Master Groom OÜ

What Master Groom OÜ does

Master Groom OÜ is a private limited company (OÜ) registered in Estonia that operates a single-location pet grooming salon at A. H. Tammsaare tee 85 in the Mustamäe district of Tallinn. Founded in 2012 and doing business as "Mastergroom," the company provides grooming, styling, and hygiene services for dogs, cats, hamsters, guinea pigs, and rabbits. The service catalog is comprehensive: full grooming packages (washing, blow-drying, eye/ear cleaning, nail trimming, haircuts) priced by dog weight and hair type; breed-specific model haircuts across more than 15 breeds; wire-haired breed trimming; cat services (lion cuts, brushing, washing); small-pet grooming; and add-on services including show preparation, creative grooming (pattern cutting, nail painting), flea/tick treatment, mat detangling, and individual hygienic procedures.

The business is a pure service operation with no proprietary software, mobile app, or digital products. Technology consists of professional grooming equipment and animal-friendly cosmetic products. Pricing is unit-based and fully transparent, ranging from €5–€55 per service, with a 10%–30% surcharge for aggressive or severely matted animals at the groomer's discretion. Owners are permitted to remain present during procedures, and the salon markets free parking and a comfortable interior as differentiating amenities.

The go-to-market model is direct-to-consumer and local: appointments are taken by phone and customers visit the salon in person. Marketing is limited to the bilingual (Estonian/Russian) website, a photo gallery showcasing groomed breeds, and two listed partner links (a veterinary clinic and an online retailer). Revenue is generated on a one-time transactional basis per visit, with no subscription, membership, or recurring component. The addressable customer base is the Mustamäe-area pet-owning population in Tallinn; there is no evidence of geographic expansion, multi-site operations, or digital distribution.

Name

Master Groom OÜ

Legal name

Master Groom OÜ

Website

https://mastergroom.ee

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Master Groom OÜ operates a single-location pet grooming salon in Tallinn's Mustamäe district, offering washing, cutting, trimming, and hygiene services for dogs, cats, and small pets to local individual pet owners on a pay-per-visit basis.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

akta.pro industry

PRIMARYHSANAAAA

Standard Full-Service Dog Grooming

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

SECONDARYHSANAAAD

Haircut & Styling (Breed-Specific/Custom)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

SECONDARYHSANAAAF

Nail Care (Trim/Grind/Paw Care)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

SECONDARYHSANAKAJ

Exotic Pet Nail/Beak/Claw Trimming & Basic Hygiene

Home & Personal Services/Pet Grooming & Boarding Services/Exotic & Small Pet Grooming/Boarding

SECONDARYHSANALAL

Sanitary Trim & Hygiene Clipping

Home & Personal Services/Pet Grooming & Boarding Services/Pet Hygiene & De-Shedding Services

SECONDARYHSANAAAC

Bath & Brush Packages

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

Keywords

• Pet grooming services
• Dog grooming
• Cat grooming
• Pet hygiene services
• Animal grooming salon

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Revenue model

1. Pet Grooming Services: One-time transaction revenue from individual pet grooming sessions. Services are priced per animal based on species, breed, size, and service type. No subscription or recurring revenue model. Customers pay per visit for services including washing, cutting, trimming, spa treatments, nail clipping, and specialty services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Master Groom OÜ is a pet grooming salon in the Mustamäe district of Tallinn, Estonia, offering washing, blow-drying, haircuts, trimming, spa treatments, nail clipping, ear cleaning, mat removal, show preparation, and creative grooming for dogs (all breeds and coat types), cats, guinea pigs, rabbits, and hamsters. Services are priced per animal based on species, breed, size, coat type, and procedure, ranging from €5 to €55, with 10–30% surcharges for aggressive or severely matted animals.

Product overview

Master Groom OÜ is a pet grooming salon located in Mustamäe, Tallinn, Estonia, offering a comprehensive range of grooming services for dogs, cats, rabbits, guinea pigs, and other small pets. The service portfolio includes: full grooming packages (washing, blow-drying, eye/ear cleaning, nail trimming, haircuts) priced by weight for short-haired, medium-haired, and long-haired dogs; breed-specific model haircuts covering over 15 different breeds from €28 to €55; wire-haired breed trimming services; cat grooming including lion cuts and brushing/washing packages; small pet grooming for guinea pigs and rabbits; plus add-on services such as show preparation, creative grooming with hair ornaments and nail painting, flea/tick treatment, mat detangling, and individual hygienic procedures. The salon operates as a single-location service business with no software or digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Grooming Package (Short-haired, Wire-haired, Medium-haired mixed breeds)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• InternetiShop.eeminorOthersListed as a partner on the Mastergroom website with a link to www.internetshop.ee. Nature of partnership not specified in available content.
• Vildeteeloomakliinik.eeminorOthersListed as a partner on the Mastergroom website with a link to www.vildeteeloomakliinik.ee. Vildeteeloomakliinik appears to be an animal veterinary clinic. Nature of partnership not specified.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dogtopia: North American franchise chain specializing in dog daycare, boarding, and spa/grooming services. Comparable as a category specialist focused on pet grooming and adjacent services, although operating at franchise scale versus Master Groom's single independent salon.

Others

• Vetster: Online veterinary telehealth platform. Comparable as an adjacent pet-care service provider partnered/referred within the pet owner ecosystem, relevant given Master Groom's existing veterinary clinic referral link.
• BarkBox: Subscription-based pet product company (toys, treats, grooming-adjacent items) serving dog owners directly. Comparable as a digitally-native pet care brand targeting the same pet-owner wallet, though not a direct grooming competitor.
• Wag!: On-demand pet care marketplace offering dog walking, pet sitting, and boarding services. Comparable as a digital pet-services intermediary competing for the same end-customer relationship and booking convenience that Master Groom offers only by phone.
• Rover: Global online marketplace connecting pet owners with dog walkers, sitters, and groomers. Comparable as an enabling platform that competes for pet-owner attention and booking flow; relevant to Master Groom's customer acquisition and booking approach.

Broad incumbents

• Pets at Home: UK's leading pet care retailer with in-store grooming salons across hundreds of locations. Comparable as a large-scale incumbent that bundles grooming with broader pet retail, even though Master Groom operates at a single-site, independent scale.
• Petco: US-based pet retail and services chain with full-service grooming salons in most locations. Comparable as a scaled pet-care incumbent bundling grooming with wellness services, against which Master Groom competes as a localized, service-specialized independent.
• PetSmart: North American pet retail giant with extensive in-store grooming salons (operated via PetSmart Grooming). Comparable as a scaled incumbent offering breed-specific and add-on grooming services alongside retail, contrasting with Master Groom's independent single-salon model.
• Zooplus: Europe's largest online pet retailer (now part of the Musti Grupp ecosystem). Comparable as a broad incumbent in European pet care distribution and services, indirectly competing for pet-owner spend across Europe including Estonia.
• Musti Grupp: Largest Nordic and Baltic pet specialty retailer, operating multi-brand stores (Musti, PetCity, Zooplus) across Finland, Sweden, Norway, and the Baltics, including Estonia. Comparable as the dominant pet-care retail incumbent in Master Groom's home geography, with grooming-adjacent offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Groom OÜ