Eesti Taimekasvatus
Eesti Taimekasvatus is an Estonian forest nursery and reforestation services company (founded 2015) producing certified pine, spruce, birch, and black alder seedlings at a 4.2 million-tree annual capacity, serving private forest owners, forestry firms, and corporate CSR partners across Estonia and the Baltic region.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eesti Taimekasvatus does
Eesti Metsameistri Taimekasvatus OÜ (operating as Eesti Taimekasvatus) is an Estonian forest-tree nursery and reforestation services company founded in 2015 as a subsidiary of Eesti Metsameister OÜ and a member of the Skovest Network. The company operates a single plant nursery in Suure-Rakke village, Elva municipality (Tartu county), with annual production capacity of 4.2 million young trees, producing bare-root and potted seedlings of pine (1- and 2-year), spruce (2- and 5-year), birch (1-year, including Latvian-origin certified stock), and black alder. Seedling cultivation relies on modern horticultural infrastructure — climate-controlled greenhouses, irrigation systems, Egedal Transplanter planting machines, and seed drilling lines — partially funded through the LEADER programme under MAK 2014-2020. The company is registered in the Estonian economic activity register (nr KUL000087) and national plant health register (nr TTR4732) with authorization to issue plant passports for forest reproductive material.
The company sells seedlings through a tiered volume-based pricing model (€0.18–€0.36 per seedling) via its own Wix-based e-commerce storefront and direct sales channels, with a minimum order of 50 seedlings and bulk discounts at 200k+ units. It extends this product offering with professional reforestation services: soil preparation/mineralisation, mechanical planting, and 3–5 year cultural maintenance, all combinable into a "complete package" (kompleksteenus). Customer segments include private Estonian forest owners (primary), Estonian companies seeking CSR-aligned planting partnerships via the "Istik Eesti Mulda" corporate program, and professional forestry companies including the state RMK organization. Operations span 13 Estonian counties domestically, and 45% of autumn 2024 production was exported primarily to the Baltic region (Latvia and Lithuania). In autumn 2024, the company planted 547,000 seedlings (a 40% year-over-year increase) and completed full-service work on 81 hectares and maintenance on 130 hectares; spring 2024 work reached approximately 180 hectares with nearly 1 million young trees.
The business model is sales-led and service-oriented, with a small specialist sales force (Merli Lehis, Kristjan Laas, Joel Lobjakas, Veli Saupõld) providing free consultations, species-selection guidance, and subsidy application assistance. Distribution combines bottom-of-funnel e-commerce, mid-funnel direct expert consultation, and nursery pickup at Suure-Rakke. The Istik Eesti Mulda initiative differentiates the offering by embedding reforestation into B2B partner products, with downstream 5-year maintenance obligations assumed by partner forestry companies under contract. Revenue is not publicly disclosed, but volume and capacity signals place the company at modest scale, dependent on Estonian and Baltic forest renewal demand cycles.
Eesti Taimekasvatus firmographics
Firmographics- Name
- Eesti Taimekasvatus
- Legal name
- Eesti Metsameistri Taimekasvatus OÜ
- Website
- https://eestitaimekasvatus.ee
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eesti Taimekasvatus is an Estonian forest nursery and reforestation services company (founded 2015) producing certified pine, spruce, birch, and black alder seedlings at a 4.2 million-tree annual capacity, serving private forest owners, forestry firms, and corporate CSR partners across Estonia and the Baltic region.
- Ownership category
- akta.pro rank
Eesti Taimekasvatus industry classification
Industry- Product category
- Forest Tree Nursery & Reforestation Services
- NAICS
- Forest Nurseries and Gathering of Forest Products (113210), Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forest Nurseries, Seed Orchards & Genetic Improvement (AFAMAAAD)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)
Keywords
Eesti Taimekasvatus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Seedling Sales: Sale of forest seedlings (pine, spruce, birch, black alder) in both bare-root and potted formats. Volume-based tiered pricing with minimum order of 50 seedlings. Prices range from 0.18 EUR to 0.36 EUR per seedling depending on species, age, format, and order quantity. Includes plant passport certification.
- Planting Services: Complete planting service including soil preparation (mineralisation), seedling planting, and follow-up maintenance. Provided as part of comprehensive service packages or standalone. In autumn 2024, 81 hectares were served with full-service planting.
- Full Solution Package: Complete reforestation solution combining soil preparation, domestic seedlings, and planting service in a single package. Customers receive a comprehensive renewal plan tailored to their property specifics and all necessary work is executed by the company.
- Corporate Partnership Program: Istik Eesti Mulda program where companies partner to embed tree planting with their products/services. The company provides seedlings and planting services while coordinating with partner forestry companies for long-term maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based seedling pricing |
| Unit Pricing | Pay-as-you-go | Volume-based pricing by quantity |
| Unit Pricing | Pay-as-you-go | Spruce 2y bare-root pricing |
| Unit Pricing | Pay-as-you-go | Spruce 2y potted pricing |
| Unit Pricing | Pay-as-you-go | Pine 1y potted pricing |
| Unit Pricing | Pay-as-you-go | Birch bare-root pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eesti Taimekasvatus product offering
Product offeringCore offering
Eesti Metsameistri Taimekasvatus OÜ cultivates and sells domestic-origin forest tree seedlings (pine, spruce, birch, black alder) in bare-root and potted formats at a nursery in Suure-Rakke, Elva municipality. The company provides full-service reforestation solutions including ground preparation, planting services, and forest maintenance (cultural care and thinning), as well as the Istik Eesti Mulda corporate partnership program linking Estonian businesses to tree-planting projects.
Product overview
Eesti Metsameistri Taimekasvatus OÜ is a plant nursery business that offers a unified portfolio of forest tree seedlings and related forestry services. The core product line consists of potted and bare-root seedlings: pine (1-year and 2-year potted), spruce (2-year bare-root and potted, 5-year bare-root), birch (1-year bare-root and potted, including Latvian-origin certified stock), and black alder (1-year and 2-year bare-root). These are sold primarily through the company's e-commerce store with tiered volume pricing. Services are offered as add-ons to the seedling sales: ground preparation (soil mineralisation), professional planting service, and cultural maintenance. The company also offers a bundled "complete package solution" (kompleksteenus) combining all three services with domestic seedlings. Additionally, the "Istik Eesti Mulda" initiative provides a corporate partnership program linking companies' products to forest planting projects. The nursery has capacity to grow 4.2 million young trees per year and operates as part of the Skovest Network.
Differentiator
Problem solved
Functional benefit
Brands
- Istik Eesti Mulda: A project connecting different sectors in Estonia to ensure reforestation of every harvested forest area, where companies can involve consumers in supporting planting projects.
Quantifiable outcome
- 40% increase in autumn 2024 planting volume compared to previous year (547,000 vs 387,000 seedlings)
- +2 more outcomes
Companies that use Eesti Taimekasvatus
Customer profileSegments3 records
Ideal customer profiles3 records
Eesti Taimekasvatus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Eesti Taimekasvatus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and major.
- LEADER Programme / European Rural Development Agricultural FundminorLEADER programme support for acquiring two film tunnels (Easyart) and planting machine (Egedal Transplanter), irrigation systems, greenhouse climate and pest monitoring systems, generator, fertilizer dispenser, seedling trays and frames. Additional support for seed drilling line, watering/plant protection boom, nursery fence, and greenhouse construction.
- Skovest NetworkcoreParent network organization. Eesti Metsameistri Taimekasvatus OÜ is a subsidiary of Eesti Metsameister OÜ and member of Skovest Network, which is a conglomerate committed to sustainable forestry. The network includes Eesti Metsameister OÜ, Eesti Metsameistri Metsahaldus OÜ, and Privātais Mežs SIA (Latvia).
- Eesti Metsameister OÜcoreParent company. The main operating company for nature-friendly forestry services. Provides integrated forest management including harvesting, forest inventory, and forestry planning.
- Eesti Metsameistri Metsahaldus OÜmajorSister subsidiary within the Skovest Network focused on comprehensive forest cultivation services. Works together with Eesti Taimekasvatus to provide complete reforestation services including soil preparation, planting, and aftercare.
- Privātais Mežs SIAminorLeading cooperation partner for Latvian forest owners. Part of the Skovest Network presence in the Baltic region.
- Partner Forestry CompaniesmajorReputable forestry companies that join the 'Istik Eesti Mulda' project with a 5-year obligation to maintain trees planted through the corporate partnership program. Selected based on reputation and bound by firm contracts.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Eesti Taimekasvatus competitors and assessment
Company assessmentRegional players
- Latvijas Valsts meži: Latvian state forest manager that operates forest nurseries and full reforestation services across Latvia. Comparable business model and customer base but serves a different (neighboring) geography, and is one of Eesti Taimekasvatus's export customers.
- Lietuvos valstybiniai miškai: Lithuanian state forest management enterprise with its own nurseries and reforestation operations. Operates the same integrated forest management model as Eesti Taimekasvatus but at national scale in Lithuania.
Direct peers
- Riigimetsa Majandamise Keskus (RMK): Estonian state forest management organization that operates its own forest nurseries and reforestation services. Directly comparable as both a domestic Estonian seedling producer and reforestation service provider, though much larger in scale.
- Bjerregaard A/S: Danish forest tree nursery producing bare-root and containerized seedlings for Nordic forestry markets. Comparable pure-play seedling production business with similar species focus and climate-adapted seed selection.
Broad incumbents
- Metsä Group: Finnish forestry cooperative and forest industry group with significant forest nursery operations and reforestation services. Comparable seedling production and silvicultural expertise but at much larger Finnish/Nordic scale with downstream pulp/sawn timber integration.
- Skogssällskapet: Swedish forest management services organization providing forestry consulting, planning, and reforestation services to forest owners. Comparable in offering integrated forest management services, though Swedish-geography focused and broader in scope.
- SCA (Svenska Cellulosa Aktiebolaget): Swedish forest company managing large forest estates in northern Sweden with own nurseries and reforestation programs. Operates in similar boreal forestry conditions as Estonia but at much larger industrial scale.
- Sveaskog: Sweden's largest forest owner and forest operator with own nurseries producing seedlings for commercial reforestation. State-owned with scale advantages, comparable in producing certified domestic seedlings for Nordic/Baltic-style forestry.
- Stora Enso: Major European forest industry company with forestry operations in Estonia (AS Stora Enso Eesti) including owned/managed forestlands and seedling supply. Overlaps with Eesti Taimekasvatus's customer base but operates at vastly larger scale across pulp, paper, and packaging.
- UPM: Finnish-Swedish forest industry company with forest management and seedling operations across the Baltics and Nordics. Overlaps with Eesti Taimekasvatus's target customer base (private forest owners, state forest managers) but as part of much broader forestry-to-pulp-to-paper value chain.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eesti Taimekasvatus social profiles
Digital presenceEesti Taimekasvatus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eesti Taimekasvatus leadership team
Management profileNumber of profiles
Profiles5 records
Eesti Taimekasvatus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eesti Taimekasvatus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eesti Taimekasvatus
What does Eesti Taimekasvatus do?
Eesti Metsameistri Taimekasvatus OÜ cultivates and sells domestic-origin forest tree seedlings (pine, spruce, birch, black alder) in bare-root and potted formats at a nursery in Suure-Rakke, Elva municipality. The company provides full-service reforestation solutions including ground preparation, planting services, and forest maintenance (cultural care and thinning), as well as the Istik Eesti Mulda corporate partnership program linking Estonian businesses to tree-planting projects.
Is Eesti Taimekasvatus a public or private company?
Eesti Taimekasvatus is a private company. It is classified as corporate owned and is currently operating.
When was Eesti Taimekasvatus founded?
Eesti Taimekasvatus was founded in 2015. It employs 11 to 50 people.
How does Eesti Taimekasvatus make money?
Four revenue lines are on record. Seedling Sales are the primary driver. The others are planting Services, full Solution Package and corporate Partnership Program.
Who are Eesti Taimekasvatus's main competitors?
Regional players on record are Latvijas Valsts meži and Lietuvos valstybiniai miškai. Direct peers are Riigimetsa Majandamise Keskus (RMK) and Bjerregaard A/S. Broad incumbents are Metsä Group, Skogssällskapet, SCA (Svenska Cellulosa Aktiebolaget), Sveaskog, Stora Enso and UPM.
Does Eesti Taimekasvatus have an API?
No public API is recorded for Eesti Taimekasvatus.
What industry is Eesti Taimekasvatus in?
Eesti Taimekasvatus's product category is Forest Tree Nursery & Reforestation Services. Its primary akta.pro industry code is AFAMAAAD, Forest Nurseries, Seed Orchards & Genetic Improvement, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 113210 and its SIC code is 800.