What ORBIS GOLF LIMITED does

Orbis Golf Limited is a London-headquartered private software and services company founded in 2012 by Rob Spurrier that sells a three-pillar solution (Software, Programming, and Consulting & Insights) to golf club operators, coaches, and PGA professionals. Its core offering is GLF.Connect, a proprietary cloud-based SaaS platform built on AWS that integrates booking and scheduling, customer relationship management, an e-commerce coaching store, a learning management system (Training Hub), a player progress tracker (MyGame+), and reporting/analytics, delivered via web and native iOS/Android applications. Orbis monetises primarily through tiered monthly and 12-month annual software subscriptions billed via Stripe, complemented by professional services revenue from its Active Customer Management (ACM) consulting practice powered by the Play 9 engagement methodology.

Beyond SaaS, the company licenses a portfolio of white-labelled coaching programmes (including Crush It Junior Golf, Game On, and Scoring University) and uses them to drive measurable customer outcomes, with disclosed cases citing 50% attrition reduction, 35% increases in customer spend, 25% increases in visits, 300% increases in student value, and the elimination of no-shows, along with an average £8,000 annual saving per venue. Named enterprise and mid-market customers include Invited (formerly ClubCorp), TPC Potomac, RWGolf GmbH, Plymouth Golf Centre, and South Winchester Golf Club, and the company claims a rapidly expanding international footprint alongside core UK operations. Distribution is predominantly enterprise field sales supplemented by direct website enquiry; the firm holds no disclosed external funding and is founder-led, with key management covering product management, coaching, support/data analytics, and client success.

Name

ORBIS GOLF LIMITED

Legal name

Orbis Golf Limited

Website

https://orbisgolf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Orbis Golf Limited is a London-based SaaS and consulting company, founded in 2012, that sells the proprietary GLF.Connect platform, white-labelled coaching programmes, and Active Customer Management consulting services to golf club operators, coaches, and PGA professionals worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscriptions (GLF.Connect): Monthly and annual subscription plans for access to the GLF.Connect platform. Annual plans require 12-month minimum commitment; monthly plans have 30-day minimum terms with automatic renewal. Pricing is based on subscription tiers with billing through direct debit.
2. Consulting & Insights Services: Professional consulting services for golf business transformation including Active Customer Management (ACM) service, strategic implementation, and data-driven analysis. Provided alongside software integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Orbis Golf provides a three-pillar solution for golf businesses: (1) GLF.Connect, a proprietary cloud-based SaaS platform that combines booking/scheduling, CRM, online payments, coaching programme delivery, progress tracking and reporting; (2) a library of integrated, white-labelled coaching programmes such as Crush It Junior Golf, Game On, and Scoring University; and (3) Consulting & Insights services, anchored by the Active Customer Management (ACM) programme, designed to reduce attrition and grow revenue at golf venues.

Product overview

Orbis Golf offers a three-pillar solution comprising Software (GLF.Connect), Programming (coaching programmes), and Consulting & Insights. GLF.Connect is the core proprietary platform providing booking and scheduling, a coaching store, CRM, reporting, and the MyGame+ progress tracker for golfers. It is delivered via web interface, mobile app (iOS/Android), and integrates with Stripe for payments. Orbis Programming comprises a suite of adult and junior coaching programmes (including Crush It Junior Golf, Game On, and Scoring University) that are delivered through and tracked via GLF.Connect. Consulting & Insights, anchored by the Active Customer Management (ACM) service powered by Play 9, applies a four-step methodology to reduce attrition, increase customer visits, and grow revenue for club operators.

Differentiator

Problem solved

Functional benefit

Brands

• GLF.Connect: Proprietary software platform for golf business management, providing booking systems, coaching programmes, customer relationship management, and data analytics for golf clubs and coaches.

Products and services

• GLF.Connect GLF.Connect is Orbis Golf's proprietary cloud-based software platform for golf business management, providing booking and scheduling, a coaching app, CRM, reporting and insights, online payments, and integrated coaching programme delivery for golf clubs, coaches, and venue operators. It is delivered as a software-as-a-service subscription accessible via web browser and dedicated iOS/Android applications.
• GLF.Connect Mobile App GLF.Connect mobile application provides coaches and academy managers with tools for schedule management, team communication, lead generation, and customer engagement, accessible via native iOS and Android apps distributed through the Apple App Store and Google Play Store.
• Orbis Programming (Coaching Programmes) A suite of adult and junior coaching programmes offered in group and private formats, designed to provide clear progression pathways and integrate with GLF.Connect for programme delivery, customer tracking, and marketing via the Marketing Hub.
• Crush It Junior Golf Programme A junior golf development programme with structured progression pathways, delivered as a white-labelled offering within Orbis' coaching programme portfolio and used by venues such as Invited and Plymouth Golf Centre.
• Game On New Golfer Programme A programme designed to engage new golfers and onboard them into the venue's coaching ecosystem, forming part of Orbis' integrated coaching programme portfolio.
• Scoring University Series A coaching programme series focused on scoring improvement, part of Orbis' integrated programming suite and used by enterprise customers such as Invited alongside Crush It Junior Golf and Game On.
• Active Customer Management (ACM) A consulting service powered by the Play 9 experience that identifies at-risk members and prescribes bespoke strategies to enhance their club experience and improve retention, reported to halve attrition rates for participating venues.
• Consulting and Insights A business transformation service for golf club operators that applies industry intelligence, proprietary software, and integrated programming through a four-step methodology (Assess, Develop, Execute, Track), including ACM, strategic implementation, and data-driven analysis.

Quantifiable outcome

• Attrition rates reduced by 50%
• +10 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting infrastructure provider for the GLF.Connect platform and hosted services. Orbis Terms of Service specify that hosted services are provided by AWS.
• StripecoreTechnology or IntegrationPayment processing services provider. Orbis Terms of Service specify financial provisions are provided by Stripe for subscription billing and payment collection.
• Google Play StorecoreTechnology or IntegrationDistribution platform for GLF.Connect Android mobile application.
• Apple App StorecoreTechnology or IntegrationDistribution platform for GLF.Connect iOS mobile application.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Prophet: POS and club management software for private and public golf clubs. Competes with Orbis on member management, tee-sheet, and on-course commerce functionality.
• Lightspeed Golf (formerly Chronogolf): Cloud-based golf course management and POS platform with tee-time booking, payments, and member tools. Competes with Orbis for golf club operators' scheduling and commerce stack.
• Clubessential: One of the largest US providers of club management software for private clubs, including golf and country clubs. Directly competes with GLF.Connect on CRM, member engagement, and back-office functionality for golf club operators.
• Gallus Golf: Provider of golf management software and marketing services to private and public clubs. Competes with Orbis on member engagement, marketing, and back-office software for golf operators.
• Jonas Club Software: Established provider of club management and accounting software for private golf, country, athletic, and city clubs. Overlaps with Orbis on member management, POS, and reporting for golf operators.
• TeeSnap: Golf course management software providing online booking, tee sheets, and member management for public and private courses. Direct overlap with GLF.Connect's booking and CRM features.
• ForeUP: Golf course management software covering tee sheets, POS, online booking, and member management. Closely comparable to the booking and customer-management capabilities of GLF.Connect.
• Club Caddie: Cloud-based club management software for private and public golf clubs with member, POS, and tee-sheet features. Comparable to GLF.Connect's core platform offering.

Emerging players

• Tagmarshal: Golf course pace-of-play and on-course operations platform sold to golf operators. Adjacent competitor in the golf-club software stack, with partial overlap on analytics and operational insights.
• 18Birdies: Consumer-facing golf performance and booking app used by golfers and clubs. Adjacent rather than direct: overlaps with Orbis on the golfer engagement layer but targets consumers first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orbis-golf-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORBIS GOLF LIMITED