BICOCCA PROPERTY GROUP LTD

What BICOCCA PROPERTY GROUP LTD does

Bicocca Property Group Ltd, trading as Bicocca Stays, is a private Aberdeen-based serviced accommodation operator managing a portfolio of five named properties: Exquisite Living, Exquisite Living 2, Boutique West-End Living, Sleek City Living, and Vibrant City Centre Living. The company operates short-stay serviced apartments and offers contract-based property management services, targeting five customer segments — corporate, contractors, relocation, insurance, and tourist guests — with a mix of leisure and business traveller demand in the Aberdeen market.

The booking infrastructure runs on the BookedDirectly direct-booking platform, with Airbnb listed as a secondary distribution channel to capture additional demand. Marketing and guest acquisition are conducted through Facebook, Instagram, email/newsletter outreach, and the company's own website via SEO. Select properties support pet-friendly stays, indicating a deliberate broadening of the addressable guest profile beyond standard short-stay travellers. There is no disclosed AI, dynamic pricing, or revenue management tooling in operation.

The business model combines nightly short-stay bookings (where Bicocca appears to be both operator and, in some cases, the underlying property owner) with a contract-based property management offering for owner-clients. Revenue mechanics are not disclosed; no management team, headcount, funding history, or financial figures are public. The company is small in scale, single-geography, and is run as a private limited company without disclosed external investors, partnerships, M&A, or regulatory milestones.

Name

BICOCCA PROPERTY GROUP LTD

Legal name

Bicocca Property Group Ltd

Website

https://bicoccastays.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Bicocca Property Group Ltd (Bicocca Stays) is an Aberdeen-based serviced accommodation operator managing five short-stay apartments for corporate, contractor, relocation, insurance, and tourist guests, with direct and Airbnb distribution channels.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Accommodation (721), Consumer Goods Rental (5322)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Single-Family Corporate Rentals (Furnished Homes) (THAMAHAH)

akta.pro secondary industries

Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC), Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)

Keywords

• Serviced apartments
• Short-term accommodation
• Corporate housing
• Contractor stays
• Relocation housing

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Short-term Serviced Apartment Rentals: Nightly rental of fully furnished serviced apartments and homes in Aberdeen. Properties include Exquisite Living (2-bed), Exquisite Living 2, Boutique West-End Living (3-bed house), Sleek City Living (ground floor), and Vibrant City Centre Living (1-bed). Revenue generated through direct bookings and Airbnb listings with 'book direct' discount incentives.

Distribution channels3 records

Marketing channels5 records

Core offering

Bicocca Property Group Ltd operates the Bicocca Stays brand, providing fully furnished, interior-designed serviced apartments and houses for short-term and long-term stays in Aberdeen, UK. The portfolio of five properties serves corporate professionals, oil and gas contractors, relocating individuals, insurance-displaced tenants, and leisure travelers, with stays ranging from two nights to several months and bookings supported by contactless self check-in and a direct booking platform.

Product overview

Bicocca Stays is a premium serviced accommodation provider offering a portfolio of five distinct properties in Aberdeen. The portfolio includes Exquisite Living and Exquisite Living | 2 (prime central 2-bedroom apartments that can be combined to accommodate up to 8 guests), Boutique West-End Living (a 3-bedroom house with garden and pet-friendly amenities), Sleek City Living (ground floor apartment), and Vibrant City Centre Living (a top-floor 1-bedroom unit). Properties feature interior-designed furnishings, free high-speed Wi-Fi, smart TVs, and fully equipped kitchens. Stays range from two nights to several months, serving corporate professionals, contractors, relocations, insurance housing, and tourists.

Differentiator

Problem solved

Functional benefit

Products and services

• Exquisite Living Premium 2-bedroom, 2-bathroom serviced apartment in Aberdeen's prime central location with secure underground parking, lift access, and balcony, accommodating up to 4 guests. Can be combined with Exquisite Living | 2 to sleep up to 8.
• Exquisite Living | 2 2-bedroom, 2-bathroom serviced apartment in Aberdeen's prime central location with secure underground parking, lift access, and balcony, accommodating up to 4 guests. Can be combined with Exquisite Living to sleep up to 8.
• Boutique West-End Living Stylish 3-bedroom, 1-bathroom house in the desirable Aberdeen West End featuring rear garden, free on-street parking permit, separate dining room/workspace, and pet-friendly policy (£30/pet). Accommodates 4-5 guests.
• Sleek City Living Ground floor apartment located in the same building as Exquisite Living 1 & 2 in Aberdeen's prime central location, offering 2 bedrooms, 2 bathrooms, secure underground parking, lift access, and pet-friendly policy (£30/pet).
• Vibrant City Centre Living Compact 1-bedroom, 1-bathroom top floor (3rd floor) apartment in a vibrant central Aberdeen location, 3 minutes walk to train/bus station and Union Square, with open plan living space, king size bed, and pet-friendly policy (£30/pet).

Quantifiable outcome

• Save up to 25% when booking direct vs other channels

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Roomzzz Aparthotels: UK aparthotel operator providing serviced apartments with kitchens, workspaces, and flexible stay durations for business and leisure guests. Closely comparable to Bicocca in product (furnished apartments, contactless tech, design-forward interiors) and customer mix (corporate + leisure), though operating in larger UK cities.
• Staycity Aparthotels: Aparthotel brand offering serviced studio and apartment accommodation for short and extended stays across the UK and Europe. Targets the same corporate/contractor/relocation segment as Bicocca with kitchen-equipped units and contactless check-in, but at much larger scale including purpose-built properties.
• SACO (The Serviced Apartment Company): UK-focused serviced apartment operator offering fully furnished apartments for short- and long-term stays to corporate, relocation, and leisure guests. Operates a similar business model (furnished apartments, flexible durations, direct and OTA distribution) to Bicocca but at significantly greater scale across multiple UK cities.
• Native (by Native Places): Design-led serviced apartment operator with properties across UK cities offering short and extended stays. Highly comparable to Bicocca's interior-designed, design-forward positioning, with similar tech-enabled contactless guest experience and corporate/leisure dual demand.

Regional players

• Cairn Hotel Group: Scottish hotel operator with multiple properties in Aberdeen and other Scottish cities, including branded and serviced accommodation. Comparable as a regional accommodation provider competing for the same Aberdeen corporate/contractor demand that Bicocca targets.
• Edinburgh Serviced Apartments: Scotland-focused serviced apartment operator offering furnished short- and long-term accommodation in Edinburgh and surrounding areas. Comparable business model to Bicocca but in a different Scottish city, illustrating the same regional niche Bicocca could expand into.

Broad incumbents

• Premier Inn: UK's largest budget hotel chain with a strong Aberdeen presence serving the same corporate/contractor demand as Bicocca. Competes on price and brand recognition rather than apartment-style space, but for shorter stays often substitutes for serviced apartments in the same buyer journey.
• Airbnb: Global short-term rental marketplace where Bicocca lists as a secondary distribution channel. Not a direct serviced-apartment operator, but the dominant platform competitor shaping pricing, visibility, and guest expectations in Bicocca's market.
• Travelodge: Major UK budget hotel brand with multiple Aberdeen locations. Competes with Bicocca for the same contractor and short-stay business travelers, particularly on shorter-duration stays where apartment product differentiation is less important.

Emerging players

• Sykes Holiday Cottages: UK-focused holiday rental agency with a growing portfolio of serviced-style cottages and apartments, including Scottish properties. Comparable in offering flexible short-stay furnished accommodation via a managed-booking model, with growing overlap into corporate/extended-stay segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61556832133312
• Instagraminstagram.com/bicoccastays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BICOCCA PROPERTY GROUP LTD