CLEAN UP THE QUAYS CIC
CLEAN UP THE QUAYS CIC, operating as CleanupUK, is a UK registered charity that coordinates volunteer-led litter picking through 96 Community Cleanup Hubs and 716 Litter Picking Groups, funded by individual donations and corporate partnerships including Barratt Foundation and BNP Paribas.
- Company typePrivate
- Founded2007
- HeadquartersSalford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CLEAN UP THE QUAYS CIC does
CLEAN UP THE QUAYS CIC is a UK-based registered charity (charity no. 1120115) operating under the CleanupUK brand, coordinating community-led litter picking across the United Kingdom. Founded in 2007 by George Monck, the organization runs a two-sided model built on Community Cleanup Hubs (96 local organizations that lend out litter picking equipment such as gloves, bags, pickers, and high-visibility vests) and 716 registered Litter Picking Groups. Over 16,000 people have been engaged in litter picking through the network, collecting almost 30,000 bags of litter, and the charity's reach is amplified by 19 regional Community Cleanup Champions and an eight-member Board of Trustees led by Chair Georgina Fletcher.
The technology layer is a lightweight online platform comprising a Google Maps-based interactive directory for locating groups and Hubs, a Litter Pick Logging System for participation data, and a free Resource Library (activity sheets, toolkits, risk assessment templates). The charity also delivers seasonal programs such as the Love Nature Pick Litter Summer Campaign and the Big Give Earth Raise, plus an extensive Educational Resources offering targeted at schools and youth groups. No mobile app, no disclosed AI/ML capability, and no proprietary technology beyond standard web tooling is present in the source material.
The revenue model combines individual donations (at £15, £36, and £72 tiers) with a growing corporate partnership business spanning volunteering sessions, sponsorship, cause-related marketing, payroll giving, and charity-of-the-year programs. Named enterprise partners include The Barratt Foundation (£100,000 partnership, September 2023), BNP Paribas (partnership launched October 2024), EY, AXA, Salesforce, HarperCollins, and Fieldfisher, alongside sector partners Canal & River Trust, Southern Water, and Keep Britain Tidy. The charity is staffed by 9 employees working remotely across the UK and supported by 19 unpaid Community Cleanup Champions, with a registered office in Tetbury, England.
CLEAN UP THE QUAYS CIC firmographics
Firmographics- Name
- CLEAN UP THE QUAYS CIC
- Legal name
- CleanupUK
- Website
- https://cleanupuk.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CLEAN UP THE QUAYS CIC, operating as CleanupUK, is a UK registered charity that coordinates volunteer-led litter picking through 96 Community Cleanup Hubs and 716 Litter Picking Groups, funded by individual donations and corporate partnerships including Barratt Foundation and BNP Paribas.
- Ownership category
- akta.pro rank
Where CLEAN UP THE QUAYS CIC is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CLEAN UP THE QUAYS CIC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: Individual donations at various levels (£15, £36, £72) supporting litter picking kits and equipment for individuals and groups
- Corporate Partnerships: Bespoke corporate partnerships including volunteering sessions, strategic partnerships, sponsorship, cause-related marketing, payroll giving, charity of the year programs, and fundraising
- Corporate Sponsorship: Partnerships with companies like Barratt Foundation (£100,000 partnership), BNP Paribas, and others providing funding and employee volunteering opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | £15 donation for individual litter picking kit |
| Other | Pay-as-you-go | £36 donation for two people |
| Other | Pay-as-you-go | £72 donation for whole group |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CLEAN UP THE QUAYS CIC product offering
Product offeringCore offering
CLEAN UP THE QUAYS CIC (operating as CleanupUK) coordinates volunteer-led community litter picking through a national network of 96 equipment-lending Community Cleanup Hubs and 716 Litter Picking Groups across the United Kingdom. The charity supports these groups with resources, safety guidance, and an interactive online map, and complements the community offer with bespoke Corporate Volunteering and Corporate Partnerships programs for businesses seeking employee engagement and CSR outcomes.
Product overview
CleanupUK is a UK-based charity operating as a community-focused environmental platform. The core offering consists of two interconnected programs: Community Cleanup Hubs (local organisations that loan litter picking equipment) and Litter Picking Groups (volunteer community groups). Supporting services include Corporate Volunteering sessions, Corporate Partnerships for businesses, and a Litter Pick Logging System for tracking participation. The organisation also runs seasonal campaigns like the Love Nature Pick Litter Campaign and provides an extensive Resource Library including educational materials, activity sheets, and a comprehensive Litter Picking Toolkit to support community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Cleanup Hubs A network of local organisations and businesses (96 across the UK) that lend out litter picking equipment including gloves, bags, pickers and high-vis vests to community members, enabling anyone to participate in local litter picking without purchasing their own kit.
- Litter Picking Groups Community groups of volunteers (716 registered groups across the UK) who join forces to litter pick in their local areas, supported by CleanupUK with resources, guidance, equipment access through Hubs, and network connectivity.
- Corporate Volunteering Organised corporate team litter picking sessions for businesses that want to engage employees in community cleanup activities as team building and CSR initiatives, with full event coordination including risk assessment and landowner permissions.
- Corporate Partnerships Bespoke partnership programs for businesses aligned with CleanupUK's mission to achieve cleaner, safer communities, including corporate volunteering days, sponsorship, strategic partnerships, cause-related marketing, payroll giving, and charity of the year programs.
- Litter Pick Logging System Online system for volunteers to log their litter picks, recording participation data through hub locations and postcodes, enabling the charity and partners to quantify community impact.
- Love Nature Pick Litter Campaign A free nature-themed summer campaign providing activity sheets and resources for families, schools, and community organisations to enjoy outdoor litter picking.
- Litter Picking Toolkit A comprehensive downloadable toolkit covering planning, promoting, equipment, health and safety, and guidance on growing and maintaining litter picking groups.
- Educational Resources and Activities Free downloadable resources including activity sheets, guides, posters, and worksheets for organising clean-ups at home, school, or community settings.
Quantifiable outcome
- Over 16,000 people engaged in litter picking and almost 30,000 bags of litter collected
- +1 more outcomes
Companies that use CLEAN UP THE QUAYS CIC
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
CLEAN UP THE QUAYS CIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CLEAN UP THE QUAYS CIC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BNP ParibascoreCorporate partnership launched October 2024 supporting local communities and helping create cleaner, healthier and safer spaces. BNP Paribas shares CleanupUK's values of supporting local communities.
- Canal & River TrustminorPartnered with Hawkesley Hub launch event, providing a litter boat to transport waste and staff support for canal cleanup activities in Birmingham.
- The Barratt Foundationcore£100,000 one-year partnership announced September 2023 to help improve local communities. Collaboration on The Big Barratt Cleanup campaign.
- EYcoreCorporate volunteering partner that has conducted multiple litter picks with CleanupUK including events at Aston Park Birmingham and Southwark Park London.
- AXAcoreCorporate partner participating in cleanup activities and supporting community initiatives.
- Southern WaterminorWorking with partners including Southern Water, local councils, and community groups in Bexhill area to build culture of pride and environmental action.
- SalesforceminorCorporate partner that has participated in CleanupUK volunteer sessions.
- HarperCollinsminorCorporate partner that has participated in CleanupUK volunteer sessions.
- FieldfisherminorCorporate partner that has participated in CleanupUK volunteer sessions.
- Keep Britain TidyminorHistorical supporter and encouraging partner in early days of CleanupUK; Patron Dee Bingham associated with organization.
- Clean Our Patch PlymouthminorAffiliated organization that has developed 40 litter picking groups across Plymouth and works with 45 schools. Founded 2018.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
CLEAN UP THE QUAYS CIC competitors and assessment
Company assessmentEmerging players
- Hubbub Foundation: UK environmental behavior-change charity running community campaigns on litter, recycling, and reuse. Overlaps with CleanupUK in audience, corporate funding sources, and behavior-change-led approach to litter.
- City to Sea: UK non-profit tackling plastic pollution with community campaigns and corporate partnerships. Comparable scale, UK-only focus, and corporate-partnership revenue model targeting the same ESG-conscious funders.
- Plastic Free Foundation: International movement behind Plastic Free July, with UK community activations. Comparable grassroots community model and corporate partnership approach, competing for similar environmental CSR spend.
Broad incumbents
- The Wildlife Trusts: UK umbrella of 46 local wildlife trusts running volunteer-led nature and conservation activities. Comparable volunteer mobilization at scale, charity funding model, and corporate partnerships, though conservation-led rather than litter-led.
- Friends of the Earth: Major UK environmental advocacy charity with grassroots local-group network. Comparable grassroots organizing model and donation-based funding, though broader in environmental remit.
- Marine Conservation Society: Established UK marine charity running the Great British Beach Clean and volunteer survey programs. Larger and more established, but directly comparable volunteer-led cleanup model and corporate/donor funding mix.
Others
- Canal & River Trust: UK charity maintaining waterways and running volunteer cleanup events. Existing CleanupUK partner, providing an alternative delivery channel for canal-side litter picks and a comparable volunteer engagement model.
Direct peers
- The Conservation Volunteers (TCV): UK charity engaging volunteers in environmental conservation activities including green space and community cleanups. Highly comparable volunteer-driven, community-organized model with similar corporate volunteering and grant-funded revenue mix.
- Keep Britain Tidy: The UK's leading anti-litter charity and a historical CleanupUK supporter. Operates similar community litter-pick programs, school engagement, and campaigns, directly competing for the same corporate ESG budgets and grant funding.
- Surfers Against Sewage: UK environmental charity running a large-scale volunteer Beach Clean network and plastic-pollution advocacy. Directly comparable community-led volunteer model and corporate partnership structure, focused on environmental cleanup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CLEAN UP THE QUAYS CIC social profiles
Digital presenceCLEAN UP THE QUAYS CIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLEAN UP THE QUAYS CIC leadership team
Management profileNumber of profiles
Profiles14 records
CLEAN UP THE QUAYS CIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLEAN UP THE QUAYS CIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLEAN UP THE QUAYS CIC
What does CLEAN UP THE QUAYS CIC do?
CLEAN UP THE QUAYS CIC (operating as CleanupUK) coordinates volunteer-led community litter picking through a national network of 96 equipment-lending Community Cleanup Hubs and 716 Litter Picking Groups across the United Kingdom. The charity supports these groups with resources, safety guidance, and an interactive online map, and complements the community offer with bespoke Corporate Volunteering and Corporate Partnerships programs for businesses seeking employee engagement and CSR outcomes.
Is CLEAN UP THE QUAYS CIC a public or private company?
CLEAN UP THE QUAYS CIC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CLEAN UP THE QUAYS CIC founded?
CLEAN UP THE QUAYS CIC was founded in 2007. It employs 1 to 10 people.
Where is CLEAN UP THE QUAYS CIC based?
CLEAN UP THE QUAYS CIC is headquartered in Salford, United Kingdom, in the Europe region.
How does CLEAN UP THE QUAYS CIC make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and corporate Sponsorship.
Who are CLEAN UP THE QUAYS CIC's main competitors?
Emerging players on record are Hubbub Foundation, City to Sea and Plastic Free Foundation. Broad incumbents are The Wildlife Trusts, Friends of the Earth and Marine Conservation Society. Canal & River Trust is listed as an others. Direct peers are The Conservation Volunteers (TCV), Keep Britain Tidy and Surfers Against Sewage.
Does CLEAN UP THE QUAYS CIC have an API?
No public API is recorded for CLEAN UP THE QUAYS CIC.