DAWN TECHNOLOGY LIMITED

What DAWN TECHNOLOGY LIMITED does

Dawn Technology Limited, operating under the di-GPS® brand, designs and manufactures camera-mounted GPS receivers that embed geolocation data directly into the EXIF headers of Nikon DSLR and mirrorless cameras. Founded in 2005 in Hong Kong and relocated to the United Kingdom in 2016, the company is registered at 128 City Road, London, as a private limited company (UK company number 13015281). The current product portfolio consists of four SKUs — Eco ProFessional 2 (£119), Eco ProSumer M (£113), Eco ProSumer 2 (£109), and Eco ProSumer 9M (£113) — differentiated by Nikon camera body compatibility and accessory-terminal interface (10-pin vs. rectangular). All devices use the MediaTek MT3339 66-channel GPS chipset with -165 dBm tracking sensitivity, support SBAS/WAAS/EGNOS/MSAS/GAGAN satellite augmentation for 5-meter accuracy, and draw approximately 19mA from the host camera body. Proprietary features include Last Position Memory (repeats the last fix when satellite signal is lost), fast time-to-first-fix (hot start ~1 second), and compact form factors ranging from 12g to 18g.

The company's go-to-market is direct-to-consumer e-commerce only, with no channel partners, retailers, or marketplace presence. Products are listed on the Wix-hosted di-gps.com storefront categorized by camera model (Professional, Prosumer, Z Series), priced in GBP, and shipped worldwide via Royal Mail (global) or FedEx (USA and Canada). Payment processing is handled by PayPal and Square; the company does not store credit card data. Pricing is one-time hardware unit sales — no subscriptions, software licenses, or recurring revenue. Customer segments are horizontal: professional photographers using flagship Nikon DSLR bodies, prosumer/enthusiast users of mid-range DSLRs and Z-mount mirrorless cameras, and niche segments such as nature photographers documenting species for the iNaturalist community.

Dawn Technology's intellectual property is centered on the di-GPS® trademark, proprietary firmware behavior, and 20 years of accumulated expertise in Nikon accessory-terminal integration. The company has no disclosed institutional investors, no parent company, no management team listings, and no headcount data. Operations are limited scale: a single registered office, four SKUs, and a worldwide shipping footprint. The business model carries no recurring revenue and is structurally exposed to the secular decline of the Nikon DSLR installed base, partially offset by its Z-mount product line.

Name

DAWN TECHNOLOGY LIMITED

Legal name

Dawn Technology Limited

Website

https://di-gps.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Dawn Technology Limited (trading as di-GPS®) designs and sells GPS receivers that embed geotag data into Nikon DSLR and mirrorless camera EXIF headers, sold direct-to-consumer worldwide via its own e-commerce storefront as four SKUs priced £109–£119.

Ownership category

akta.pro rank

Product category

Camera GPS Receivers

SIC

Photographic Equipment & Supplies (3861)

akta.pro industry

PRIMARYCRACAPAI

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

SECONDARYCRACAPAF

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

Keywords

• Camera GPS receivers
• Photo geotagging devices
• Nikon camera accessories
• GPS geotagging hardware
• Photography location tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. GPS Hardware Sales: One-time hardware sales of di-GPS devices. No recurring subscription or software revenue. Customers purchase GPS units directly through the e-commerce website. Prices range from £109 to £119 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dawn Technology Limited (trading as di-GPS) designs, manufactures, and sells compact GPS receiver accessories that attach directly to Nikon DSLR and mirrorless cameras via the camera's 10-pin terminal. The devices embed precise GPS location data into image EXIF headers, enabling photographers to automatically geotag their photographs without using a smartphone app. The product line includes the Eco ProFessional 2 for professional-grade cameras and three Eco ProSumer variants tailored to specific Nikon camera models.

Product overview

Dawn Technology Limited (trading as di-GPS) offers a focused portfolio of GPS geotagging devices for Nikon DSLR and mirrorless cameras. The product line consists of four models across two tiers: the Eco ProFessional 2 (for professional-grade cameras like D5, D4, D850) and three Eco ProSumer models (Eco ProSumer M for Z-mount mirrorless and select DSLRs, Eco ProSumer 2 for consumer DSLRs, and Eco ProSumer 9M for the D90). All products embed precise GPS location data directly into image EXIF headers, featuring Last Position Memory function, ultra-low power consumption (19mA), high tracking sensitivity (-165 dBm), and MTK MT3339 GPS chipset technology. The Professional and ProSumer lines share core technology but differ in camera compatibility, form factor, and interface connectors (10-pin vs rectangular 10-pin terminals).

Differentiator

Problem solved

Functional benefit

Products and services

• Eco ProFessional 2 GPS geotagging device for professional Nikon DSLR cameras including D5, D4, D4S, D3, D3S, D3X, D2XS, D2X, D2HS, D500, D850, D810A, D810, D800, D800E, D700, D300, D300S, D200, and Fujifilm S5 Pro. Features an accommodating housing design for large-diameter lenses, built-in 10-pin connector compatible with Nikon MC-30/MC-30A shutter release, Last Position Memory function, and ultra-low 19mA power consumption. Weighs 18g.
• Eco ProSumer M GPS geotagging device for Nikon Z-series mirrorless cameras (Z5, Z6, Z6 II, Z7, Z7 II) and select DSLRs (Df, D610, D600, D7500, D7200, D7100, D7000, Coolpix P7700/P7800). Features 2.5mm jack for remote shutter release, Last Position Memory, built-in patch antenna, and a 16g ultra-lightweight design. Uses MTK MT3339 chip with 66-channel GPS receiver.
• Eco ProSumer 2 GPS geotagging device for Nikon consumer DSLR cameras (D750, D7500, D7200, D7100, D7000, D5600, D5500, D5300, D5100, D5000, D3300, D3200, D3100). Features Last Position Memory function, 12g ultra-lightweight design, and -165 dBm tracking sensitivity.
• Eco ProSumer 9M GPS geotagging device designed exclusively for the Nikon D90 camera. Features Last Position Memory function and ultra-low 19mA power consumption.

Quantifiable outcome

• 5-meter accuracy with DGPS (SBAS/WAAS/EGNOS), 10-meter accuracy without aid
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Peak Design: Premium direct-to-consumer camera accessories brand (straps, mounts, bags). Comparable as a reference point for the same direct-to-consumer, brand-led, high-margin camera-accessory go-to-market motion Dawn runs.

Broad incumbents

• Sony (built-in GPS on α series): Sony's mirrorless cameras increasingly integrate GPS natively, displacing the need for third-party GPS accessories in the broader market. A broad incumbent whose product strategy reshapes the accessory opportunity Dawn operates in.
• Canon GPS Accessories (GP-E2): Canon's first-party GP-E2 GPS receiver is the brand-ecosystem equivalent of the Nikon GP-1, sitting inside the same camera-accessory category. Comparable as a broad-incumbent OEM solution vs. Dawn's third-party approach.
• Phottix: Camera accessory brand with broad SKU coverage (triggers, remotes, lighting). Comparable only thematically as another small/mid-sized accessory player addressing the same Nikon/shooter buyer; no direct GPS overlap.
• Nikon GP-1 / GP-1A: Nikon's first-party predecessor GPS unit that Dawn's products are explicitly benchmarked against (19mA being 1/3 of GP-1 power draw). Now discontinued but historically the dominant accessory in this exact category for the same Nikon camera lineup di-GPS targets.

Direct peers

• Solmeta: Established manufacturer of camera-mounted GPS geotaggers (Geotagger Pro series) for Nikon and Canon DSLRs. Closest direct competitor in terms of product category, target buyer (professional Nikon/Canon shooters), and one-time hardware purchase model.
• Foolography GmbH: German company making the Unleashed line of low-power Bluetooth GPS modules that geotag photos from cameras (notably Fujifilm). Directly comparable to di-GPS as a small, specialized vendor of camera-mounted GPS hardware targeting mirrorless users.

Emerging players

• CamRanger: Wireless tethering and remote-control hardware for DSLR/mirrorless cameras. Adjacent in the camera-electronics-accessory category, sharing the 'replace smartphone-tethered workflows' value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dawntech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAWN TECHNOLOGY LIMITED