Central Alberta Basketball Club (CABC)

What Central Alberta Basketball Club (CABC) does

Central Alberta Basketball Club (CABC) is a non-profit youth basketball club based in Red Deer, Alberta, Canada, operating competitive club teams and seasonal training programs for athletes in the U15, U17, and U18 age divisions (and broadly U13 to U18 per the firmographics description). The club was founded by basketball coaches from Red Deer Polytechnic (RDP) and has expanded from 2 teams at founding to 10 teams currently, serving youth athletes and their families across the Central Alberta region. Programs are organized by gender, with boys practicing Monday/Wednesday and girls Tuesday/Thursday, and the spring season runs late March through mid-June, culminating in approximately 13-16 games across four tournaments.

CABC's core offering is a seasonal club membership priced at $875, which covers the uniform, practice facilities, coaching, and tournament entry fees. Supplementary paid offerings include a $10 tryout fee and a $110 Elite Winter Camp delivered in partnership with Grow Your Game Skills Training. Registration and payment are conducted direct-to-consumer via Google Forms and e-transfer, with no resellers or intermediaries. The coaching staff of six includes NCCP-certified instructors and former ACAC/U-Sport collegiate athletes; Director Lizzie Smith adds registered psychologist and mental performance coaching capability, which the club positions as a brand differentiator.

The business model is a small-scale, community-funded non-profit with revenue collected from individual families on a per-season basis. Strategic partnerships with Red Deer Polytechnic, Olds College, Notre Dame High School, and Red Deer Public School Division provide athlete referral pipelines and a collegiate pathway, while President Sheldon Frank's role as Olds College Broncos head coach anchors the U17/U18-to-collegiate transition. The organization uses no proprietary technology beyond a WordPress website and Google Forms; there is no app, no API, and no AI/ML capability referenced in the source material.

Name

Central Alberta Basketball Club (CABC)

Legal name

Central Alberta Basketball Club

Website

https://cabcsky.com

Company type

Private

Operating status

Operating

Short description

Central Alberta Basketball Club (CABC) is a Red Deer, Alberta-based non-profit operating youth basketball club teams and seasonal training programs for U15, U17, and U18 athletes, with NCCP-certified coaches and collegiate pathway partnerships.

Ownership category

akta.pro rank

Product category

Youth Basketball Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth basketball programs
• Basketball club membership
• Basketball skills training
• Youth sports development
• Competitive basketball teams

Headquarters

HQ city

Red Deer

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Club Membership Fees: One-time seasonal fee of $875 that includes uniform, practice facilities, coaching, and tournament fees for 4 tournaments. This is the primary revenue stream for this non-profit organization.
2. Tryout Fees: $10 tryout fee charged to prospective members before club admission.
3. Winter Camp Registration: $110 per athlete for winter break basketball camps (e.g., Feb 18-19 camp). Additional revenue from specialized training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CABC operates seasonal youth basketball club teams for athletes in U15, U17, and U18 age divisions, with membership covering two weekly practices, coaching, uniform, and entry into four tournaments per season (13-16 games). The club also runs free annual tryouts, a winter break skills camp, and provides a structured development pathway from youth play through to collegiate-level basketball.

Product overview

CABC is a non-profit basketball club offering competitive youth basketball programs for athletes in U15, U17, and U18 age divisions. The club operates on a seasonal model with free tryouts, club membership ($875) covering uniforms, practices, coaching, and tournament fees, plus add-on programs such as the Elite Winter Camp. The programs are organized by gender (boys Mon/Wed, girls Tues/Thurs) with two weekly practices and participation in four tournaments per season (13-16 games).

Differentiator

Problem solved

Functional benefit

Products and services

• Tryouts Seasonal tryout sessions serving as the first step for prospective athletes to join CABC club teams; $10 tryout fee charged before club admission.
• Club Membership (Spring Season)

Quantifiable outcome

• Expanded from 2 to 10 teams

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Grow Your Game Skills TrainingcoreStrategic or Co-development PartnerCABC partnered with Grow Your Game skills training to offer Winter Break basketball camps. This collaboration brings specialized skills training to CABC athletes through joint programming.
• Red Deer Polytechnic (RDP)coreStrategic or Co-development PartnerCABC founded by RDP basketball coaches. Multiple coaches have played or coached for RDP Queens and Kings programs. Provides pathway to and from collegiate basketball.
• Olds CollegecoreStrategic or Co-development PartnerCABC Director Sheldon Frank serves as head coach of Olds College Broncos. Partnership provides collegiate pathway for CABC athletes.
• Notre Dame High SchoolminorStrategic or Co-development PartnerCoach Ed Major has coached girls programs at Notre Dame for over a decade, providing connections and potential athlete referrals.
• Red Deer Public School Division (RDPSD)minorStrategic or Co-development PartnerCoach Jonathan Goulet is a teacher with RDPSD, providing school system connections and community ties.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Canada Basketball: National governing body for basketball in Canada. Sets coach certification standards (NCCP pathway that CABC coaches hold) and runs national team identification programs that intersect with CABC's collegiate pathway positioning.
• Alberta Basketball: Provincial sport governing body for basketball in Alberta. Not a direct competitor but the umbrella organization that sanctions clubs, leagues, and athlete development pathways in the same geographic market where CABC operates.

Emerging players

• Sportball: Canadian youth multi-sport program provider offering structured instruction across multiple sports including basketball. Adjacent competitor for parent sports-enrollment dollars, particularly at the introductory age range below CABC's U15 floor.

Regional players

• Basketball Ontario: Provincial governing body in Ontario overseeing youth basketball leagues and club affiliations. Comparable in function (sanctioning, league operations) but operating in a different province than CABC's Central Alberta footprint.
• Northern Kings Basketball Club: British Columbia-based youth basketball club with similar club-team and tournament programming. Comparable operating model but operates in Western Canada outside Alberta, making it a regional rather than direct competitor.

Direct peers

• Bounce Basketball: Large Toronto-area youth basketball organization running club teams, camps, and skill development for youth athletes. Comparable in operating model (seasonal club teams, tournament play, paid coaching) and in serving a regional Canadian market seeking structured basketball pathways.
• I Can Excel Basketball Academy: Western Canadian youth basketball academy running club teams and skills training across age divisions. Comparable as a regional Canadian youth basketball organization with multi-age programming and tournament participation.
• Toronto Triple Threat Basketball: Toronto-based youth basketball club fielding competitive teams across age divisions and participating in tournaments. Directly comparable in operating model, age-group programming, and tournament-driven season structure.
• 6th Man Basketball Academy: Toronto-based youth basketball academy offering club teams, skill development, and tournament play for boys and girls. Directly comparable as a Canadian youth basketball club competing for athlete attention with structured programming and development pathways.

Broad incumbents

• Nike Elite Youth Basketball League (EYBL): National U.S.-based elite youth basketball league and circuit operated under the Nike Basketball umbrella. Not a direct competitor in Alberta but sets the elite-youth basketball programming standard that ambitious CABC athletes may eventually migrate toward for higher-level competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centralalbertabasketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Alberta Basketball Club (CABC)