Generation Chos3n
Generation Chosen is a Canadian non-profit delivering free mental health, civic engagement, mentorship, financial literacy, and AI training programs to racialized youth aged 11-20 across Ontario, funded by government grants and corporate foundations.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Generation Chos3n does
Generation Chosen is a Canadian non-profit organization operating in Ontario that delivers free youth development programs to racialized, marginalized, and disenfranchised inner-city youth aged 11-20, primarily in the Greater Toronto Area. Its offering comprises five core programs — Chosen Path (signature holistic youth empowerment), Remedy & Catharsis (mental health therapy and soft-skills training), Civic Anchor (civic engagement and advocacy), Navigation (financial literacy, career prep, and mentorship), and AI Launchpad (AI training and ethics) — supplemented by free BIPOC clinician therapy services (5 sessions per youth) and a 140-acre camp sanctuary in Durham, Ontario used for retreats and outdoor education. Services are delivered through direct program delivery, in-school workshops via a Toronto District School Board partnership, a 'Book Us' commercial facilitation channel, and free online intake for therapy.
The organization is funded primarily through government grants and corporate foundation sponsorships rather than user fees. Confirmed funding sources include the Government of Canada, Ontario Trillium Foundation, Canadian Heritage, and corporate foundations of TD Bank, RBC, CIBC, L'Oréal Canada, Lundin Mining, and the Foundation for Black Communities; individual donations are accepted via Stripe. Programs are 100% free to youth participants, with revenue derived from institutional grants and a smaller professional-services revenue stream from paid workshop facilitation for schools, universities, and corporate clients. The organization is governed by three co-founders — Dr. Joseph Smith (Director of Emotional Intelligence), Dr. Dwayne Brown (Director of Education), and Kimarie Smith (former Organizational Manager) — and currently led by Executive Director Ibrahim Mohamed, supported by approximately 14 listed staff and facilitators. Operations are concentrated in Ontario, Canada, with no disclosed revenue, headcount growth metrics, or expansion beyond the province.
Generation Chos3n firmographics
Firmographics- Name
- Generation Chos3n
- Legal name
- Generation Chosen
- Website
- https://generationchosen.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Generation Chosen is a Canadian non-profit delivering free mental health, civic engagement, mentorship, financial literacy, and AI training programs to racialized youth aged 11-20 across Ontario, funded by government grants and corporate foundations.
- Ownership category
- akta.pro rank
Generation Chos3n industry classification
Industry- Product category
- Youth Development and Mental Health Services
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)
Keywords
Where Generation Chos3n is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Generation Chos3n business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donor and Foundation Funding: Primary revenue stream from government grants and foundation funding. Major funders include Government of Canada, Ontario Trillium Foundation, and various corporate foundations.
- Corporate Sponsorship: Corporate partnerships and sponsorships from companies including Lundin Mining, L'Oréal Canada, TD Charitable Foundation, RBC Foundation, and CIBC Foundation.
- Workshop Facilitation Services: Revenue generation through booking facilitation services for schools, corporations, and community organizations. Expert-led workshops on emotional intelligence, mental health, and youth empowerment at reasonable rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Youth Programs - Free |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Generation Chos3n product offering
Product offeringCore offering
Generation Chosen is a non-profit organization that delivers a portfolio of free youth development programs for racialized, marginalized, and disenfranchised youth aged 11-20 in Ontario. Core offerings include AI Launchpad (AI training), Civic Anchor (civic engagement), Remedy & Catharsis (mental health therapy), Chosen Path (signature holistic program), Navigation (career and financial literacy mentorship), bookable expert-led facilitation workshops for external organizations, and a 140-acre camp sanctuary for retreats. All youth-facing programs are offered at no cost to participants, funded by government grants, foundations, and corporate sponsorships.
Product overview
Generation Chosen is a non-profit organization operating a portfolio of youth development programs focused on interrupting intergenerational cycles of trauma and poverty. The offering consists of six core programs: AI Launchpad (technical AI training), Civic Anchor (civic engagement and advocacy), Remedy & Catharsis (mental health and therapy), Chosen Path (holistic youth empowerment for ages 11-20), Navigation (career and financial literacy mentorship), and Facilitation Services (workshops for external organizations). These programs are complemented by free therapy services delivered by a network of culturally responsive BIPOC clinicians, and a 140-acre camp sanctuary for retreats and outdoor education. The programs operate across Ontario, with most services provided completely free to participants.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Launchpad
Quantifiable outcome
- 5 free therapy sessions provided to each youth participant
- +1 more outcomes
Companies that use Generation Chos3n
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Generation Chos3n technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Generation Chos3n partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Elephant ThoughtscoreProvides 140-acre camp sanctuary land for Generation Chosen's retreats, community building, mental health workshops, and outdoor education programs. A collaborative vision enabling nature-based healing experiences.
- Toronto District School BoardcoreEducational partner providing access to students for programs and facilitating school-based workshops and mentorship opportunities.
- York UniversityminorAcademic partner providing educational pathways and collaboration opportunities for youth participants.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Generation Chos3n competitors and assessment
Company assessmentBroad incumbents
- Kids Help Phone: National Canadian e-mental-health service for youth providing 24/7 counseling, text, and crisis support — overlaps with Generation Chosen's free therapy and emotional-support mission at scale across Canada.
- YWCA Toronto: Toronto's largest women's and gender-diverse non-profit offering housing, mental health, training, and youth mentorship — broader portfolio player overlapping on civic-leadership, mentorship, and equity-focused youth work.
- CAMH (Centre for Addiction and Mental Health): Canada's largest mental-health hospital and research center with dedicated youth and equity-focused programming — incumbent provider of clinical mental health services and a major grant competitor.
- Hopewell (Children's Mental Health Ontario network): Ontario-wide network of child and youth mental health centres, including GTA providers — incumbent block of publicly funded youth therapy and wraparound services competing for the same Ontario Trillium/government dollars.
Direct peers
- Across Boundaries: Toronto-based mental health and addictions agency serving racialized communities across the GTA — directly comparable culturally-responsive counseling model and target population.
- Native Child and Family Services of Toronto: Toronto-based Indigenous children's mental health and wellness agency serving Indigenous youth and families — parallel model of culturally grounded healing and community-based therapy in Toronto.
- Stella's Place: Toronto-based young-adult (16-29) mental health support hub offering therapy, peer support, and skills programs — direct peer in the GTA for youth-focused clinical mental health services.
- The 519: Toronto LGBTQ2S+ community center offering counseling, mentorship, and youth programming — comparable Toronto-based non-profit delivering free supportive services to marginalized populations.
- Strides Toronto: Toronto multi-service agency offering mental health, developmental, and youth justice services — overlapping in GTA youth mental health delivery and education-linked programming.
Regional players
- La Passerelle IJT: Quebec-based youth mental health and employability organization serving francophone and newcomer youth — emerging regional peer in the youth mental health/workforce readiness space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Generation Chos3n social profiles
Digital presenceGeneration Chos3n financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Chos3n leadership team
Management profileNumber of profiles
Profiles14 records
Generation Chos3n funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Chos3n M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Chos3n
What does Generation Chos3n do?
Generation Chosen is a non-profit organization that delivers a portfolio of free youth development programs for racialized, marginalized, and disenfranchised youth aged 11-20 in Ontario. Core offerings include AI Launchpad (AI training), Civic Anchor (civic engagement), Remedy & Catharsis (mental health therapy), Chosen Path (signature holistic program), Navigation (career and financial literacy mentorship), bookable expert-led facilitation workshops for external organizations, and a 140-acre camp sanctuary for retreats. All youth-facing programs are offered at no cost to participants, funded by government grants, foundations, and corporate sponsorships.
Is Generation Chos3n a public or private company?
Generation Chos3n is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Generation Chos3n founded?
Generation Chos3n was founded in 2015. It employs 11 to 50 people.
Where is Generation Chos3n based?
Generation Chos3n is headquartered in Toronto, Canada, in the North America region.
How does Generation Chos3n make money?
Three revenue lines are on record. Donor and Foundation Funding is the primary driver. The others are corporate Sponsorship and workshop Facilitation Services.
Who are Generation Chos3n's main competitors?
Broad incumbents on record are Kids Help Phone, YWCA Toronto, CAMH (Centre for Addiction and Mental Health) and Hopewell (Children's Mental Health Ontario network). Direct peers are Across Boundaries, Native Child and Family Services of Toronto, Stella's Place, The 519 and Strides Toronto. La Passerelle IJT is listed as a regional player.
Does Generation Chos3n have an API?
No public API is recorded for Generation Chos3n.
What industry is Generation Chos3n in?
Generation Chos3n's product category is Youth Development and Mental Health Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.