LURESET LTD

What LURESET LTD does

LURESET LTD is a privately held UK-based direct-to-consumer e-commerce retailer specialising in lure fishing tackle for recreational predator anglers. Operating exclusively through its online storefront at lureset.com, the company serves UK anglers targeting freshwater predators (perch, pike, zander, trout) and sea bass using lure fishing methods, with specialist depth in Japanese Domestic Market (JDM) tackle. The catalogue aggregates over 80 international brands including Shimano, Daiwa, Abu Garcia, Gamakatsu, Sunline, Evergreen, Megabass, IMA Lures, Major Craft, and Deps, organised across reels, rods, hard and soft lures, sea fishing tackle, terminal tackle, luggage, clothing, accessories, and nets/tools. The assortment is supplemented by the LURESET own-brand merchandise line and curated product bundles (Rod & Reel Combos, Lure Bundles, Accessories Bundles).

The underlying technology is a standard e-commerce platform with integrated customer accounts, order management, and a rewards/loyalty system; no proprietary features, API/SDK offerings, mobile applications, or AI/ML components are evidenced in the source data. Distribution is direct-to-consumer and UK-only, with same-day dispatch on orders placed before 1PM Monday–Friday, free shipping over £40 (£2.99 below threshold), express shipping options, and a 60-day hassle-free return policy. Multiple payment options are supported (PayPal, Klarna, Apple Pay, Google Pay, Visa, Mastercard, Trustly, ClearPay), and marketing is conducted through organic channels including a content blog (LURESET Lure Fishing Blog), email newsletter, Facebook, and Instagram, alongside the Rewards Club loyalty programme.

The revenue model is one-time product sales at retail markup on third-party brands, plus own-brand merchandise. Pricing follows a two-tier structure: guest pricing provides 5% off bundle items, while the free Rewards Club membership offers 10% off plus cashback (1 point per £1 spent, redeemable at 20 points = £1 off, valid 365 days). No funding rounds, institutional investors, parent entities, M&A activity, leadership changes, or management team disclosures are present in the source data, and no patents, certifications, or partnerships are evidenced.

Name

LURESET LTD

Legal name

LURESET LTD

Website

https://lureset.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

LURESET LTD is a privately held UK-based direct-to-consumer e-commerce retailer specialising in lure fishing tackle, serving UK predator and sea bass anglers with 80+ international brands plus specialist JDM products through lureset.com.

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

akta.pro industry

PRIMARYCRAMALAJ

Lures, Flies & Terminal Tackle Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

SECONDARYCRAMABAL

Fishing & Tackle Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMALAL

Waders, Apparel & Footwear for Fishing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

Keywords

• Fishing tackle retail
• Lure fishing equipment
• Predator fishing gear
• JDM fishing tackle
• Online fishing store

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct product sales through e-commerce platform. Revenue generated from retail markup on fishing tackle, lures, rods, reels, accessories, and clothing. Offers bundle deals (Rod & Reel Combos, Lure Bundles, Accessories Bundles) that provide 5%+ savings to drive higher order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

LURESET LTD is a UK-based online retailer selling fishing tackle for predator and sea anglers through its lureset.com storefront. The catalogue spans reels, rods, lures, terminal tackle, JDM Japanese tackle, luggage, clothing, accessories, and nets/tools from 80+ brands, organised by species and technique. The company distinguishes itself with same-day dispatch, free UK shipping over £40, a 60-day return policy, and a free rewards club offering 10% off plus cashback to repeat customers.

Product overview

LURESET LTD operates a unified e-commerce platform for the UK lure fishing market, offering over 80 international fishing tackle brands alongside its own house brand. The core offering centres on reels, rods, and lures (both hard and soft varieties) for targeting freshwater predators (perch, pike, zander, trout) and sea bass. The portfolio is organised by species (Perch Lures, Pike Lures, Bass Lures, Trout Lures, Zander Lures) and technique (JDM Tackle, Sea Fishing, Terminal Tackle, LRF), complemented by support gear including luggage, clothing, accessories, and nets/tools. The business enhances value through bundle products (Rod & Reel Combos, Lure Bundles, Accessories Bundles) and a Rewards Club loyalty programme, all supported by same-day dispatch and free shipping over £40.

Differentiator

Problem solved

Functional benefit

Products and services

• Reels Baitcasting and spinning reels for predator fishing, featuring brands like Shimano, Daiwa, and Abu Garcia.
• Rods Baitcasting and spinning rods for lure fishing, including specialist models for perch, pike, bass, and trout.
• Lures Hard lures (jerkbaits, cranks, spinners) and soft lures for freshwater and saltwater fishing, targeting species including bass, perch, pike, zander, and trout.
• Sea Fishing Saltwater-specific lures including hard lures, soft lures, and luggage designed for sea bass, pollock, wrasse, and cod fishing.
• Terminal Tackle Hooks, jig heads, and weights for completing lure setups, featuring brands like Gamakatsu, VMC, and Decoy.
• Luggage Backpacks, shoulder bags, sling bags, waist bags, and rod protectors for transporting fishing gear.
• Clothing Waterproof fishing clothing including eyewear (polarised sunglasses), hats, and hoodies for anglers.
• Accessories Braid, fluorocarbon fishing lines, and tackle boxes from brands like Sunline, Varivas, and Seaguar.
• JDM Tackle Japanese Domestic Market fishing tackle featuring premium Japanese brands like Evergreen, Megabass, IMA Lures, Major Craft, and Deps, known for high sensitivity, refined action, and advanced materials.
• Nets/Tools Landing nets and fishing tools including unhooking mats, measuring mats, and release clips for safe fish handling.
• Rod & Reel Bundles Pre-configured rod and reel combinations offering savings, ideal for anglers starting out or seeking matched setups.
• Lure Bundles Curated lure packs providing value against individual pricing, selected for specific target species.
• Accessories Bundles Essential predator fishing gear bundles including net bundles and bag bundles with instant savings.
• LURESET Rewards Club Loyalty programme earning 1 point per £1 spent, with 20 points redeemable for £1 off. Points valid for 365 days with no earning or redemption limits.
• LURESET Brand Products House brand merchandise including waist shoulder bags and other accessories bearing the LURESET branding.

Quantifiable outcome

• Free shipping threshold of £40
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61557528226247
• Instagraminstagram.com/lureset_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LURESET LTD