Gymnastics Shop | All for Gymnastics | Glara Gymnastics

What Gymnastics Shop | All for Gymnastics | Glara Gymnastics does

Glara Gymnastics OÜ is an Estonian private limited company (registry code 14306659) founded in 2017 by sisters Margot and Mirvet Võsokov, both former rhythmic gymnastics World Championship medalists, who also serve as the firm's co-owners. The company designs and manufactures its own GLARA-branded training apparel in Estonia using European-sourced fabrics and operates as a DTC retailer of gymnastics apparel, equipment, and accessories, complementing the own-brand line with curated resale of international brands including Pastorelli (F.I.G.-approved competition carpets and wooden floors), SASAKI, Chacott, and Tuloni. Its commercial operations are split across a self-serve e-commerce site (glaragymnastics.com) running on Voog CMS with bilingual Estonian/English support, and a physical studio showroom located in the Aparaaditehas creative hub in Tartu; domestic orders ship via Itella SmartPOST and Omniva, while international orders are handled through email-based invoicing.

The product catalogue is organized into five categories — equipment (notably a €720 branded Air Track 5x1.5x0.15m and quote-priced Pastorelli carpets), clothing (leotards, tights, warm-ups), accessories (half-shoes, knee protectors, leg warmers, rhinestones, tapes, pumps), and equipment holders (cases for ribbons, sticks, hoops, clubs, and leotards) — alongside €20/€30 gift cards valid for one year. The company targets individual rhythmic gymnasts aged 5 and up, gymnastics clubs and teams, and adjacent dance/contemporary movement practitioners. All sales are one-time purchases denominated in EUR with 100% prepayment via Estonian bank links or credit cards; government support has been limited to a one-time €7,200 EAS Starditoetus startup grant, and ownership remains concentrated with the founding sisters with no external institutional capital disclosed.

Name

Gymnastics Shop | All for Gymnastics | Glara Gymnastics

Legal name

Glara Gymnastics OÜ

Website

https://glaragymnastics.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Glara Gymnastics OÜ is an Estonian DTC retailer founded in 2017 by former World Champion rhythmic gymnasts, designing and selling its own GLARA training apparel while reselling Pastorelli, SASAKI, Chacott, and Tuloni gymnastics equipment and accessories via an online store and a Tartu studio showroom.

Ownership category

akta.pro rank

Product category

Gymnastics Equipment and Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Gymnastics apparel
• Gymnastics equipment
• Rhythmic gymnastics gear
• Sports retail
• Training apparel

Headquarters

HQ city

Ülenurme

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Gymnastics Equipment Retail: Direct sales of gymnastics equipment including air tracks, carpet mats, and training gear. Products sold as one-time purchases with no recurring fees.
2. Gymnastics Apparel Sales: Sale of training clothing including leotards, leggings, half-shoes, and accessories. Revenue generated from individual item purchases.
3. Custom/Special Order Products: Premium equipment like Pastorelli competition carpets sold via quote-based pricing for large items requiring custom ordering.
4. Gift Cards: Prepaid gift cards sold in €20 and €30 denominations, valid for 1 year from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Glara Gymnastics designs, manufactures, and sells its own GLARA brand rhythmic gymnastics training apparel in Estonia using quality European-sourced fabrics. In parallel, the company retails gymnastics equipment, accessories, and equipment holders from established international brands (Pastorelli, SASAKI, Chacott, Tuloni, Pridance), providing a one-stop assortment for individual gymnasts, clubs, and dancers.

Product overview

Glara Gymnastics is an Estonian company that operates as both a manufacturer of gymnastics training apparel and a retailer of gymnastics equipment and accessories. The company designs and produces its own GLARA brand training clothing in Estonia using quality fabrics from Europe, while also reselling established gymnastics equipment brands including Pastorelli (F.I.G. Approved carpets and floor systems), SASAKI (apparatus, leotard holders, half-shoes), Chacott (apparel, footwear, knee protectors), and Tuloni (leotards, dance wear). Their product portfolio centers on five main categories: gymnastics equipment (including Air Track and Pastorelli Carpets), clothing, accessories, equipment holders, and FIG-approved competition surfaces. The company also offers gift cards and operates a studio store in Tartu, Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Track GLARA branded inflatable training air track, size 5 x 1.5 x 0.15 m, sold with an electric pump and repair kit at €720; intended for gymnastics training in clubs and home use.
• Pastorelli Competition Carpet F.I.G. Approved Pastorelli rhythmic gymnastics carpet (14 x 14 m, 8 mm thick, 100% polyamide, nonslip bottom) with 13.68 x 13.68 m wooden floor system, suitable for training, regional, national, and international tournaments up to European, World Championships, and the Olympic Games.
• GLARA Brand Training Apparel Own-brand rhythmic gymnastics training apparel designed and manufactured in Estonia, including leotards, warm-ups, leggings, and performance wear made from European-sourced quality fabrics. Intended for rhythmic gymnasts, dancers, and clubs seeking locally made training clothing.
• Gymnastics Accessories Curated assortment of gymnastics accessories including half-shoes, demi-shoes, knee protectors, leg warmers, arm warmers, hair accessories, rhinestones, adhesive tapes, leg/wrist weights, ball pumps, and training aids sourced from brands such as SASAKI, Pastorelli, Chacott, Tuloni, and Pridance.
• Equipment Holders Storage and carrying solutions for gymnastics equipment and apparel, including hoop holders, ribbon winders, ball holders, club cases, ribbon-and-stick cases, and leotard holders from SASAKI, Pastorelli, and Tuloni brands.
• Gift Card Prepaid gift cards available in €20 and €30 denominations and valid for 1 year from purchase, redeemable on the Glara Gymnastics e-commerce store.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Destira: US-based gymnastics apparel brand focused on leotards and training wear, founded by former Olympic gymnast Svetlana Boginskaya. An emerging player with a comparable athlete-founded brand narrative and overlapping product focus.

Direct peers

• SASAKI Sport: Japanese manufacturer of rhythmic gymnastics apparel, apparatus, half-shoes, knee protectors and equipment holders. Glara directly resells SASAKI products and competes for the same end customers via its own GLARA brand apparel.
• Tuloni: German manufacturer of rhythmic gymnastics leotards, apparel, equipment covers and holders. Glara resells Tuloni leotard holders and apparel, serving the same rhythmic gymnastics niche.
• Chacott: Long-established Japanese maker of gymnastics and dance apparel, footwear, knee protectors, towels and accessories. Glara resells Chacott items and competes with the same product categories through its own-brand line.
• Pastorelli: Italian manufacturer of FIG-approved rhythmic gymnastics carpets and floor systems plus apparel and accessories. Glara is a direct reseller of Pastorelli's FIG-certified competition carpet and half-shoes.

Broad incumbents

• Alpha Factor: Established US manufacturer of gymnastics leotards and training apparel for clubs and individuals. A broader incumbent offering overlapping apparel SKUs to a similar gymnast customer base.
• Vega Sport: European (German/Italian) manufacturer of rhythmic gymnastics apparel and accessories. A broader incumbent operating across gymnastics apparel with overlapping end customers.
• Speith Gymnastics: German manufacturer of gymnastics apparatus and equipment used in international competitions. A broader incumbent in gymnastics equipment with overlapping product categories in competition-grade gear.
• GK Elite Sportswear: US-based market leader in competitive gymnastics apparel and leotards, with broad multi-discipline presence. A broader incumbent in gymnastics apparel that competes for the same gymnast end customers, though with a much wider portfolio and US-centric focus.

Regional players

• RG Rhythmic (rgland.com): Online specialty retailer of rhythmic gymnastics apparel, equipment and accessories targeting the European market. A regional player operating in the same niche with a comparable curated multi-brand catalog model, primarily serving customers outside Estonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymnastics Shop | All for Gymnastics | Glara Gymnastics