What CARMAC RUNNING LTD does

Carmac Running Ltd is a UK-incorporated private limited company (registration number 15598229) founded in 2024 and headquartered in London that operates a direct-to-consumer e-commerce brand of performance running singlets. The company's commercial premise is the application of mathematical tessellation patterns — 'The Hat' (an eponymous geometric tessellation) and 'Hitomezashi' (a Japanese sashiko-stitch-inspired pattern) — to lightweight seamless running vests targeted at performance runners for track sessions, road races, and long runs.

The product line consists of eight SKUs across two collections (The Hat 01–04 and Hitomezashi 01–04), priced at £18.99 (sale price, from £38.00) and £38.00 respectively. The technology stack is intentionally minimal: a Shopify-hosted online store handles storefront, payments, and order management; Klarna provides buy-now-pay-later; and standard wallets (Apple Pay, Google Pay, PayPal, Shop Pay) plus major cards are accepted. Marketing is limited to organic Instagram, a Trustpilot review page, and the storefront itself; there is no mobile app, no API surface, and no disclosed AI tooling.

The business model is one-time unit sales of physical apparel to individual UK consumers, with flat-rate shipping of £4.99 (free above £50) and no current international shipping. Ownership appears founder-managed and bootstrapped — contact channels route to a personal Gmail address and a personal mobile number, with no disclosed investors, headcount, funding rounds, or revenue figures. At the time of capture, multiple Hitomezashi SKUs are listed as 'Coming soon,' indicating the brand is still in initial launch phase.

Name

CARMAC RUNNING LTD

Legal name

Carmac Running Ltd

Website

https://carmacrunning.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Carmac Running Ltd is a UK-based direct-to-consumer running apparel brand selling lightweight seamless performance running singlets featuring mathematical tessellation designs ('The Hat' and 'Hitomezashi') through a Shopify-powered online store targeting individual performance runners.

Ownership category

akta.pro rank

Product category

Performance Running Apparel

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Performance Running Specialty Retail (CRAMACAA)

akta.pro secondary industry

Running & Endurance Wear (CRAAAEAD)

Keywords

• Running apparel
• Performance singlets
• Athletic vests
• Direct-to-consumer apparel
• Math-inspired sportswear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for physical running apparel products sold directly to consumers through their e-commerce store. Products include performance singlets in various designs at price points ranging from £18.99 to £38.00 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Carmac Running designs and sells lightweight, seamless performance running singlets featuring proprietary mathematical tessellation designs ('The Hat' and 'Hitomezashi' collections). Products are sold as individual units via a Shopify-hosted DTC e-commerce store targeting UK-based runners for track sessions, road races, and long runs, with prices ranging from £18.99 to £38.00 GBP per singlet.

Product overview

Carmac Running Ltd is a UK-based direct-to-consumer running apparel brand operating on Shopify. The company offers a focused portfolio of lightweight, seamless performance running singlets/vests with mathematical tessellation designs. The core product lines are 'The Hat' (featuring the eponymous mathematical hat-shape tessellation) and 'Hitomezashi' (featuring Japanese sashiko-inspired mathematical stitch patterns). Products are available in multiple color variants (01, 02, 03, 04) within each collection. The Hat products are currently on sale at £18.99 (reduced from £38.00), while Hitomezashi products are priced at £38.00 with some marked as 'Coming soon'.

Differentiator

Problem solved

Functional benefit

Brands

• The Hat: Performance running singlets with mathematical tessellation design, crafted for track sessions, road races, and long runs.
• Hitomezashi

Products and services

• The Hat 01 Performance Singlet Lightweight seamless running vest with mathematical tessellation 'The Hat' design, sold at £18.99 (sale price, regular price £38.00 GBP). Targeted at runners for track sessions, road races, and long runs.
• The Hat 02 Performance Singlet Lightweight seamless running vest with mathematical tessellation 'The Hat' design, sold at £18.99 (sale price, regular price £38.00 GBP).
• The Hat 03 Performance Singlet Lightweight seamless running vest with mathematical tessellation 'The Hat' design, priced at £38.00 GBP, currently marked 'Coming soon' on the storefront.
• The Hat 04 Performance Singlet Lightweight seamless running vest with mathematical tessellation 'The Hat' design, priced at £38.00 GBP, currently marked 'Coming soon' on the storefront.
• Hitomezashi 01 Running Singlet Lightweight seamless running vest featuring Hitomezashi (Japanese sashiko-inspired mathematical) tessellation design, priced at £38.00 GBP, currently marked 'Coming soon' on the storefront.
• Hitomezashi 02 Running Singlet Lightweight seamless running vest featuring Hitomezashi mathematical tessellation design, priced at £38.00 GBP, currently marked 'Coming soon' on the storefront.
• Hitomezashi 03 Running Singlet Lightweight seamless running vest featuring Hitomezashi mathematical tessellation design, priced at £38.00 GBP, currently marked 'Coming soon' on the storefront.
• Hitomezashi 04 Running Singlet Lightweight seamless running vest featuring Hitomezashi mathematical tessellation design, priced at £38.00 GBP, currently marked 'Coming soon' on the storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform hosting for Carmac Running's online store, enabling product sales, payment processing, and order management. This is the core technology infrastructure powering their direct-to-consumer sales.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• On Running: Swiss premium athletic brand rapidly expanding into running apparel alongside its footwear core. Comparable to Carmac on the premium-performance-running positioning, though On is a multi-billion-dollar public company with global distribution.
• lululemon: Global athletic apparel incumbent with a fast-growing men's running line. Comparable on athletic apparel category and DTC channels, though lululemon operates at vastly larger scale and offers a much broader product mix.
• Nike Running: Running sub-brand of Nike, the global incumbent in performance athletic apparel. Comparable to Carmac on running apparel category and target buyer, but operates at mass scale through wholesale, DTC, and athlete-sponsorship channels.

Regional players

• Ronhill: Heritage British running apparel brand offering technical running kit through its own DTC site and UK retail partners. Comparable to Carmac on running-specific apparel category and UK focus, though operating at a much larger scale through wider distribution.

Direct peers

• Oiselle: Independent women's running apparel brand selling DTC technical kit (singlets, bras, shorts) at premium prices with a community-driven model. Comparable to Carmac on the dedicated-runner segment and indie-DTC go-to-market.
• Bandit Running: NYC-founded running apparel brand focused on community-driven DTC sales of technical running tops and shorts. Comparable to Carmac on premium performance category, design-led identity, and direct-to-consumer funnel targeting enthusiast runners.
• Soar Running: UK-based premium running apparel brand producing lightweight technical running tops, shorts and accessories via DTC e-commerce. Direct competitor to Carmac on running singlets, geographic market (UK/EU), and premium aesthetic positioning.
• Satisfy Running: Paris-based cult running apparel brand blending technical fabrics with distinctive design-forward aesthetics sold DTC globally. Comparable to Carmac on niche design differentiation in performance running apparel at premium price points.
• Tracksmith: US-founded premium performance running apparel brand selling direct-to-consumer technical kit (singlets, shorts, jackets) to dedicated amateur runners. Closely comparable to Carmac on product category, target customer (performance-focused runners), and premium DTC positioning.

Emerging players

• District Vision: Performance eyewear and apparel brand rooted in running and meditation culture, sold DTC with niche design-forward positioning. Comparable to Carmac as a small, narrative-driven DTC athletic brand targeting design-conscious runners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/carmacrunning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARMAC RUNNING LTD