CEDARVALE PARTNERS LTD.

What CEDARVALE PARTNERS LTD. does

The Cedarvale Group Limited (DBA: The Cedarvale Group) is a London-based financial advisory firm providing bespoke wealth management and financial planning services to high-net-worth individuals, families, business owners, company directors, and City professionals across Greater London. The firm operates from Second Floor, 34 Lime Street, EC3M 7AT, and is constituted as an Appointed Representative of St. James's Place Wealth Management plc, an FCA-authorised wealth manager with £220bn+ AUM and over 1 million clients. Under this model, Cedarvale focuses on client advisory and relationship management while SJP provides the underlying investment products, fund range, and regulatory/administrative infrastructure.

The firm's offering is organised across six service lines: investment planning (ISAs, Unit Trusts, Investment Bonds, SJP managed portfolios), retirement planning (SIPPs, annuities, drawdown), protection planning (life, critical illness, income protection), mortgages and specialist banking, corporate services (employer pensions, employee benefits, director tax mitigation), and intergenerational wealth management (estate planning, business succession). Supporting tooling is limited to static online calculators (IHT, pension, mortgage, ISA, risk reality) and a referral network covering Will writing (Genus Trust), legal (Clarke Willmott), healthcare (WPA), and deposit platform access (Flagstone). Distribution is exclusively face-to-face.

Cedarvale generates revenue through tiered initial advice charges (3% on the first £250,000, 2% on the next £250,000, 1% above £500,000), ongoing advice charges of 0.80% p.a. (reduced to 0.27% for Unit Trusts/ISAs and 0.35% for Pensions/Bonds), and underlying product and fund charges of 0.09–0.69%. The practice is led by Jason Bellissimo (Director, Financial Adviser, prior Credit Suisse / IBM) and Adrian S. Pankiw (Financial Adviser, CFA, prior Henderson Global Investors).

Name

CEDARVALE PARTNERS LTD.

Legal name

The Cedarvale Group Limited

Website

https://cedarvalegroup.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cedarvale Group Limited is a London-based Appointed Representative of St. James's Place Wealth Management plc, delivering bespoke investment, retirement, protection, mortgage, corporate, and intergenerational wealth planning to high-net-worth individuals, families, business owners, directors, and City professionals in Greater London.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Business Owner & Executive Financial Planning (FSAEAAAO), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Wealth advisory services
• Financial planning
• Retirement planning
• Investment advisory
• Wealth management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Financial Advisory Services: Revenue is generated through initial advice charges applied in bands (3% on first £250,000, 2% on next £250,000, 1% on amount over £500,000) and ongoing advice charges (0.80% based on account value). Additional revenue comes from product charges and fund management charges (0.09-0.69% depending on fund). The firm is an Appointed Representative of St. James's Place Wealth Management plc.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Cedarvale Group provides bespoke wealth advisory and financial planning services to professionals, businesses, families, and foundations in and around the Greater London area. Operating as an Appointed Representative of St. James's Place Wealth Management plc, the firm delivers tailored advice across investment planning, retirement planning, protection planning, mortgages, corporate services, and intergenerational wealth management, leveraging SJP's investment products and fund management solutions.

Product overview

The Cedarvale Group operates as a financial advisory firm and Partner Practice of St. James's Place, offering a comprehensive suite of wealth management services. The core offering consists of integrated financial planning across six main areas: Investment Planning (ISAs, Unit Trusts, Investment Bonds, managed portfolios), Retirement Planning (SIPPs, annuities, drawdown), Protection Planning (life, critical illness, income protection), Mortgages and Specialist Banking, Corporate Services (pensions, employee benefits, tax mitigation), and Intergenerational Wealth Management. Supporting tools include online financial calculators (IHT, pension, mortgage, ISA, risk) and access to a network of specialist referral services (Will writing, legal, tax). All investment products are delivered through the St. James's Place platform, which provides the underlying fund management and investment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Planning Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• St. James's Place Wealth Management plccoreChannel Partner/ Reseller/ DistributorThe Cedarvale Group is an Appointed Representative of St. James's Place Wealth Management plc, which is authorised and regulated by the Financial Conduct Authority. SJP provides the products and services (wealth management products) that Cedarvale advises on. The firm focuses on advice while SJP handles product management, fund manager reviews, and administrative tasks.
• Western Provident AssociationminorStrategic or Co-development PartnerIn conjunction with Western Provident Association, St. James's Place offers a generation-spanning Family Healthcare Plan through Cedarvale Group services.
• Kings Court TrustminorImplementation/ SI/ Consulting PartnerOne of three specialist providers chosen for the St. James's Place Estate Administration Service to help clients' loved ones with estate administration after death.
• Clarke WilmottminorImplementation/ SI/ Consulting PartnerOne of three specialist providers chosen for the St. James's Place Estate Administration Service for legal, financial and tax affairs after death.
• Pavilion RowminorImplementation/ SI/ Consulting PartnerOne of three specialist providers chosen for the St. James's Place Estate Administration Service for estate administration support.
• Genus Trust CompanyminorImplementation/ SI/ Consulting PartnerSpecialises in providing professional trustee services. Jersey-based trust company providing services for trust administration and asset management for beneficiaries.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Brewin Dolphin: UK-listed discretionary wealth manager serving HNW individuals, families and business owners with bespoke financial planning. Operates a similar adviser-led model with comparable recurring fee economics across investment, retirement and protection advice.
• Quilter Cheviot: Discretionary investment manager and wealth planner within the Quilter group, focused on HNW and affluent clients in London and the UK. Closely aligned target segments (city professionals, business owners, families) and bespoke face-to-face advisory model.
• Rathbones Group: UK wealth manager offering bespoke investment management and financial planning to HNW individuals, families, trustees and charities. Comparable fee-based recurring revenue model and London-centric client base.
• Killik & Co: Independent London-based private client stockbroker and wealth manager serving HNW individuals across investment planning, retirement and tax-efficient structures. Comparable boutique scale and bespoke HNW positioning.
• Charles Stanley & Co. UK wealth manager providing investment management, financial planning and advisory services to private clients, families and intermediaries. Similar focus on long-term adviser-led relationships and recurring AUM-based fees.
• Saunderson House: London-based independent financial adviser focused on HNW individuals, business owners and senior executives with holistic wealth management and intergenerational planning. Direct overlap on client persona and service mix.
• Sandringham Financial Partners: UK independent financial adviser network serving HNW clients with bespoke wealth, retirement and protection planning. Comparable multi-service proposition and recurring fee structure.
• Timothy James & Partners: UK independent financial adviser (part of the Synchronised group) providing bespoke financial planning to HNW individuals and businesses across investment, retirement and protection advice. Comparable recurring-fee HNW proposition.

Broad incumbents

• St. James's Place Wealth Management plc: The parent principal and largest UK wealth manager by adviser network. Cedarvale is an Appointed Representative operating within SJP's Partnership, so SJP is both principal and the most directly comparable broad incumbent against which Cedarvale's positioning, fees and product set are benchmarked.

Emerging players

• Saltus Financial Planning: Boutique London-based IFA offering tailored financial planning to HNW professionals and business owners. Similar scale and bespoke-service positioning but operates as an independent firm rather than an AR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-cedarvale-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEDARVALE PARTNERS LTD.