GRANTED GIVING LIMITED

What GRANTED GIVING LIMITED does

Granted Giving Limited is a UK-based private limited company (company number 16803388) founded in 2025 and headquartered in Chadwell Heath, Essex. It operates an AI-powered SaaS platform that helps UK charities and fundraising consultants identify relevant grants from a database of 20,000+ UK funders. The product applies eligibility matching, relevancy ranking, and real-time funder criteria change notifications to compress the grant research workflow that has historically been manual and labour-intensive.

The underlying technology is described as a custom-built AI platform rather than a wrapper around third-party large language models, combining knowledge retrieval, a recommendation engine, and natural language processing with design choices intended to prevent hallucinations. Product surface features include eligibility matching, ongoing monitoring of funder criteria changes, white-label PDF outputs for consultants, and CRM integrations in development. The platform was launched in 2026.

The business model is tiered subscription SaaS with annual pricing for charities ranging from £180 to £2,100 per year, monthly pricing for fundraising consultants from £49 to £112, and bespoke enterprise pricing for membership bodies. The company employs 3–5 staff across three co-founders — Konna Beeson (CEO), Robert Fall (CTO), and Lucy Watson (UX/Design Lead) — and is bootstrapped with no external venture capital funding disclosed. Go-to-market combines product-led growth, sales-led outreach to larger NGOs and membership bodies, and content marketing via free research reports, with the company operating a waiting list model at launch.

Name

GRANTED GIVING LIMITED

Legal name

Granted Giving Ltd

Website

http://www.grantedgiving.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Granted Giving Limited is a UK-based SaaS platform using proprietary AI to help UK charities and fundraising consultants discover grants from 20,000+ funders through eligibility matching and real-time criteria monitoring.

Ownership category

akta.pro rank

Product category

Grant Research Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Grant research software
• Trust fundraising tools
• Nonprofit technology
• Eligibility matching
• Funder discovery

Headquarters

HQ city

Chadwell Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Memberships: Tiered annual subscription model for charities based on income level. All tiers receive full platform access and any new features/ upgrades for free during membership period.
2. Consultant/Freelancer Subscriptions: Monthly or annual subscriptions for individual consultants and freelancers with 1-5 clients per month. Includes white-label export capability and first access to insights reports.
3. Enterprise/Bespoke Packages: Custom pricing for large charities (£10m+ income), multi-team agencies (up to 10 clients/month), and CVS/membership bodies. Tailored to specific usage requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Granted Selling operates an AI-powered SaaS platform that eligibility-matches UK charities and fundraising consultants to over 20,000 grant-makers, providing real-time data on funder criteria, relevancy-ranked prospect pipelines, and 24/7 monitoring alerts. The platform automates the manual trust fundraising research process that consumes approximately 50 days per fundraiser per year, replacing it with daily updated prospect intelligence derived from funder websites and Charity Commission data.

Product overview

Granted Giving offers a single unified SaaS platform — the Granted Giving Platform — which provides AI-powered eligibility matching and relevancy ranking of 20,000+ UK grant-makers for charities of all sizes. The platform is complemented by a library of free Insight & Benchmarking Reports covering trust funding data, sector analysis, and benchmarking studies. Pricing is tiered by charity income (£180–£2,100/year) with separate tiers for freelance consultants and membership bodies, all providing full access to the core platform with no add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Granted Giving Platform An AI-powered trust fundraising research SaaS platform that eligibility-matches charities to 20,000+ UK funders with real-time information, ranked pipelines, and 24/7 updates. Built by fundraising experts to save time and increase grant success rates.
• Insight & Benchmarking Reports Free research reports analysing the UK trust funding landscape, including the annual UK Trust Funding Landscape report covering 20,591 grant-makers, new vs closed funders analysis, trustee board size studies, and sector-specific reports.

Quantifiable outcome

• Saves 50 days per year in research time (1 day per week)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Gifted PhilanthropycoreStrategic or Co-development PartnerAmy Stevens, CEO of Gifted Philanthropy (one of UK's most experienced fundraising consultancies) serves as advisor. Gifted Philanthropy is one of the most experienced consultancies specialising in capital campaigns and philanthropic strategy. Konna Beeson is also a Director and Fundraising Consultant with Gifted Philanthropy.
• No Stone Unturned FundraisingcoreStrategic or Co-development PartnerLucy Stone, Director of No Stone Unturned Fundraising and highly experienced trusts fundraiser, serves as advisor. Has helped organisations raise £13.9 million with active bid writing alone.
• Alex Evans AssociatescoreStrategic or Co-development PartnerAlex Evans, PhD provides strategic consultancy, capacity development, income generation advice, and independent research as advisor to Granted Giving.
• Donr & Give CirclecoreStrategic or Co-development PartnerBrad French, Head of Innovation at Donr (fundraising platform with 6,500 members) and Give Circle (Britain's biggest lottery for animal welfare charities) serves as advisor.
• LarkOwlcoreStrategic or Co-development PartnerCaroline Danks, Founder of LarkOwl with 20+ years in trusts and major gifts, authors UK's top trusts benchmarking report and The Nest Egg newsletter for 3,500+ fundraisers. Serves as advisor.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Donr: UK fundraising platform with 6,500 charity members, providing online giving tools and donations processing for UK charities. Comparable as a UK-focused charity fundraising technology provider serving similar customer segments.
• Instrumentl: US-based grant research and matching platform for nonprofits, providing automated prospecting, funder research, and tracking tools. Closest direct competitor in grant matching technology, though currently focused on the US market.
• Beacon CRM: UK fundraising CRM platform purpose-built for charities, providing donor management, gift processing, and supporter engagement. Comparable as a UK charity-specific software platform serving trusts and fundraising teams.
• CharityLog: UK charity management software providing case management, client records, and operational tools for voluntary sector organisations. Comparable as a UK-focused software platform serving the charity sector.
• Aurion (formerly ThankQ): UK-based donor management and CRM software for charities and not-for-profit organisations. Comparable as established UK charity fundraising software serving similar customer base of trusts and fundraisers.
• Foundant GrantHub: Grant tracking and management software for nonprofits and grantmakers, including opportunity research and application management. Comparable as a grant research and tracking platform serving nonprofit fundraisers.

Broad incumbents

• Salesforce Nonprofit Cloud: Enterprise CRM platform with dedicated nonprofit/charity edition offering fundraising, program management, and marketing automation. Comparable as broad incumbent offering overlapping capabilities for UK charities.
• Microsoft Cloud for Nonprofit: Microsoft's suite of cloud solutions tailored for nonprofit organisations, including fundraising and engagement tools integrated with Dynamics 365. Comparable as broad incumbent with significant resources to compete in charity tech.
• Givebutter: Online fundraising and donor management platform popular with nonprofits in the US and expanding internationally. Comparable as a fundraising technology platform serving nonprofit organisations across multiple channels.
• Candid (Foundation Directory): US-based nonprofit information aggregator providing Foundation Directory and grants research tools for nonprofits and grantmakers. Comparable as a grant research data provider with significant scale and data assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/granted-giving

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRANTED GIVING LIMITED