Elery butiik OÜ

What Elery butiik OÜ does

Elery butiik OÜ is an Estonian private limited company (founded 2023) that, per its firmographic profile, sells women's apparel, seasonal fashion, and household goods through an online retail platform combined with a wholesale channel. The company's registered web presence is the domain elery.ee, which is the only verifiable commercial touchpoint in the source data.

As of the source capture, the elery.ee storefront returns an HTTP 404 "Page Not Found" response across multiple language variants (Estonian, Russian, Finnish, and English), indicating the site has been moved, removed, or the domain is otherwise non-functional. No alternative storefront URL, social media profiles, or app listings are disclosed. Consequently, the operational status of both the retail and wholesale activities cannot be verified from public data.

No information is available regarding the company's technology stack, proprietary features, management team, headcount, funding history, ownership structure, customer base, pricing, revenue, or geographic markets beyond Estonia. The business model as described — multi-channel distribution of fashion and household goods — is a standard small-scale e-commerce/wholesale template, but no financial, commercial, or operational signals are present in the input to substantiate scale, traction, or current activity.

Name

Elery butiik OÜ

Website

https://elery.ee

Company type

Private

Founded year

2023

Short description

Elery butiik OÜ is an Estonian online and wholesale retailer of women's apparel, seasonal fashion, and household goods, founded in 2023; its website elery.ee currently returns a 404 error.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Core offering

Elery butiik OÜ sells women's apparel, seasonal fashion, and household goods through an online retail and wholesale platform. The company was founded in 2023 and operates via the elery.ee website, presenting content in Estonian, English, Russian, and Finnish.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel
• Seasonal Fashion
• Household Goods

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Zalando: Large European online fashion and lifestyle platform selling apparel, accessories and home goods across many brands. Comparable as a multi-category online apparel and lifestyle retailer serving European consumers, though vastly larger and operating a marketplace model.
• H&M: Global apparel retailer offering women's fashion, seasonal collections and home goods across both physical stores and online channels. Comparable for its multi-category women's apparel plus household goods assortment and combined retail/wholesale distribution.
• About You: European online fashion retailer with broad women's apparel assortment and seasonal collections. Comparable as a digital-first apparel retailer with similar value proposition around women's fashion.

Direct peers

• Reserved (LPP): Multi-brand online and offline fashion retailer offering women's apparel, seasonal fashion and lifestyle-adjacent categories at accessible price points. Comparable as an apparel retailer with broad assortment combining fashion and household-adjacent goods through an online storefront.
• ASOS: Online-first apparel retailer specializing in women's fashion, seasonal trends and lifestyle categories. Comparable as a pure-play digital women's apparel retailer targeting similar consumer demographics.
• Boohoo: Online-first women's apparel retailer offering broad assortment at accessible price points. Comparable as a digital-native women's fashion retailer serving a similar target customer.

Regional players

• Baltika Group: Estonian-headquartered apparel group operating multiple fashion brands across the Baltics. Comparable as a regional apparel retailer with overlapping women's apparel and multi-brand assortment, though at substantially larger scale and with broader geographic reach than Elery butiik.
• Lindex: Nordic apparel retailer with strong women's fashion assortment, seasonal collections and selected home categories. Comparable as a regional apparel retailer serving a similar Northern European consumer base.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elery butiik OÜ