GOBA CLOTHING LTD

What GOBA CLOTHING LTD does

GOBA CLOTHING LTD, operating as GOBA Kente, is a Ghana-based bespoke Kente retailer founded in 2018 by former banker Gloria Baaba Ankrah. The company sources handwoven fabrics from master craftsmen in Bonwire village — the historic 375-year-old birthplace of Kente weaving — and sells an 11-pattern fabric catalog (AHWENEPA, AWARESO, EMREPA, ESISO, FATHIA, FATHIA FATA NKRUMAH, GIFTY ANTI, OPPONG NKRUMAH, PRABA, PRABA SILK, SESEA) at unit prices from GHS 2,500 to GHS 15,000, alongside bespoke gowns, ready-to-wear pieces, accessories, gift packages, and gift vouchers. The core technology is artisanal: traditional handweaving techniques executed by a network of master weavers in Bonwire, supplemented by appointment-based consultation services including the Signature Kente Consultation (GHS 1,200) and Heirloom Bespoke Experience (GHS 3,500+) for fully custom weave patterns.

The business operates on a hybrid DTC model combining a transactional e-commerce site (gobakente.com) with a physical showroom at 27 Westlands Blvd, Accra, and a WhatsApp Commerce channel that serves diaspora and international clients in France, the UK, the USA, Germany, Italy, Denmark, Nigeria, and Tanzania. Revenue mechanics are one-time fabric sales plus premium service fees, with no subscription or recurring component. Marketing is anchored on a 245,000+ social following and celebrity collaborations with Nana Akua Addo, Jackie Appiah, Berla Mundi, Sheryl Lee Ralph, and Kojo Jones that double as earned media. The company is privately held, founder-owned, bootstrapped (no funding rounds disclosed), and operates with a team of 10 professionals.

Name

GOBA CLOTHING LTD

Legal name

GOBA CLOTHING LTD

Website

https://gobakente.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GOBA CLOTHING LTD (GOBA Kente) is a Ghana-based bespoke retailer founded in 2018 that sells handwoven Kente fabrics, custom gowns, and accessories sourced from master craftsmen in Bonwire to affluent wedding clients and diaspora customers across nine countries, including the UK, USA, France, Germany, Italy, Denmark, Nigeria, and Tanzania.

Ownership category

akta.pro rank

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Kente Fabric Sales: One-time sales of handwoven Kente fabrics including various patterns (AHWENEPA, AWARESO, EMREPA, ESISO, FATHIA, FATHIA FATA NKRUMAH, GIFTY ANTI, OPPONG NKRUMAH, PRABA, PRABA SILK, SESEA) at fixed price points ranging from ₵2,500 to ₵15,000
2. Bespoke Consultation Services: Personalized Kente consultation services including Signature Kente Consultation (GHS 1,200) for pattern selection and Heirloom Bespoke Experience (GHS 3,500+) for fully custom weave patterns
3. GOBA Gift Packages: Pre-packaged gift options including 2 yards of GOBA Kente (₵1,800), 6 yards (₵4,500), and gift vouchers for various occasions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GOBA Kente sells handwoven Kente fabrics crafted by skilled artisans in Bonwire, Ghana, the historic birthplace of Kente weaving. The company offers a portfolio of named Kente patterns (AHWENEPA, AWARESO, EMREPA, ESISO, FATHIA, FATHIA FATA NKRUMAH, GIFTY ANTI, OPPONG NKRUMAH, PRABA, PRABA SILK, SESEA), African cloth products, gift vouchers, and personalized consultation services including the Signature Kente Consultation (GHS 1,200) and Heirloom Bespoke Experience (GHS 3,500+).

Product overview

GOBA KENTE is a bespoke Kente cloth retailer offering handwoven Kente fabrics crafted by skilled artisans in Bonwire, Ghana. The company provides a portfolio of Kente patterns (AHWENEPA, AWARESO, EMREPA, ESISO, FATHIA, FATHIA FATA NKRUMAH, GIFTY ANTI, OPPONG NKRUMAH, PRABA, PRABA SILK, SESEA) and African cloth products, alongside gift vouchers and personalized consultation services including the Signature Kente Consultation (GHS 1,200) and Heirloom Bespoke Experience (GHS 3,500+). The company also offers workshops under the Glam & Occasions program.

Differentiator

Problem solved

Functional benefit

Products and services

• Kente Fabrics

Quantifiable outcome

• Handwoven Kente products guaranteed not to disintegrate or fray

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Master Craftsmen of BonwirecoreStrategic or Co-development Partner · 1 January 2018GOBA Kente maintains a direct connection with skilled artisans in Bonwire village - the historic birthplace of Kente weaving. The company works with master craftsmen who craft the handwoven Kente fabrics using traditional techniques passed down through generations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Woodin: Woodin is a major West African fashion-fabric brand offering bold, colorful African prints across apparel and home categories. It is comparable to GOBA as a Ghana-rooted, internationally distributed African textile brand, though it operates at mass-market scale and competes primarily on price and design breadth rather than heritage authenticity.
• Vlisco: Vlisco is the dominant producer of branded wax-print fabrics widely worn across West and Central Africa. While it operates at industrial scale and a far broader product portfolio than GOBA, it competes for the same customer occasions (weddings, ceremonies) and the same cultural-fabrication spending pool, making it a broad incumbent benchmark for pricing and brand-led marketing in West African textiles.
• Ghana Textiles Printing (GTP): GTP is one of West Africa's largest vertically integrated textile producers, manufacturing and distributing both traditional prints and Kente-style fabrics at industrial scale. While it is a volume-driven manufacturer rather than a heritage artisan brand, it competes with GOBA in the Kente-adjacent retail market and sets the price floor for Ghanaian textile buyers.

Regional players

• Lisa Folawiyo: Lisa Folawiyo is a Nigerian luxury fashion brand known for embellished, Africa-inspired ready-to-wear with international retail presence. It is comparable to GOBA as a West African luxury label serving affluent diaspora and ceremonial-occasion customers, though it focuses on apparel design rather than handwoven textile production.
• Diarrablu: Diarrablu is a Senegalese luxury ready-to-wear brand with a global e-commerce footprint and a strong focus on craftsmanship and contemporary African design. It targets a similar affluent, culturally engaged, international customer as GOBA but from a Francophone-West-African perspective and apparel focus.
• Oríré: Oríré is a Nigerian textile brand dedicated to promoting indigenous West African fabrics and craft through curated fabric collections and cultural content. It is comparable to GOBA as a heritage-focused African textile retailer targeting diaspora and culturally engaged customers, though its geographic base is Nigerian rather than Ghanaian.

Direct peers

• AAKS: AAKS is a Ghanaian brand that builds handcrafted products (notably handwoven bags) around traditional weaving techniques and African craft heritage. Like GOBA, AAKS uses artisanal production, premium pricing, and international e-commerce to serve global customers seeking authentic African-made luxury goods.
• Christie Brown: Christie Brown is a Ghanaian luxury fashion house offering ready-to-wear and bespoke occasion wear that frequently incorporates Kente and other indigenous Ghanaian textiles. It shares GOBA's customer base (affluent Ghanaian weddings, diaspora events) and Bespoke pricing tier, making it a direct competitor on occasion wear rather than raw fabric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/gobakente
• YouTubeinstagram.com/gobakente
• Facebookfacebook.com/gobakente
• Instagraminstagram.com/gobakente
• LinkedInlinkedin.com/company/goba-kente

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOBA CLOTHING LTD