Smart Decisions Ltd.

Website

https://geosmartdecisions.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Geo Smart Decisions is a UK-based GIS, field survey, and remote sensing consultancy serving the environmental, planning, and forestry sectors with peatland surveying, drone-based data collection, satellite Earth Observation, and ML-enabled habitat mapping for public-sector, private, and research clients.

Ownership category

akta.pro rank

Product category

Environmental Geospatial Consulting

NAICS

Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)

akta.pro primary industry

Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)

akta.pro secondary industries

Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Environmental Reporting, Dashboards & Regulatory Submittals (Automated Reports, e-Reporting) (EUAHAKAL)

Keywords

• GIS consulting services
• Environmental field surveying
• Remote sensing analysis
• Peatland mapping services
• Drone aerial surveys

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Environmental Consultancy Services: Professional GIS consultancy services providing spatial data management, analysis, mapping, and environmental surveys to planning, forestry, and environmental sectors.
2. Field Survey Services: On-site field surveys for peatlands, forestry, land management including data collection using mobile GIS applications and drone operations.
3. Remote Sensing and Satellite Analysis: Satellite Earth Observation imagery analysis, land cover classification, habitat mapping, bathymetry modelling using satellite data.
4. Research and Education Project Participation: Participation in funded research projects such as ECHOES (Ireland-Wales INTERREG) and EO4ESD (Erasmus+) providing project management and expert spatial knowledge.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Geo Smart Decisions is a UK-based consultancy providing GIS support, field surveys, and remote sensing services to the environmental sector. The company combines in-house GIS expertise with experienced field surveyors trained in peatland and forestry ecology, delivering spatial data collection, satellite Earth Observation analysis, drone-based aerial surveys, and machine-learning-based habitat classification for clients in planning, forestry, conservation, energy, and infrastructure.

Product overview

Geo Smart Decisions is a UK-based GIS, field survey, and remote sensing consultancy for the environmental sector offering nine interconnected service areas. The core offering combines GIS spatial analysis with satellite Earth Observation and drone technology. Services span peatland and forestry surveying, land management and conservation, environmental planning, energy site suitability analysis, infrastructure assessment, landscape and heritage impact evaluation, and drone-based data collection. The consultancy provides end-to-end capabilities from field data collection (using mobile GIS applications and drone surveys) through to advanced spatial analysis, machine learning-based habitat classification, and deliverable mapping products including online mapping platforms for client access.

Differentiator

Problem solved

Functional benefit

Products and services

• Peatlands Surveying Comprehensive surveys of afforested and non-afforested peat including depth and core sampling, vegetation surveys, and yield class assessment using mobile GIS and cloud-based data transfer for streamlined remote area surveying. Targeted at environmental agencies, national parks, and private estates undertaking peatland restoration.
• Forestry GIS Services In-house GIS services for forestry organisations including spatial data management of large asset databases, data editing and analysis, mobile mapping, orthorectification, and field survey support for woodland management and mensuration.
• Land Management and Conservation Species distribution modelling using satellite Earth Observation imagery and field data combined with mobile field data collection and GIS analysis to support habitat identification for conservation organisations and land managers.
• Research and Education Collaboration Collaboration on research projects including ECHOES (Ireland-Wales climate change project), EO4Edu (Erasmus+ Earth Observation education), and CS4ESD (Citizen Science for Education in Sustainable Development), providing project management, Earth Observation expertise, and stakeholder engagement support.
• Environmental Planning GIS and satellite imagery analysis for environmental planning including land cover classification, site suitability projects, planning application mapping, and Environmental Impact Assessment support across disciplines including noise, landscape, ecology, and air quality.
• Energy Site Suitability Analysis Site suitability analysis for wind and solar developments using GIS data and analyses, constraints mapping around substation locations and alternative site assessments, with bespoke suitability models and online mapping platforms for client visualisation.
• Infrastructure and Transport Assessment Land cover and habitat modelling for infrastructure and transport developments using satellite Earth Observation imagery, in-house scripting, and professional remote sensing software to support identification of sensitive habitats and areas for regeneration.
• Landscape and Heritage Services GIS services for landscape and planning professionals including visual impact assessment, Zone of Theoretical Visibility (ZTV) mapping, climate change risk assessment for heritage sites, and 3D visualisations.
• Drone Survey Services Drone survey services using multi-rotor aircraft for high-resolution imagery, video, and 3D data collection, including land cover classification, forest inventory, ecological surveys, topographic mapping, orthomosaics, digital elevation models, and 3D point clouds.

Quantifiable outcome

• Close to 100,000 hectares of land surveyed for the Welsh Peatland Action Programme
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ireland-Wales Cooperation ProgrammecoreStrategic or Co-development Partner · 1 December 2019ECHOES (Effect of climate change on bird habitats around the Irish Sea) is a multi-partner Ireland-Wales INTERREG project. GSD provides project management and supports technical aspects while leading on Stakeholder Engagement. The project received €2,687,579 from the European Regional Development Fund and runs from December 2019 to June 2023, bringing together expertise in ornithology, ecology, Earth Observation, climate change, and species distribution modelling.
• Erasmus+ Programme (EO4ESD)coreStrategic or Co-development PartnerEO4ESD (Erasmus+ project for Earth Observation Education) enables GSD to provide expert knowledge in Earth Observation and geospatial science while supporting development of educational programmes. GSD contributes project management and expert spatial knowledge to increase knowledge of Earth Observation and Climate Change.
• Erasmus+ Programme (CS4ESD)minorStrategic or Co-development PartnerCS4ESD (Citizen Science for Education in Sustainable Development) is a three-year Erasmus+ project collaboration between schools, universities and organisations in Wales, Basque Country (Spain) and Greece. GSD developed a mobile app platform using HTML5 web technologies for students and staff to create and perform field surveys.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wardell Armstrong: Wardell Armstrong is a UK geo-environmental and planning consultancy offering GIS, surveying and environmental impact services. Comparable mid-sized player with overlapping environmental and planning client base.
• APEM Group: APEM is a UK-based ecological and aquatic survey consultancy combining field data collection with GIS and remote sensing for environmental and infrastructure clients. Direct overlap with GSD on habitat/environmental survey workflows and client base in regulated sectors.
• EnviroCentre: EnviroCentre is a Scotland-based environmental consultancy providing GIS, ecological surveys and planning support. Direct overlap with GSD on environmental field survey and GIS services to public-sector clients.
• Getmapping: Getmapping is a UK provider of aerial imagery, LiDAR and geospatial data products used in environmental, planning and infrastructure applications. Direct overlap on remote sensing data supply and GIS-based environmental analysis.
• Bluesky International: Bluesky is a UK aerial survey and remote sensing company providing high-resolution imagery, LiDAR and derived geospatial products for forestry, environmental and infrastructure planning. Comparable in aerial/drone survey, GIS and remote sensing capabilities.

Broad incumbents

• AECOM Environment: AECOM is a global infrastructure consultancy with a substantial environmental services practice including GIS, remote sensing and EIA. Broad incumbent competing in many of the same public-sector tenders as GSD.
• WSP Environment: WSP is a global professional services firm with a sizeable UK environmental planning and GIS practice. A broad incumbent offering overlapping remote sensing, EIA and planning services within a much wider portfolio.
• RSK Group: RSK is one of the largest UK environmental, geoscience and engineering consultancies with dedicated geospatial and remote sensing practices. A broad incumbent that competes on similar tenders but at much greater scale and with cross-disciplinary services.
• Atkins (SNC-Lavalin) Environment: Atkins operates a large UK/Europe environmental and geospatial consultancy within infrastructure projects. Broad incumbent offering GIS and remote sensing as part of multi-disciplinary engineering bids.

Emerging players

• Cyient (geospatial services): Cyient delivers geospatial engineering, remote sensing and GIS services for utilities, environment and infrastructure globally. Comparable in remote sensing and GIS data services but with offshore delivery and a broader IT focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geosmartdecisions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEO SMART DECISIONS LIMITED