ELEVATOR ESCALATOR FOUNDATION OF CANADA

What ELEVATOR ESCALATOR FOUNDATION OF CANADA does

The Elevator Escalator Safety Foundation of Canada (EESFC), also known as EESFC, is a Canadian charitable non-profit founded in 2006 and headquartered at 13011 March Hill Road, Port Perry, Ontario. Its mission is to educate children and adults on the safe use of elevators, escalators, and moving walkways. The foundation operates the Safe-T-Riders© program, a safety-education curriculum delivered through online video content, activity pages, coloring cut-outs, safety certificates, and interactive digital tools including trivia games and puzzles. Programs are also available in paper format and bilingual English/French versions, and a Safety Ambassador volunteer program trains presenters to deliver in-classroom safety sessions.

Operationally, EESFC runs with a lean structure consisting of a volunteer Board of Directors led by Chairman Gord Pattison and a single part-time program coordinator, Brandy Hancock (joined 2024). The foundation is funded 100% through donations from the public and industry supporters, with funds used to produce educational materials, advertise safety programs, and cover operational expenses. All programs are provided free of charge to schools, teachers, and organizations; donations are accepted via PayPal, debit/credit card, and an annual ticketed fundraiser hosted on Zeffy. The foundation maintains strategic relationships with Canadian and US elevator industry bodies, including NAESA, CECA, TSSA, AEDARSA, and the US Foundation of EESF, where Chairman Pattison serves as Canadian Regent.

Name

ELEVATOR ESCALATOR FOUNDATION OF CANADA

Legal name

Elevators Escalators Safety Foundation of Canada

Website

https://eesfc.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Port Perry

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The foundation is funded 100% through donations from the public and industry supporters. Funds are used to pay for educational materials, advertise safety programs, and cover all expenses related to furthering the foundation's mission of educating children on elevator and escalator safety.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Elevator Escalator Safety Foundation of Canada provides free educational programs and materials that teach children and adults how to safely ride elevators, escalators, and moving walkways. Its core program, Safe-T-Riders©, is delivered through online video, interactive web tools (trivia, puzzles), downloadable activity sheets, coloring cut-outs, and certificates, and is reinforced by the Safety Ambassador volunteer presenter program. All materials are available free of charge, funded 100% through donations.

Product overview

The Elevator Escalator Safety Foundation of Canada operates a single unified educational mission with multiple delivery channels. The core program is Safe-T-Riders©, an elevator and escalator safety education curriculum for children that is delivered through online interactive tools (video, trivia games, puzzles), downloadable paper materials (activity sheets, certificates, coloring cut-outs), and the Safety Ambassador volunteer presenter program. The foundation does not offer a commercial SaaS product but rather distributes safety education resources funded entirely through donations.

Differentiator

Problem solved

Functional benefit

Brands

• SafeT Riders: Children's educational program teaching safe riding rules on elevators, escalators and moving walks. Includes online video, activity pages, and interactive website.
• Safety Ambassador Program

Products and services

• Safe-T-Riders© A free educational safety program that teaches children and adults how to properly ride elevators, escalators, and moving walkways safely. Includes an online video, activity sheets, coloring cut-outs, and safety certificates, and is available in English and French in hard-copy format upon request.
• Safety Ambassador Program
• Safe-T-Riders Trivia
• Safe-T-Riders Puzzles
• Paper Learning Packets

Quantifiable outcome

• Reduced accidents through childhood safety education

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• National Association Elevator Safety Authorities (NAESA)coreStrategic or Co-development PartnerMultiple board members hold leadership positions in NAESA. Stephanie Coyne serves as Treasurer/Secretary of NAESA Canadian Region (since 2015), Vice Chairman (2019), and is on NAESA International Boards including Board of Directors, Board of Certification, and Secretary of the Executive Committee. Hugh Hunter has industry connections through elevator associations.
• Canadian Elevator Contractors Association (CECA)coreStrategic or Co-development PartnerSteve Husband served on CECA board from 1995 to 2004 and became Supplier Chair. Brandy Hancock previously worked for CECA's Private Residence Division since 2020. Mark Chiarelli is involved with industry labor relations through CECA connections.
• Technical Standards and Safety Authority (TSSA)majorStrategic or Co-development PartnerStephanie Coyne joined TSSA in 2005, training as a QEI Certified Elevating Device Inspector and expanding certifications to include amusement rides and NAARSO Level 1. TSSA provides regulatory oversight for elevating devices in Ontario.
• United States Foundation of EESF (EESF)majorStrategic or Co-development PartnerGord Pattison was recently appointed as Canadian Regent to the United States Foundation of EESF. This partnership connects the Canadian foundation with its US counterpart for shared safety mission.
• Alberta Elevating Devices And Amusement Rides Safety Association (AEDARSA)minorStrategic or Co-development PartnerGord Pattison joined AEDARSA in 2005 after 17 years as Director of Operations for the Calgary Olympic Development Association. His experience there and involvement with Safety Codes Council of Alberta informed his work with EESFC.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Safety Council (NSC): US-based non-profit advancing safety across workplaces, communities, and road use; a broad-incumbent thematic peer whose safety-education mission and donation-funded program model overlap with EESFC's approach.
• Technical Standards and Safety Authority (TSSA): Ontario regulatory body overseeing elevating devices; EESFC's board member Stephanie Coyne is a TSSA-trained QEI inspector, and TSSA's regulatory activity directly drives demand for the rider-safety education EESFC provides.
• Safe Kids Worldwide: Global non-profit network dedicated to preventing childhood injury; operates on a comparable donation-funded model delivering safety education to children, and is a thematic peer even though elevator/escalator safety is not its focus.
• Canadian Elevator Contractors Association (CECA): National trade association representing Canadian elevator contractors; EESFC board and staff have direct CECA ties, and its members are a primary downstream channel for distributing EESFC's safety materials to end-users.
• Red Cross (Canadian Red Cross): Major Canadian humanitarian and safety-education organization running school- and community-based safety programs; comparable as a donation-funded non-profit delivering structured safety curriculum to children and educators in Canada.
• National Association of Elevator Safety Authorities (NAESA International): Industry-wide authority body for elevator safety codes and inspector certification; multiple EESFC board members hold leadership roles, and it operates in the same regulatory and standards ecosystem that EESFC's curriculum supports.

Regional players

• Alberta Elevating Devices and Amusement Rides Safety Association (AEDARSA): Provincial safety authority in Alberta for elevators and amusement rides; EESFC Chairman Gord Pattison joined AEDARSA in 2005, making it a close regional partner in the same elevator safety ecosystem.

Direct peers

• Parachute Canada: Leading Canadian national charity focused on injury prevention and safety education across multiple topics; the closest Canadian peer by charitable structure, audience (children and educators), and educational-program delivery model.
• Lifesaving Society: Canadian charitable organization delivering safety-education programs (primarily drowning prevention) directly to schools and communities; mirrors EESFC's model of free, donation-funded curriculum distributed through educators.
• Elevator Escalator Safety Foundation (EESF, US): The US counterpart non-profit foundation running the original Safe-T-Riders program; EESFC's chairman now sits as Canadian Regent, making this the most directly comparable organization by mission, programs, and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eesfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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