NOA
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NOA does
NOA (엔오에이) is a Seoul-based for-profit media production and artist management company founded in 2018-2019 that operates at the intersection of classical music content and live performance. The company owns and operates TOWMOO (또모), a classical music YouTube channel that has held the #1 ranking in Korea's classical category for 7 consecutive years and grown to approximately 800,000 subscribers, with multiple videos exceeding 10 million views. NOA's offerings are organized around four pillars: (1) concert planning, production, and operation services delivered through a proprietary content-to-performance-to-content workflow; (2) YouTube advertising and branded content products on TOWMOO; (3) a Cultural Partnership Program that distributes discounted performance links to employees of partner corporations at zero cost to the employer; and (4) artist incubation and management spanning classical, crossover, and J-pop genres.
The company's competitive assets include an in-house orchestra that enables end-to-end control of production, what it describes as Korea's highest-level classical audio studio facility, and a portfolio of IP-based concert products including the world's first 'Suzume's Doorlocking Film Concert'. NOA monetizes through four streams: one-time concert ticket and production fees, YouTube advertising revenue, transaction-fee ticket commissions from cultural partnership conversions, and bespoke branded promotion services for advertisers seeking premium classical association. Distribution runs through direct ticket sales (including via Interpark, where NOA ranked #1 in the classic category in 2023 and 2024), the TOWMOO YouTube channel as a top-of-funnel marketing vehicle, Instagram for organic engagement, and a B2B inquiry funnel for cultural partnership sign-ups.
NOA is a privately held Korean corporation led by CEO Jang Joo-hoon (장주훈), operating from a Gangnam-gu headquarters with 11-50 employees. The company currently serves the domestic Seoul/Gyeonggi market only and shows no public revenue, funding, or M&A activity; its email domain indicates an operational relationship with Day1 Company, though the ownership structure is not explicitly disclosed.
NOA firmographics
Firmographics- Name
- NOA
- Legal name
- (주)엔오에이 (NOA Corporation)
- Website
- https://noa.ooo
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NOA industry classification
Industry- Product category
- Live Performance & Concert Production
- NAICS
- Musical Groups and Artists (711130), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Motion Picture and Sound Recording Industries (512), Sound Recording Industries (5122)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Music & Concert Video Streaming Platforms (MPACAAAI), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where NOA is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
NOA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Concert Tickets and Production Services: Revenue from planning, producing, and operating concerts and performances. NOA has conducted 300+ performances over 3 years reaching 150,000+ cumulative audience. Services include verified NOA-planned concert packages, custom performance production, and concert-related contracting.
- YouTube Advertising (TOWMOO): Revenue from advertising on the TOWMOO YouTube channel with 800K subscribers. Offers both general advertising products and branded advertising products with customized content and event planning.
- Cultural Partnership Services: Monthly discounted performance links provided to corporate employees at zero cost to the partner company. NOA provides carefully selected performance discounts to partner companies' employees, generating revenue from ticket commissions.
- Branding and Promotion Services: Premium promotion services combining classical music content with brand messaging. Positioned as sophisticated and classy brand packaging leveraging the premium image of classical music.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Cultural Partnership - Zero Cost Program |
| Other | Pay-as-you-go | General Advertising Product |
| Other | Pay-as-you-go | Branded Advertising Product |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NOA product offering
Product offeringCore offering
NOA plans, produces, and operates classical music concerts and film concerts, leveraging its 7-year #1 Korean classical YouTube channel TOWMOO (800K subscribers) as both a content platform and audience-acquisition engine. The company also runs a corporate Cultural Partnership Program that distributes discounted performance access to employees of partner companies, and sells advertising on the TOWMOO YouTube channel.
Product overview
NOA is a Korean arts and entertainment company operating as a platform that connects artists with audiences through sustainable stages and memorable experiences. The company offers a multi-product portfolio centered around its flagship 7-year consecutive #1 classical music YouTube channel '또모 TOWMOO' (800K subscribers), comprehensive concert planning/production/operation services including the world-first '스즈메의 문단속 필름콘서트', corporate cultural partnership programs for employee welfare, and branded advertising services on the YouTube channel. NOA also provides packaged concert products, custom production services, and performance outsourcing.
Differentiator
Problem solved
Functional benefit
Brands
- 또모 TOWMOO: Korea's #1 classical music YouTube channel for 7 consecutive years with 800,000 subscribers, producing entertainment-style classical content including '교수님 속이기' and '마스터클래스' series.
Products and services
- TOWMOO (또모) YouTube Channel Korea's leading classical music YouTube channel producing entertainment-style classical content such as '교수님 속이기' and '마스터클래스'. Held the #1 position for 7 consecutive years with 800,000 subscribers and multiple videos exceeding 10 million views.
- Concert Planning, Production & Operations (공연 기획/제작/운영)
Quantifiable outcome
- 7 consecutive years as Korea's #1 classic YouTube channel
- +4 more outcomes
Companies that use NOA
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
NOA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NOA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cultural Partnership Partner Companies (14 companies)coreNOA provides monthly discounted performance links to partner companies at zero cost. Companies distribute these links to employees as cultural welfare benefits. The program currently serves 100,000 employees across 14 companies, providing access to NOA's premium performances including Interpark #1 ranked classic concerts, Ghibli/Marvel/Harry Potter orchestral performances, and various film concerts and band performances.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
NOA competitors and assessment
Company assessmentBroad incumbents
- SM Entertainment: Korean entertainment conglomerate combining artist management, content production, and live performance operations. Comparable to NOA in the artist discovery, management, and live-event pillars, although operating in K-pop rather than classical.
- CJ ENM: Major Korean entertainment conglomerate producing film, music, and live performance content including classical and film-concert events. Overlaps with NOA in film-concert production, IP licensing, and large-venue event operations, but at vastly greater scale and broader portfolio.
- Lotte Entertainment: Korean entertainment and venue operator with classical concert promotion adjacent to its cinema and cultural-event portfolio. Comparable in operating large-scale cultural venues and running classical/live performance programming.
- Universal Music Group: Global recorded-music major with Korean operations that produces classical content and licenses IP for concerts. Comparable in the content production, IP licensing, and artist management dimensions that NOA also operates in, though at global scale.
- Sony Music Entertainment: Global recorded-music company with a strong Korean presence and active licensing of IP (including Harry Potter and film catalogues) for orchestral concerts. Comparable to NOA in content production and IP-based concert licensing.
Emerging players
- Idagio: Classical-music-focused streaming platform with curated content and audience development capabilities. Comparable to NOA's TOWMOO in building a dedicated audience for classical music via digital channels, though monetized via subscription rather than ads and tickets.
- Berliner Philharmoniker (Digital Concert Hall): World-leading orchestra operating a paid concert video streaming platform. Comparable to NOA's TOWMOO channel in distributing classical performance content online, though at a higher price point and with different distribution economics.
Direct peers
- Seoul Philharmonic Orchestra: Korea's flagship orchestra, producing classical concerts and competing for the same performance venues, audience, and Interpark ranking slots as NOA's in-house orchestra. Both organizations monetize through ticket sales and corporate cultural partnerships.
- Classicomm: Korean classical music concert promotion and production company operating in the same Seoul classical-concert market as NOA. Direct competitor for Interpark ticket rankings, orchestra resources, and corporate cultural-welfare partnerships.
Regional players
- Avex Group: Japanese music and entertainment conglomerate with classical content, concert production, and artist management businesses. Comparable business model to NOA's content-plus-concert-plus-talent stack, but primarily serving the Japanese market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NOA social profiles
Digital presenceNOA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOA leadership team
Management profileNumber of profiles
Profiles1 record
NOA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOA
What does NOA do?
NOA plans, produces, and operates classical music concerts and film concerts, leveraging its 7-year #1 Korean classical YouTube channel TOWMOO (800K subscribers) as both a content platform and audience-acquisition engine. The company also runs a corporate Cultural Partnership Program that distributes discounted performance access to employees of partner companies, and sells advertising on the TOWMOO YouTube channel.
Is NOA a public or private company?
NOA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOA founded?
NOA was founded in 2019. It employs 11 to 50 people.
Where is NOA based?
NOA is headquartered in Seoul, South Korea, in the Asia region.
How does NOA make money?
Four revenue lines are on record. Concert Tickets and Production Services are the primary driver. The others are youTube Advertising (TOWMOO), cultural Partnership Services and branding and Promotion Services.
Who are NOA's main competitors?
Broad incumbents on record are SM Entertainment, CJ ENM, Lotte Entertainment, Universal Music Group and Sony Music Entertainment. Emerging players are Idagio and Berliner Philharmoniker (Digital Concert Hall). Direct peers are Seoul Philharmonic Orchestra and Classicomm. Avex Group is listed as a regional player.
Does NOA have an API?
No public API is recorded for NOA.
What industry is NOA in?
NOA's product category is Live Performance & Concert Production. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 711130 and its SIC code is 7900.