Raymond James Investment Counsel Ltd.

What Raymond James Investment Counsel Ltd. does

Raymond James Investment Counsel Ltd. is a Canadian discretionary portfolio management firm headquartered in Toronto at 200 King St W, Suite 1902, with offices in Vancouver and operating presence in Toronto, Ottawa, Montreal, and Hanover. The firm is a wholly owned subsidiary of Raymond James Ltd., having joined the Raymond James umbrella in September 2016 from its predecessor entity MacDougall, MacDougall & MacTier, which traces its origins to 1840. It operates a multi-strategy investment platform providing independent discretionary portfolio management services free of product conflict, supported by 15 portfolio managers and associate portfolio managers with designations including CFA, CPA, MBA, CIM, and FCSI.

The firm's core product is fully discretionary portfolio management, offering custom-tailored investment solutions across sustainable and responsible investing, alternative asset classes, and hedging strategies. A digital client portal, Online Account Access, provides consolidated reporting, statements, tax slip review, and secure document sharing. The firm is registered as a portfolio manager and investment fund manager with securities regulators in eight Canadian provinces (Alberta, British Columbia, Manitoba, New Brunswick, Nova Scotia, Ontario, Quebec, and Saskatchewan), with the British Columbia Securities Commission as primary regulator.

Raymond James Investment Counsel generates revenue exclusively through AUM-based portfolio management fees on a recurring subscription basis, with fee percentages declining as portfolio size grows. Fees are transparent, commission-free, and fully disclosed on client statements. The firm serves high-net-worth individuals and families (primary), institutional investors including pension funds, endowments, and foundations (primary), and corporate clients (secondary). Client acquisition is relationship-driven, with portfolio managers building multi-generational relationships supported by investment policy statements and direct advisor access.

Name

Raymond James Investment Counsel Ltd.

Legal name

Raymond James Investment Counsel Ltd.

Website

https://raymondjamesinvestmentcounsel.ca

Company type

Private

Founded year

1840

Operating status

Operating

Short description

Raymond James Investment Counsel Ltd. is a Canadian discretionary portfolio management firm serving high-net-worth individuals, families, and institutional investors (pensions, endowments, foundations) across eight provinces. It operates a multi-strategy AUM-based fee platform as a wholly owned subsidiary of Raymond James Ltd.

Ownership category

akta.pro rank

Product category

Discretionary Portfolio Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

akta.pro secondary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

Keywords

• Discretionary portfolio management
• Wealth management services
• Investment advisory
• Asset management
• Private wealth management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Portfolio Management Fees: Portfolio managers charge a percentage of assets under management (AUM). This fee structure is transparent and generally decreases as a percentage as portfolio assets grow. Fees are fully disclosed on client statements and are not based on transaction volume or commissions.
2. Discretionary Management Fees: Clients pay fees based on AUM for ongoing discretionary investment management services. Portfolio managers provide continuous management of investments based on client objectives and risk tolerance outlined in investment policy statements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Raymond James Investment Counsel operates a multi-strategy investment platform that provides discretionary portfolio management through independent portfolio managers. It offers custom-tailored investment solutions across multiple strategies for high-net-worth individuals, families, institutional investors, pension funds, and foundations, supported by an Online Account Access digital portal for portfolio reporting, consolidated account views, and tax documentation.

Product overview

Raymond James Investment Counsel operates a multi-strategy investment platform that provides access to independent discretionary portfolio managers. The core offering is discretionary portfolio management with custom-tailored investment solutions for high-net-worth individuals, families, institutional investors, corporate clients, pension funds, endowments, and foundations. Services range from sustainable and responsible investing to alternative asset classes and hedging strategies. The platform is supported by Online Account Access, a digital client portal for viewing portfolios and accessing statements and tax documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Discretionary Portfolio Management Fully discretionary investment management services provided by independent portfolio managers, offering custom-tailored investment solutions across multiple strategies for high-net-worth individuals, institutional investors, pension funds, and foundations.
• Online Account Access Client web portal enabling access to view portfolio holdings, consolidated account views, downloadable statements, tax slip review, and secure sharing with accountants or trusted advisors.

Quantifiable outcome

• Fees generally decrease as percentage of portfolio as assets grow
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Raymond James Ltd.coreStrategic or Co-development Partner · 1 September 2016In September 2016, MacDougall, MacDougall & MacTier and MacDougall Investment Counsel joined Raymond James to become Raymond James Investment Counsel. As a wholly owned subsidiary of Raymond James Ltd., the firm provides access to world-class resources while maintaining independence in investment decision-making. Raymond James Investment Counsel delivers custom-tailored investments to individual and institutional clients, pension funds, and foundations.
• British Columbia Securities CommissioncoreOthersAs a wholly owned subsidiary of Raymond James Ltd., Raymond James Investment Counsel is primarily regulated and governed by the British Columbia Securities Commission. The firm is also registered with and subject to oversight by securities commissions of Quebec, New Brunswick, Nova Scotia, Ontario, Manitoba, Alberta, Saskatchewan and British Columbia.
• Chartered Financial Analyst InstitutecoreOthersThe firm and portfolio managers adhere to the CFA Institute's code of ethics and standards of professional conduct and advisor code of ethics. All employees are held to high standards of competency, reporting, professionalism, judgment, recordkeeping and ethical behaviour.
• Portfolio Managers Association of CanadaminorOthersThe firm references PMAC resources and industry standards. The Portfolio Managers Association of Canada added 42 new members in the 18 months to December 2019, showing growth in the independent portfolio management sector.
• Raymond James Canada FoundationminorOthersMany employees and advisor teams at Raymond James Investment Counsel and Raymond James Ltd. are actively committed to supporting and bettering communities through the Raymond James Canada Foundation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mawer Investment Management: Independent Canadian investment management firm offering discretionary portfolio management for individual, institutional, and family-office clients — comparable independent, fee-only, multi-strategy positioning with strong Canadian brand recognition.
• Leith Wheeler Investment Counsel: Independent Canadian investment counsel firm providing discretionary portfolio management to high-net-worth individuals, families, foundations, and institutions — directly comparable operating model, fee structure, and client base.
• Fidelity Investments Canada: Fidelity's Canadian institutional and private wealth business offers discretionary portfolio management services to Canadian HNW investors and institutions with multi-strategy capabilities — comparable product offering with global investment research infrastructure.
• Richardson Wealth Limited: Canadian wealth management firm offering discretionary portfolio management services to HNW individuals, families, and institutions through a network of independent advisors — comparable platform structure, client base, and Canadian market focus.
• CI Private Wealth (CI Financial): CI Financial's Private Wealth division operates an independent portfolio manager and advisor affiliation platform across Canada, with discretionary portfolio management for HNW clients — directly comparable to Raymond James Investment Counsel's multi-strategy independent PM platform.
• Jarislowsky Fraser: Canadian-based independent investment manager (now part of Scotiabank) providing discretionary portfolio management primarily to institutional clients, pensions, endowments, and HNW families — directly comparable institutional discretionary mandate focus and Canadian pedigree.
• RBC Phillips, Hager & North Investment Counsel: RBC's discretionary portfolio management subsidiary serving Canadian HNW and institutional clients with custom-tailored investment mandates — equivalent product, fiduciary positioning, and pan-Canadian regulatory footprint.
• iA Private Wealth (Industrial Alliance): Subsidiary of iA Financial Group operating an independent advisor/portfolio manager affiliation platform in Canada serving HNW clients — analogous operating model to Raymond James Investment Counsel with similar regulatory positioning and multi-province footprint.
• TD Private Investment Counsel: TD Wealth's discretionary investment management service offering personalized portfolio management to Canadian HNW clients — directly comparable advisory service and client segment, though backed by larger parent bank infrastructure.
• BMO Private Investment Counsel (BMO Nesbitt Burns): Discretionary portfolio management arm of BMO Wealth Management serving Canadian HNW individuals, families, and institutions with custom-tailored investment solutions — directly comparable product offering and target client segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RaymondJamesCDN
• LinkedInlinkedin.com/company/raymond-james-investment-counsel-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raymond James Investment Counsel Ltd.