SNR
SNR is a San Francisco-based early-stage venture capital firm founded in 2013 by Lookout co-founder Kevin Mahaffey, investing "first-believer" capital in ambitious AI, software, robotics, biotech, and cybersecurity startups across a 50+ company portfolio.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SNR does
SNR is a venture capital firm that provides early-stage capital and operational partnership to ambitious technology founders. Founded in 2013 by Kevin Mahaffey, co-founder of cybersecurity unicorn Lookout, and operated with partner Amit Gupta (a former leader at Qualcomm, INQ Mobile, Lookout, and Benchling), SNR positions itself as a "first-believer" investor targeting founders building transformative companies in AI, software, robotics, biotechnology, and cybersecurity. The firm is legally organized as SNR Ventures Management, LP, a California limited partnership, and maintains an active portfolio of more than 50 companies that includes Airtable, Benchling, Coco, Lattice, and the acquired Demisto.
SNR's core offering is direct venture investment alongside operational support, crisis and breakthrough partnership, and a stated focus on equity-efficient execution paths. Its go-to-market is founder-led sourcing, supplemented by warm introductions, Y Combinator connections (Mahaffey is a YC part-time partner), and public thought leadership via the "Signal to Noise Ratio" Substack newsletter authored by Mahaffey and a portfolio showcase on snr.vc. The firm monetizes through standard VC fund mechanics, principally management fees on committed capital and carried interest on fund profits, though AUM, fund size, and revenue are not publicly disclosed. Recent activity includes a March 2026 co-investment in Augur's $15 million seed round led by Plural, extending the portfolio into European AI-driven critical-infrastructure security.
SNR firmographics
Firmographics- Name
- SNR
- Legal name
- SNR Ventures Management, LP
- Website
- https://snr.vc
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SNR is a San Francisco-based early-stage venture capital firm founded in 2013 by Lookout co-founder Kevin Mahaffey, investing "first-believer" capital in ambitious AI, software, robotics, biotech, and cybersecurity startups across a 50+ company portfolio.
- Ownership category
- akta.pro rank
SNR industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)
Keywords
Where SNR is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SNR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels4 records
SNR product offering
Product offeringCore offering
SNR is a venture capital firm that provides early-stage equity capital and operational partnership to ambitious technology founders. It invests in startups working on transformative technologies across AI, software, robotics, biotech, and cybersecurity, positioning itself as a 'first-believer' investor that supports founders from inception through crises and breakthroughs.
Product overview
SNR (Signal to Noise Ratio) is a venture capital firm that serves as a first-believer investor in ambitious technology startups. The firm operates through two primary offerings: its core venture capital investment services (SNR Ventures Management) and an educational thought leadership newsletter (Signal to Noise Ratio). The investment arm identifies and supports early-stage companies working on transformative technologies, while the newsletter provides public insights on technology investing and company building authored by co-founder Kevin Mahaffey.
Differentiator
Problem solved
Functional benefit
Products and services
- SNR Ventures Management Core venture capital fund operation that identifies, evaluates, and invests equity capital in early-stage technology startups across AI, software, robotics, biotech, and cybersecurity; for founders and entrepreneurs building transformative companies.
- Signal to Noise Ratio Newsletter Substack newsletter authored by Kevin Mahaffey covering technology investments, company building, and industry insights.
Quantifiable outcome
- Multiple unicorn companies and successful exits in portfolio including Lookout, Lattice, Benchling, Airtable, and acquired companies
Companies that use SNR
Customer profileSegments1 record
Ideal customer profiles1 record
SNR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SNR partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
SNR competitors and assessment
Company assessmentDirect peers
- Eniac Ventures: Early-stage seed fund focused on technical founders, with a thesis spanning AI, infrastructure, and consumer. Comparable to SNR in stage, check size, and technical-founder focus.
- Liquid 2 Ventures: Y Combinator-affiliated early-stage fund led by Joe Montana, investing primarily in YC startups. Comparable to SNR as a small, founder-network-driven seed fund leveraging YC deal flow.
- Pear VC: Pre-seed and seed fund co-founded by Pejman Nozad and Mar Hershenson, with strong ties to Stanford and YC. Comparable to SNR in early-stage focus and operator-investor positioning.
- Unusual Ventures: Operator-led early-stage fund by Jyoti Bansal, backing technical founders in AI, infrastructure, and dev tools. Comparable to SNR in operator-investor DNA and early-stage focus.
- Lerer Hippeau: Early-stage seed and Series A fund focused on consumer, enterprise, and frontier tech. Comparable to SNR in stage, thesis breadth, and founder-first positioning.
- Homebrew: Operator-led seed fund by Hunter Walk and Satya Patel, focused on early-stage infrastructure, consumer, and developer tools. Comparable to SNR in size, stage, and founder-first thesis.
- Notation Capital: Technical-founder-focused pre-seed and seed fund backing developer tools, AI, and infrastructure. Comparable to SNR in stage, technical-founder orientation, and small-team structure.
- Hustle Fund: Pre-seed and seed fund investing across sectors with a focus on accessible, founder-friendly terms. Comparable to SNR in stage, check size, and horizontal seed approach.
- Garuda Ventures: Early-stage fund focused on technical and diverse founders across AI, robotics, and infrastructure. Comparable to SNR in stage, thesis breadth, and founder-first differentiation.
Broad incumbents
- Y Combinator (continuity / partner network): The accelerator from which SNR sources deal flow and where Kevin Mahaffey is a part-time partner. Comparable as the originating platform for SNR's deal funnel and a broader incumbent in early-stage startup formation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
SNR social profiles
Digital presenceSNR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SNR leadership team
Management profileNumber of profiles
Profiles2 records
SNR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SNR M&A and investment
M&A and investmentM&A
Investments40 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SNR
What does SNR do?
SNR is a venture capital firm that provides early-stage equity capital and operational partnership to ambitious technology founders. It invests in startups working on transformative technologies across AI, software, robotics, biotech, and cybersecurity, positioning itself as a 'first-believer' investor that supports founders from inception through crises and breakthroughs.
Is SNR a public or private company?
SNR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SNR founded?
SNR was founded in 2013. It employs 1 to 10 people.
Where is SNR based?
SNR is headquartered in San Francisco, United States, in the North America region.
Who are SNR's main competitors?
Direct peers on record are Eniac Ventures, Liquid 2 Ventures, Pear VC, Unusual Ventures, Lerer Hippeau, Homebrew, Notation Capital, Hustle Fund and Garuda Ventures. Y Combinator (continuity / partner network) is listed as a broad incumbent.
Does SNR have an API?
No public API is recorded for SNR.
What industry is SNR in?
SNR's product category is Venture Capital. Its primary akta.pro industry code is FSANAHAN, Corporate Strategic Real Assets & Infrastructure Venture Investing. Its NAICS code is 523940 and its SIC code is 6282.