What Beechfield House does

Beechfield House is an independently owned boutique heritage hotel located in Beanacre near Melksham, Wiltshire, United Kingdom. The business operates from a Grade II listed Italianate country house built in 1878 and converted into a hotel in the late 1960s, set within eight acres of landscaped grounds that include a walled garden, formal lawns, woodland, a kitchen garden, a croquet lawn, a 40ft heated outdoor pool (April to October), a helipad, and four EV charging points. The hotel runs 24 individually designed bedrooms, each named after a tree on the property, and four relaxed dining spaces plus a tranquil terrace. It has held the AA's top-tier 4 Red Stars (Inspector's Choice) and 2 AA Rosettes for cuisine for 2024/25, plus the AA Breakfast Award.

Revenue is generated across four primary streams: nightly room accommodation and multi-night break packages, food and beverage (2 AA Rosette a la carte restaurant, Sunday lunches, breakfast, dinner, afternoon tea), events and occasions (meetings, private dining, wakes, exclusive-use hire including NYE), and ancillary fees (helicopter landing, EV charging). Distribution is overwhelmingly direct-to-consumer via the hotel's own website (using the rezcontrol.com booking engine), direct phone and email reservations, and a third-party gift voucher platform (ibookedonline.com). Pricing is generally published as 'from' figures on packages rather than rack rates, with examples ranging from £325 (Wiltshire Stay & Bath Spa Day) to £495 per room per night (NYE Exclusive Use). Marketing is content-led, with an active blog, SEO targeting Wiltshire/Bath/Cotswolds destination keywords, organic social on Facebook, Instagram, TikTok, and TripAdvisor, plus referral listings via Visit Wiltshire, Visit Bath, and Britain's Finest.

The business is a small single-asset operator with no disclosed parent company, investors, or cap table, employing between 11 and 50 staff. The current owners have progressively reinvested in the property since acquiring it in June 2006, including a proprietary 2.5km dedicated fibre broadband cable linking directly to the Melksham telephone exchange, a complete commercial kitchen replacement in April 2015, and an ongoing redecoration programme beginning in 2017. The customer base is a mix of leisure couples, families, dog owners, business meeting groups, and occasion/event guests, predominantly UK domestic.

Name

Beechfield House

Legal name

Beechfield House

Website

https://beechfieldhouse.co.uk

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

11–50 employees

Short description

Beechfield House is an independently owned boutique heritage hotel in Wiltshire, UK, operating 24 individually designed bedrooms across 8 acres of grounds with 2 AA Rosette dining, a heated outdoor pool, and event hosting for UK leisure, family, and corporate guests.

Ownership category

akta.pro rank

Product category

Boutique Heritage Hotel Accommodation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels & Motels (7011), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAGAOAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Boutique country hotel
• Luxury hotel accommodation
• Fine dining restaurant
• Hotel event hosting
• Wedding venue packages

Headquarters

HQ city

Beanacre

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel accommodation (rooms): Recurring booking-based revenue from 24 individually named bedrooms (named after trees on the property) including Garden Suite, Master Bedroom, Snug, Classic, Comfy, Cosy, Family Friendly, and Dog Friendly room categories. Revenue driven by nightly stays, multi-night break packages, and seasonal offers.
2. Restaurant, bar and dining: Revenue from food and beverage across four relaxed dining spaces plus a tranquil terrace. Offerings include a 2 AA Rosette a la carte restaurant, Sunday lunches, breakfast, dinner, and afternoon tea. The in-house chef team sources produce from the on-site kitchen garden and local suppliers.
3. Events and occasions: Revenue from hosting meetings, parties, private dining, funeral teas and wakes, and exclusive-use hire of the entire property. The 'Occasions' section includes bespoke packages for parties, events, wakes, and private dining experiences.
4. Gift vouchers: Gift vouchers sold through a third-party platform (ibookedonline.com) redeemable against hotel stays, afternoon tea, dining experiences, and Sunday lunches. Treated as prepaid future revenue.
5. Seasonal packages (Christmas, NYE, Mother's Day, etc.): Revenue from multi-component seasonal packages including the Three Night Christmas Break, NYE Exclusive Use (from £495/room/night), Two-Night Stay & Dine, Celebration Package, Sunday Roast & Stay, and the Wiltshire Stay & Bath Spa Day (from £325), often sold on non-refundable prepayment terms.
6. Helicopter landing fees and EV charging: Ancillary fees from helicopter landing charges (£100/day non-residents, £50/day residents) and EV charging (£20 minimum per session). Modest ancillary revenue but serves guests' premium transport needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Beechfield House is a heritage country house hotel in Beanacre, Wiltshire, offering 24 individually named bedrooms, a 2 AA Rosette restaurant with four dining spaces and a terrace, an Italianate heated outdoor pool, and event hosting across eight acres of landscaped grounds. The hotel operates as an independent full-service hospitality venue combining overnight accommodation, fine dining, weddings and private events, seasonal packages, gift vouchers, and ancillary services including EV charging and a helicopter landing area.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (24 individually named bedrooms) Overnight stays in 24 individually named bedrooms across categories including Garden Suite, Master Bedroom, Snug, Classic, Comfy, Cosy, Family Friendly and Dog Friendly, each themed after a tree on the property. Targeted at leisure couples, families, dog owners and small business travellers seeking a country house stay in Wiltshire.
• Restaurant and Bar Dining Award-winning (2 AA Rosettes 2024/25) a la carte restaurant and bar serving breakfast, dinner, Sunday lunches, afternoon tea and drinks across four relaxed indoor dining spaces and a tranquil outdoor terrace. Offerings use seasonal flavours, locally sourced produce and on-site kitchen garden produce. Open to both resident guests and walk-in diners.
• Meetings, Events and Occasions Hosting Hiring of meeting rooms (including a card room), private dining spaces and the full property for corporate meetings, small conferences, team away-days, weddings, parties, wakes, funeral teas and exclusive-use whole-property bookings. Includes full hospitality support, bespoke catering and accommodation for groups.
• Seasonal Packages and Breaks Multi-component curated packages combining accommodation with dining, seasonal events and partner experiences. Includes the Three Night Christmas Break, NYE Exclusive Use, Two-Night Stay & Dine, Celebration Package, Sunday Roast & Stay, and the Wiltshire Stay & Bath Spa Day package with The Roseate Villa Bath and Thermae Bath Spa. Sold under non-refundable prepayment terms with final balances due by 1st November for Christmas bookings.
• Gift Vouchers Prepaid gift vouchers redeemable against hotel stays, afternoon tea, dining experiences and Sunday lunches at Beechfield House. Sold via the third-party platform ibookedonline.com and treated as prepaid future revenue.
• Heated Outdoor Pool Access Use of a heated 40ft outdoor swimming pool within the walled garden, available from April to October for resident guests. Includes loungers and poolside relaxation.
• EV Charging Service On-site electric vehicle charging via four charging points (two Tesla-dedicated chargers and two general Type 2 connectors), available to guests with a minimum £20 per session fee.
• Helicopter Landing Service Use of the on-site designated helicopter landing area (grid reference ST 903 655 GB), available to residents and non-residents subject to prior telephone booking and adjacent RAF Lyneham Zone frequency (123.4 MHz). Charges of £100/day for non-residents and £50/day for residents apply.

Quantifiable outcome

• Sustained 4 AA Red Stars, 2 AA Rosettes, and AA Breakfast Award for 2024/25
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Visit WiltshirecoreGTM or Marketing PartnerRegional destination marketing organisation for Wiltshire. Beechfield House is featured on the Visit Wiltshire website (visitwiltshire.co.uk) including on the Wiltshire things-to-do map PDF. The hotel actively cross-references Visit Wiltshire on its 'Things to Do' and 'Local Attractions' pages and the organisation is acknowledged across blog content. Drives referral discovery for tourism to the Wiltshire region.
• Visit BathcoreGTM or Marketing PartnerVisit Bath logo appears on Beechfield House's homepage alongside other partner marks. Visit Bath is referenced across blog content (e.g., Christmas markets in Bath, Bath Spa blog) as a cross-promotion partner. Beechfield House is positioned as a rural base for exploring Bath, only 30 minutes away.
• Britain's FinestminorChannel Partner/ Reseller/ DistributorBritain's Finest logo is featured on the Beechfield House homepage, indicating the hotel is listed in this UK directory of country house hotels and accommodation. Serves as a referral/listing channel for guests searching curated directories of premium UK properties.
• The Roseate Villa BathcoreStrategic or Co-development PartnerLuxury boutique hotel in Bath partnering with Beechfield House on the 'Wiltshire Stay & Bath Spa Day' experience. The package combines an overnight stay at Beechfield House with Afternoon Tea at The Roseate Villa Bath and a Thermae Bath Spa session. The Roseate Villa Bath is directly hyperlinked from the Beechfield House blog.
• Thermae Bath SpacoreStrategic or Co-development PartnerBath's famous naturally warm mineral water spa. Forms the third pillar of the 'Wiltshire Stay & Bath Spa Day' package, sold by Beechfield House from £325, alongside stays at Beechfield House and Afternoon Tea at The Roseate Villa Bath. Includes complimentary parking as a practical element of the partnership offering.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorTripAdvisor is linked from the Beechfield House website footer (Hotel_Review-g528763-d291136). Multiple TripAdvisor reviews are quoted on the Awards & Reviews page and home page, providing social proof for prospective guests. TripAdvisor functions as both a discovery and review distribution channel.
• AA (Automobile Association)coreOthersThe AA assesses and awards the hotel with 4 Red Stars (Inspector's Choice), 2 Rosettes for food, and the AA Breakfast Award. AA logos and ratings are prominently displayed on the Beechfield House homepage and Awards & Reviews page. Represents an ongoing quality assessment and accreditation relationship rather than a commercial distribution channel.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Gainsborough Bath Spa: Five-star hotel in Bath city centre with the only natural thermal spa in the UK. Comparable as a high-end Bath-based accommodation partner/competitor that features in Beechfield's bundled Spa Day package and competes for the same premium tourist segment.
• Calcot & Spa: AA 4 Red Star country house hotel near Tetbury in the Cotswolds with spa and family facilities. Direct comparable within 30 miles of Beechfield, sharing the same AA 4 Red Star tier and family-friendly premium positioning.
• The Roseate Villa Bath: Boutique luxury hotel in central Bath that co-markets the Wiltshire Stay & Bath Spa Day package with Beechfield House. Closely comparable as a small, independently run, design-led luxury property in the Bath visitor catchment.
• Whatley Manor: AA 5 Red Star country house hotel in the Cotswolds with a 2 Rosette restaurant and spa. Closely comparable boutique property competing for the same premium leisure and corporate retreat demand within a 30-mile radius of Beechfield House.
• Bailbrook House Hotel: Grade II listed Georgian mansion hotel near Bath with restaurant, lounge bar and meeting facilities. Comparable as a heritage property on the Bath periphery offering overnight stays, dining and corporate meetings in the same competitive set.
• Bishopstrow Hotel & Spa: Wiltshire country house hotel near Warminster with spa, restaurant and grounds. Direct regional peer competing for the same Wiltshire leisure and corporate retreat demand within easy reach of Longleat and the same visitor attractions as Beechfield.
• Woolley Grange Hotel: AA 5 Red Star Jacobean manor house hotel near Bath with family-friendly rooms and walled gardens. Directly comparable as a heritage country house hotel catering to family leisure breaks, similar to Beechfield's family-friendly positioning.
• The Royal Crescent Hotel & Spa: Grade I listed luxury hotel on Bath's Royal Crescent with fine dining and spa. Direct competitor for the Bath/Wiltshire leisure traveller, often used as an alternative or add-on destination in the same regional trip.
• Lucknam Park Hotel & Spa: Five-star country house hotel near Bath with Michelin-starred dining, spa and extensive grounds. Directly comparable as an AA/Michelin-rated luxury rural escape serving the same Bath/Wiltshire/Cotswolds catchment with a similar premium-stay, fine-dining and exclusive-use offering.

Broad incumbents

• Hand Picked Hotels: Multi-property UK collection of country house hotels including several in the South West. Comparable as a broader incumbent offering similar heritage-accommodation, fine-dining and spa experiences, but operating at portfolio scale with centralised marketing and procurement.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Beechfieldhouse
• Instagraminstagram.com/beechfieldhouse
• TikToktiktok.com/@beechfieldhouse
• LinkedInlinkedin.com/company/beechfield-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beechfield House