What MARVAL GROUP LIMITED does

Marval Software Limited, operating under the Marval Group Limited umbrella, is a UK-headquartered enterprise software company that delivers Marval Service Management (MSM), an ITIL-aligned IT Service Management (ITSM) and Enterprise Service Management (ESM) platform used by 100,000+ users across healthcare, education, government, and finance/legal sectors in seven countries. The platform supports 16 ITIL processes with cloud-native architecture, 99.99% uptime, no-code drag-and-drop configuration, and cloud or on-premise deployment, and is anchored by a Sovereignty-First architecture that guarantees data residency under client jurisdiction. The product portfolio extends beyond core ITSM into Marval AI (autonomous agents, generative AI for knowledge retrieval, natural language classification, process automation), Marval 36 (drag-and-drop service orchestration), Marval Nexus iPaaS (enterprise integration), the Marval Integration Platform with 12+ native connectors (Microsoft Teams, SharePoint, Azure DevOps, Slack, Jira, Twilio, OpenAI), Marval Projects (project management), and Vendor Migration services for organisations leaving legacy ITSM platforms.

The company monetises primarily through multi-year subscription licensing of the MSM platform, supplemented by professional services (consultancy, implementation, training, migrations) that grew 104% in 2025, and is transitioning toward outcome-based pricing that aligns cost with customer efficiency. Go-to-market combines direct enterprise field sales with a channel partner programme of distributors, resellers, integrators, and consultancies, supported by industry event presence (itSMF Australia Gold Partner, SITS 2025 sponsor, Sweden customer events). Founded in 1989, with documented ITIL co-authorship, the company operates offices in the UK, Australia, Netherlands, Sweden, South Africa, Canada, and Lithuania under CEO Craig Ive, and remains privately held with no disclosed institutional investors or parent company. Customer evidence includes NHS Shrewsbury and Telford, Karolinska, HM Land Registry, Swedish Courts, University of the Arts London, Angus Council, Leicestershire City Council, Burges Salmon, Weetabix, and Ward Hadaway, with documented outcomes such as a 30% reduction in Service Desk calls at NHS Shrewsbury and Telford and self-service portal adoption reaching 73% of requests at Angus Council.

Name

MARVAL GROUP LIMITED

Legal name

Marval Software Limited

Website

http://www.marval.global

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Marval Software Limited delivers an ITIL-aligned IT Service Management and Enterprise Service Management platform, serving 100,000+ users across healthcare, education, government, and finance/legal sectors in seven countries via cloud and on-premise deployment.

Ownership category

akta.pro rank

Product category

IT Service Management (ITSM) Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

akta.pro secondary industries

Enterprise Service Management (ESM) Platforms (HDAEALAB), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI)

Keywords

• IT service management
• Enterprise service management
• ITIL process automation
• Service management platform
• ITSM migration services

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Subscription-based licensing model for Marval MSM platform. Customers subscribe to access the service management suite with multi-year contract options. Modern licensing has shifted away from legacy perpetual models toward subscriptions.
2. Professional Services: Consultancy and implementation services including service improvement projects, MSM upgrades, health checks, training courses, migrations, and internal projects. 104% surge in professional services revenue in 2025.
3. Outcome-Based Pricing: Pricing model that rewards outcomes and adoption rather than headcount. When organisations become more efficient, they save money. Positions Marval against traditional per-seat SaaS pricing challenged by agentic AI.
4. iPaaS Services: Integration Platform as a Service delivering enterprise-grade integration capabilities. Predictable cost structure without per-connection or consumption surprises.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marval sells the Marval Service Management (MSM) platform, a cloud-native ITSM and Enterprise Service Management (ESM) suite supporting 16 ITIL-aligned processes, available via cloud or on-premise deployment. The company also delivers related modules (Marval AI, Marval 36, Marval Nexus iPaaS, Marval Integration Platform, Marval Projects) and provides professional services for implementation, migration from legacy ITSM vendors, training, and consultancy.

Product overview

Marval delivers a unified service management platform centred on Marval Service Management (MSM), a comprehensive ITSM and ESM solution supporting 16 ITIL processes with cloud-native architecture and 99.99% uptime. The portfolio extends through specialised modules: Marval AI (autonomous agents and generative AI), Marval Integration Platform (native connectors for Teams, Slack, SharePoint, Azure DevOps, Jira, Twilio), Marval Nexus iPaaS (enterprise integration-as-a-service), Marval Projects (integrated project management), Marval 36 (simplified drag-and-drop workflows), and Vendor Migration services. The platform is available via cloud or on-premise deployment and emphasises data sovereignty, outcome-based pricing, and rapid deployment measured in weeks rather than years.

Differentiator

Problem solved

Functional benefit

Brands

• Marval Service Management (MSM): Comprehensive ITSM and ESM solution supporting 16 ITIL-aligned processes for incident management, service requests, assets, and changes.
• Marval Nexus iPaaS
• Marval AI
• Marval 36
• Marval Integrations Platform
• Marval Projects

Products and services

• Marval Service Management (MSM) A comprehensive ITSM and ESM platform designed to standardise service delivery, improve operational efficiency, and support 16 ITIL processes including incidents, requests, assets, and changes. Cloud-native with 99.99% uptime, available via cloud or on-premise deployment.
• Enterprise Service Management (ESM) Extends proven IT service management principles such as automated workflows and unified request portals to business functions like HR, Facilities, and Finance, breaking down departmental silos.
• Marval AI Sovereign AI layer integrated into the MSM platform offering autonomous agents, generative AI for knowledge management, natural language classification, and process automation, deployed in weeks with measurable ROI.
• Marval Integration Platform Enterprise-grade integration hub providing native pre-built connectors for tools like Teams, Slack, SharePoint, Azure DevOps, Jira, and Twilio, with zero-code deployment and multi-environment support.
• Marval Nexus iPaaS Integration Platform as a Service that transforms the Marval platform into an intelligent command centre, connecting diverse data sources and automating service workflows with enterprise-grade scale and predictable cost.
• Marval Projects Fully integrated project management and collaboration platform combining Agile/Waterfall methodologies, Gantt charts, Kanban boards, time tracking, and budget management with deep service management integration.
• Marval 36 Revolutionary service orchestration engine focused on simplicity and speed that allows users to create workflows in minutes and deliver value in hours using a templated, drag-and-drop interface, democratising service management.
• Vendor Migration Services Migration services for organisations moving from legacy service management platforms like ServiceNow to Marval, focusing on data sovereignty, transparent pricing, and operational continuity.

Quantifiable outcome

• First Line Resolution Rates increased from 45% to 75%
• +9 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• itSMF AustraliacoreStrategic or Co-development Partner · 1 January 2025Gold Partner at itSMF Australia 2025, the southern hemisphere's largest independent Service Management event. Engaged in dynamic community discussions shaping future of ITSM.
• MicrosoftcoreTechnology or IntegrationDeep integration partnership including Microsoft Azure deployment, Teams Chatbot, Azure Entra, Azure DevOps, and SharePoint integration. Angus Council implementation on Microsoft Azure.
• Microsoft TeamscoreTechnology or IntegrationTwo-way integration enabling requests to be logged directly within Teams without switching platforms. Virtual Agent chatbot for service desk.
• SITScoreStrategic or Co-development PartnerSponsor and exhibitor at SITS 2025 event supporting UK IT service management community.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: Global leader in ITSM/ESM and digital workflow platforms. ServiceNow is the dominant incumbent Marval is positioning to displace in regulated enterprises, offering a much broader platform across IT, HR, customer service, and now AI agents.
• BMC Helix (BMC Software): Long-standing ITSM and ITOM incumbent with BMC Helix ITSM and Helix ITSM. Targets large enterprises with multi-cloud deployment and strong presence in regulated industries — directly comparable to Marval's installed base of NHS, government, and finance customers.

Direct peers

• Ivanti: Direct ITSM/ITAM and endpoint-security peer. Ivanti (which absorbed Cherwell) competes in the same mid-to-upper ITSM segment with subscription licensing and similar focus on IT operations and asset management.
• Atlassian (Jira Service Management): Jira Service Management is a direct ITSM competitor popular with technical teams and growing into enterprise. Overlaps with Marval in incident, request, change, and asset management, with strong DevOps/Jira integration that mirrors Marval's iPaaS play.
• Freshworks (Freshservice): Freshservice is a SaaS ITSM/ESM platform targeting mid-market and enterprise. Competes with Marval on ease of deployment, no-code configuration, and IT service desk automation with similar ITIL process coverage.
• ManageEngine (Zoho): ManageEngine ServiceDesk Plus is an established ITSM platform offering on-premise and cloud deployment with strong appeal in regulated and cost-sensitive markets. Closely comparable to Marval on deployment flexibility and ITIL process coverage.
• TOPdesk: European-headquartered ITSM/ESM vendor with strong presence in education, government, and healthcare across the UK, Benelux, and Nordics. Highly comparable to Marval on geography, verticals, and mid-market enterprise focus.
• EasyVista: France-based ITSM/ESM platform with no-code workflow builder and self-service portal. Competes with Marval in European enterprise and public sector markets with similar emphasis on rapid deployment and ITIL alignment.
• SysAid: ITSM vendor offering cloud and on-premise deployment with AI features. Targets mid-market enterprises and overlaps with Marval in service desk automation, asset management, and ITIL process support.

Emerging players

• Moveworks: AI-native employee service platform (agentic AI for IT, HR, and finance support). Competes with Marval AI in the conversational/agentic AI layer of service management and represents the emerging AI-first approach to ITSM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6Lxp2I_cXuS5hFRMELfKCg
• LinkedInlinkedin.com/company/marval-group-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARVAL GROUP LIMITED