GemLook OÜ
GemLook OÜ is an Estonian private company that designs and sells luxury bathroom sinks, bathtubs, and interior design tables made from semiprecious stones, Mother of Pearl, metal, and resin, selling direct-to-consumer worldwide via gemlook.eu.
- Company typePrivate
- Founded2004
- HeadquartersPõltsamaa, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GemLook OÜ does
GemLook OÜ is an Estonian private limited company (registry code 11004076) founded in 2004 and headquartered at Lossi 40, Põltsamaa, Estonia, with a US operating entity (Gemlook LLC) based in Albuquerque, New Mexico. The company designs, sources, and sells luxury interior design elements made from semiprecious stones, Mother of Pearl, metal, resin, petrified wood, and other natural materials. Its product catalog spans three categories: bathroom sinks (resin, teak, petrified wood, onyx, fossil marble, mother of pearl, natural stone, semiprecious stone, and metal variants), bathtubs (copper and semiprecious stone, including amethyst and citrine pieces weighing up to 1,500 kg), and interior design elements (RGB-LED illuminated agate tables in white, natural, and blue variants). A signature technical feature is the integration of high-quality RGB-LED solutions with remote-control color changing into translucent stone products to highlight material beauty.
The business operates a direct-to-consumer e-commerce model through its own online store at gemlook.eu, supplemented by phone orders and bespoke/specification-driven manufacturing. Pricing is unit-based in EUR, ranging from €99 resin sinks to €18,999 amethyst bathtubs, with custom orders priced on request and non-cancellable. Distribution is global via a multi-carrier logistics network (DHL, Itella SmartPOST, Schenker, HRX, DPD), and checkout supports credit cards with 3D-Secure as well as bank-link integrations across Estonia, Latvia, Lithuania, and Finland. Target customer segments are luxury interior design enthusiasts and professional interior designers/architects sourcing distinctive materials for high-end residential and commercial projects, with explicit market focus on the United States and Europe. GemLook is co-owned and operationally led by CEO Anar Puusepp and COO Janar Sügiste, with no evidence of external institutional investment.
GemLook OÜ firmographics
Firmographics- Name
- GemLook OÜ
- Legal name
- GemLook OÜ
- Website
- https://gemlook.eu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GemLook OÜ is an Estonian private company that designs and sells luxury bathroom sinks, bathtubs, and interior design tables made from semiprecious stones, Mother of Pearl, metal, and resin, selling direct-to-consumer worldwide via gemlook.eu.
- Ownership category
- akta.pro rank
GemLook OÜ industry classification
Industry- Product category
- Luxury Bathroom Fixtures
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)
Keywords
Where GemLook OÜ is headquartered
LocationHeadquarters
- HQ city
- Põltsamaa
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
GemLook OÜ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of gemstone and semiprecious stone interior products including sinks, bathtubs, and tables. One-time purchase model with products shipped globally. Special/bespoke orders made to customer specifications.
- Custom/Bespoke Orders: Hand-made products to customer specifications. Special orders cannot be cancelled as they are bespoke. Products priced in EUR with various payment methods including credit cards and bank transfers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interior Design Elements (Tables) |
| Unit Pricing | Pay-as-you-go | Bathroom Sinks - Resin |
| Unit Pricing | Pay-as-you-go | Bathroom Sinks - Semiprecious Stone |
| Unit Pricing | Pay-as-you-go | Bathroom Sinks - Wooden (Teak) |
| Unit Pricing | Pay-as-you-go | Bathroom Sinks - Petrified Wood |
| Unit Pricing | Pay-as-you-go | Bathtubs - Semiprecious Stone |
| Unit Pricing | Pay-as-you-go | Bathtubs - Copper |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GemLook OÜ product offering
Product offeringCore offering
GemLook OÜ designs, manufactures, and sells bathroom and interior design elements made from semiprecious gemstones (agate, amethyst, fluorite, quartz, tiger eye), Mother of Pearl varieties, resin, wood, metal, and natural stone. The product portfolio includes bathroom sinks, bathtubs, and agate interior tables with integrated RGB-LED lighting. Products are offered as ready-made stock items and as special/bespoke orders hand-made to customer specifications, sold globally via the company's own e-commerce store.
Product overview
GemLook OÜ is an Estonian-US based company specializing in extraordinary interior design elements made from natural gemstones and precious materials. The product portfolio consists of three main categories: bathroom sinks (including fossil marble, metal, mother of pearls, natural stone, onyx, petrified wood, resin, semiprecious stone, and wooden sinks), bathtubs (copper and semiprecious stone), and interior design elements (agate tables with RGB LED lighting). The company uses natural clear gemstones such as agate, amethyst, fluorite, quartz, and tiger eye, as well as translucent varieties of Mother of Pearl (abalone shell, brownlip shell, pen shell, river shell). High-quality RGB-LED solutions are integrated into products to highlight the beauty and uniqueness of materials. Products are tailor-made to customer needs in cooperation with partners, targeting U.S. and European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- White Agate Table Interior design table made from highly translucent white agate with integrated RGB-LED lighting controllable via remote to change colors. Dimensions: 100 × 70 × 37 cm; weight: 80 kg. Priced at €2,990.00 (was €3,590). Targeted at luxury residential and commercial interiors.
- Natural Agate Table Interior design table made from natural agate in brown or green color variants with integrated RGB-LED lighting. Dimensions: 120 × 80 × 37 cm; weight: 100 kg. Priced at €3,390.00 (was €3,990). Targeted at luxury residential and commercial interiors.
- Blue Agate Table Interior design table made from blue agate with integrated RGB-LED lighting for dramatic illumination. Priced at €2,990.00 (was €3,590). Targeted at luxury residential and commercial interiors.
- Bathroom Sinks Bathroom sinks manufactured across nine material categories: Resin (€99–€799, including variants with embedded semiprecious stones and Mother of Pearl), Semiprecious Stone (€649–€1,199, including agate and amethyst geode sinks), Wooden Teak (€129–€659, handmade), Petrified Wood (€479–€499), Mother of Pearl (acrylic base covered with shells), Fossil Marble (with embedded fossils), Metal (copper, brass, nickel), Natural Stone (riverstone, cobble stone, marble), and Onyx. Available in multiple colors, shapes, and sizes. Targeted at luxury residential and commercial bathrooms.
- Copper Bathtubs Bathtubs manufactured from high-quality copper. Targeted at luxury residential bathrooms seeking distinctive metallic fixtures.
- Semiprecious Stone Bathtubs (Amethyst) Handmade bathtubs carved from a single large piece of translucent semiprecious stone with integrated RGB-LED lighting. The Amethyst bathtub is priced at €18,999.00. Each piece is unique. Targeted at ultra-luxury residential bathroom installations.
- Citrine Bathtub Handmade bathtub carved from a single large translucent citrine stone with RGB-LED lighting. Weight: 1500 kg; dimensions: 215 × 75 × 70 cm. Price upon request. Targeted at ultra-luxury residential bathroom installations.
Companies that use GemLook OÜ
Customer profileSegments2 records
Ideal customer profiles2 records
GemLook OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature1 record
GemLook OÜ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- DHLminorGlobal logistics partner used for international shipping of gemstone interior products worldwide.
- Itella SmartPOSTminorLogistics partner for shipping, particularly serving European market delivery needs.
- SchenkerminorGlobal logistics partner for freight and shipping services.
- HRXminorRegional logistics partner for delivery services.
- DPDminorEuropean logistics partner for package delivery services.
- Maksekeskus AScoreAuthorized payment processor handling personal data necessary for making purchases. Provides secure payment processing infrastructure including 3D-secure support for credit card transactions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
GemLook OÜ competitors and assessment
Company assessmentDirect peers
- Stone Forest: Stone Forest designs and sells stone bathroom sinks, bathtubs and architectural elements carved from natural stone, the closest direct competitor to GemLook's semiprecious-stone sink and bath line.
- Native Trails: Native Trails makes artisan bathroom sinks, bathtubs and vanities in copper, stone and wood, directly comparable to GemLook's teak, petrified-wood, onyx and copper offerings.
- Signature Hardware: Signature Hardware retails premium and luxury sinks, bathtubs and bathroom fixtures, overlapping directly with GemLook's premium bath catalog and DTC online store model.
Broad incumbents
- Waterworks: Waterworks is an established luxury bath and kitchen brand offering sinks, bathtubs and fittings at premium price points, serving as a broader incumbent in the same luxury bath category.
- RH (Restoration Hardware): RH is a large luxury home furnishings retailer with broad assortments across furniture, bath and décor, overlapping with GemLook's high-end interior and bath positioning as a much larger incumbent.
- Frontgate: Frontgate retails premium home furnishings and outdoor/casual furniture to affluent consumers, comparable to GemLook's luxury home category as a broader DTC incumbent.
Regional players
- Antoniolupi: Antoniolupi is an Italian luxury bathroom brand specializing in designer sinks, bathtubs and vanities in stone, resin and solid surfaces, overlapping with GemLook's luxury stone/resin bath line but anchored in the Italian market.
Emerging players
- Stone & Pewter Accents: Stone & Pewter Accents produces custom luxury stone bathtubs, sinks and architectural pieces, a small-batch artisan comparable to GemLook's bespoke semiprecious stone offerings.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GemLook OÜ social profiles
Digital presenceGemLook OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
GemLook OÜ leadership team
Management profileNumber of profiles
Profiles2 records
GemLook OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GemLook OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GemLook OÜ
What does GemLook OÜ do?
GemLook OÜ designs, manufactures, and sells bathroom and interior design elements made from semiprecious gemstones (agate, amethyst, fluorite, quartz, tiger eye), Mother of Pearl varieties, resin, wood, metal, and natural stone. The product portfolio includes bathroom sinks, bathtubs, and agate interior tables with integrated RGB-LED lighting. Products are offered as ready-made stock items and as special/bespoke orders hand-made to customer specifications, sold globally via the company's own e-commerce store.
Is GemLook OÜ a public or private company?
GemLook OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GemLook OÜ founded?
GemLook OÜ was founded in 2004. It employs 1 to 10 people.
Where is GemLook OÜ based?
GemLook OÜ is headquartered in Põltsamaa, Estonia, in the Europe region.
How does GemLook OÜ make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are custom/Bespoke Orders.
Who are GemLook OÜ's main competitors?
Direct peers on record are Stone Forest, Native Trails and Signature Hardware. Broad incumbents are Waterworks, RH (Restoration Hardware) and Frontgate. Antoniolupi is listed as a regional player. Stone & Pewter Accents is listed as an emerging player.
Does GemLook OÜ have an API?
No public API is recorded for GemLook OÜ.
What industry is GemLook OÜ in?
GemLook OÜ's product category is Luxury Bathroom Fixtures. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAKAHAF, Made-to-Order Gemstone Sourcing & Custom Cutting Coordination. Its NAICS code is 327110 and its SIC code is 3260.