Lifted Care Team Inc.

What Lifted Care Team Inc. does

Lifted Care Team Inc. is a UK-based technology company operating the Lifted Talent platform, which serves UK health and social care providers with AI-enabled recruitment, onboarding, sponsorship, and CQC compliance tooling. Founded in 2018 by Rachael Crook originally as a domiciliary care provider, the company pivoted to a software-enabled model in 2022 after winning a £1.3 million Innovate UK grant and was acquired by Grovesnor Health and Social Care Group in 2024. It currently works with hundreds of care providers across England and Scotland, with named customers including Home Instead, Bluebird Care, Active Care Group, Walfinch, abicare, ECL, Tamar Homecare, Vitality Home Health, and Positive Impact Care Group.

The core product is organized into four modules: Lifted Recruit, which sources from a curated pool of 30,000-44,000 pre-screened displaced sponsored care workers; Lifted Onboard, which automates DBS checks, right-to-work verification, training records, and e-signature workflows; Lifted Sponsor, which manages Certificate of Sponsorship applications through licensed immigration advisors (the company holds Immigration Advisory Service/OISC registration F202432152); and Lifted Comply, a real-time dashboard for right-to-work and CQC compliance. AI is applied to candidate matching, document checking, and a West Midlands coaching platform for international care workers. The platform is delivered through a web application and iOS/Android apps for care workers.

Revenue is generated primarily via subscription contracts with care providers (quote-based, tiers undisclosed), supplemented by a 2025 government-funded contract with the West Midlands Association of Directors of Adult Social Care. Go-to-market combines enterprise field sales to providers, self-serve mobile acquisition for care workers, content marketing through The Care Provider Weekly newsletter (500+ subscribers), and regional authority partnerships.

Name

Lifted Care Team Inc.

Legal name

Lifted Care Team Inc.

Website

https://lifted-talent.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Lifted Care Team Inc. operates the Lifted Talent platform, an AI-enabled recruitment, onboarding, sponsorship, and CQC compliance system serving UK health and social care providers across England and Scotland.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Management Software

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

akta.pro secondary industries

Live-In Caregiver Placement & Matching (HSABAMAD), General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Care workforce software
• Compliance automation
• Recruitment platform
• Sponsorship management
• Healthcare staffing

Headquarters

HQ city

UK

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform subscription for care providers: Care providers subscribe to the platform for access to pre-screened candidates, compliance management, and onboarding automation. Pricing appears to be subscription-based though specific tiers are not publicly disclosed.
2. Government contract: Lifted won a contract from West Midlands Association of Directors of Adult Social Care to provide funded support for care providers in the West Midlands seeking to sponsor care workers.
3. Innovate UK grant funding: Won £1.3M grant from Innovate UK in 2022 to build a new method of recruiting in the care sector, which funded the development of the current platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lifted Care Team Inc. sells the Lifted Talent Platform, a SaaS workforce management suite for UK health and social care providers. The platform combines AI-driven candidate matching, digital onboarding with right-to-work checking, Skilled Worker visa sponsorship management delivered by OISC-registered advisors, and continuous CQC/Home Office/DBS compliance monitoring. Customers are primarily UK care home groups and domiciliary care operators paying subscription fees, with a free companion mobile app used by sponsored care workers.

Product overview

Lifted Care Team Inc. operates a unified platform with four integrated modules (Lifted Recruit, Lifted Onboard, Lifted Sponsor, Lifted Comply) designed for UK health and social care providers. The platform enables end-to-end workforce management: providers can access a database of 44,000 pre-screened displaced sponsored care workers, automate onboarding with digital document collection and e-signatures, manage visa and Certificate of Sponsorship applications through licensed immigration advisors, and maintain real-time CQC and Home Office compliance. The ecosystem also includes a mobile app for care workers with job matching and video interview capabilities, a free weekly newsletter (The Care Provider Weekly), and an AI coaching platform for West Midlands international care workers. The company was acquired by the Grovesnor Health and Social Care Group in 2024 and holds OISC immigration advisory registration.

Differentiator

Problem solved

Functional benefit

Brands

• Lifted Recruit: Pre-vetted qualified care staff recruitment platform
• Lifted Onboard
• Lifted Sponsor
• Lifted Comply
• The Care Provider Weekly

Products and services

• Lifted Talent Platform Integrated SaaS workforce management suite for UK health and social care providers, combining AI-powered recruitment, digital onboarding, Skilled Worker visa sponsorship management, and real-time CQC/Home Office/DBS compliance monitoring in a single platform. Sold via annual subscription to CQC-registered care groups and sponsor licence holders.
• Lifted Recruit AI-driven recruitment module of the Lifted Talent Platform that matches UK care provider job openings to a 44,000+ pre-screened candidate network of UK and overseas care workers. Sold as a standalone subscription module to care provider HR teams.
• Lifted Onboard Digital onboarding module of the Lifted Talent Platform that automates Right-to-Work verification, DBS checks and starter documentation for newly hired care workers. Sold as a standalone subscription module to UK care providers.
• Lifted Sponsor Skilled Worker visa sponsorship management module of the Lifted Talent Platform, operated by Lifted's in-house OISC-registered immigration advisors on behalf of UK care providers. Combines software workflow with managed advisory services; sold via subscription plus per-case service fees.
• Lifted Comply Real-time compliance monitoring module of the Lifted Talent Platform that continuously tracks CQC, Home Office and DBS compliance status for the care workforce, alerting providers to expiring documents or licence risks. Sold as a standalone subscription module to UK care provider compliance leads.
• Lifted Mobile App Free native mobile application for sponsored and prospective care workers, available on iOS and Android. Enables digital onboarding, document upload, Right-to-Work verification, job discovery and communication with care providers; the supply-side counterpart to the Lifted Talent Platform.
• West Midlands AI Coaching Platform AI-driven coaching and upskilling platform for care workers, delivered under the West Midlands Combined Authority programme and funded by Innovate UK. Sold as a commissioned workforce development service to UK combined authorities and skills bodies rather than as a commercial SaaS subscription.

Quantifiable outcome

• 95% of clients get approved in under 2 weeks for Certificate of Sponsorship applications
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• West Midlands Association of Directors of Adult Social CarecoreStrategic or Co-development Partner · 1 January 2025Lifted won a prestigious contract from the West Midlands Association of Directors of Adult Social Care to provide funded support for all care providers in the West Midlands seeking to sponsor care workers in the UK. This is a flagship regional partnership.
• Grovesnor Health and Social Care GroupcoreOthers · 1 January 2024Lifted Care was acquired by the Grovesnor Health and Social Care Group in 2024. Lifted continues to operate as a platform while being part of a larger healthcare organization.
• Immigration Advisory Service (formerly OISC)coreOthers · 1 January 2024Lifted is approved as registered immigration advisors by the Immigration Advisory Service, formerly the OISC (Office of Immigration Services Commission). Registration number F202432152.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Elder: UK live-in care matching platform connecting families with self-employed carers. Comparable on the caregiver-placement side of Lifted's business, particularly live-in care segment.

Broad incumbents

• Radar Healthcare: UK health and social care compliance, risk, and quality management platform. Overlaps with Lifted Comply's CQC compliance and audit-readiness functionality for care providers.
• Cera Care: Large UK home care provider with significant technology investment in workforce management and AI-assisted care delivery. Operates its own platform that overlaps with Lifted's functionality but as a vertically integrated provider rather than a neutral SaaS layer.

Direct peers

• Log My Care: UK care management software for domiciliary and residential providers. Comparable on the compliance, rostering, and operational side, and increasingly expanding into recruitment-adjacent workflows.
• Florence: UK-based digital platform connecting care providers with nurses and care workers. Directly comparable to Lifted as a recruitment/staffing marketplace for the UK social care sector, with overlapping customer base and similar GTM motion.
• CarePlanner: UK home care management software used by hundreds of agencies for rostering, billing, and compliance. Serves the same customer segment as Lifted and is a potential competitor or partner for onboarding/compliance workflows.
• Birdie: UK home care management platform offering rostering, eMAR, and care planning. Overlaps with Lifted's onboarding and compliance modules and targets the same UK home care provider segment.
• HayConnect: UK-based workforce management platform specifically for social care, offering scheduling, compliance, and onboarding tools. Directly comparable to Lifted Onboard and Lifted Comply modules.

Others

• Innovate UK (UKRI): UK government innovation agency that awarded Lifted its £1.3M grant. Listed as an ecosystem participant/funder rather than a competitor; relevant for context on government alignment and non-dilutive funding pathways.
• Home Instead (UK Franchise): One of Lifted's named enterprise customers. Included as a peer given its scale and its potential to internalize recruitment/compliance capabilities, representing both an opportunity and a customer-concentration risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go-lifted

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifted Care Team Inc.