Eesti Tenniseliigade Ühendus

What Eesti Tenniseliigade Ühendus does

Eesti Tenniseliigade Ühendus (MTÜ Eesti Tenniseliigade Ühendus), operating under the Liigatennis brand, is a Tallinn-based Estonian non-profit association that organizes and administers amateur tennis leagues nationwide. Founded in 2016 and headquartered at Raba 2, Tallinn 10917, the organization runs a four-tier league structure (Esiliiga, Teine Liiga, Kolmas Liiga, Neljas Liiga) for men and women across singles and doubles formats, including senior categories spanning S40+ to S70+. The platform supports registration, seasonal competition calendars, live rankings/leaderboards, a tiered point system with Masters qualification, and a seasonal player transfer mechanism that governs promotion and relegation between leagues.

The organization's technology backbone is the TournamentSoftware.com platform operated by the Estonian Tennis Federation (Eesti Tennise Liit), through which all player licensing, tournament registration, and competition administration are conducted. Players are required to hold an ETL license valid for 12 months to participate. The platform exposes the league's ruleset (reglement), tournament calendar, and rankings publicly via liigatennis.ee. SEB serves as the title sponsor of SEB Liigatennis across all divisions for both men and women, with the multi-month tournament series running from May through August.

Commercially, the organization operates on transaction-based participation fees paid into the MTÜ Eesti Tenniseliigade Ühendus bank account: 15 euros per player per singles tournament class and 20 euros per pair (10 euros per player) per doubles tournament class. SEB sponsorship and federation coordination supply the remainder of the operating support. The customer base consists of individual amateur and senior recreational tennis players seeking skill-level appropriate competitive play; there are no enterprise or institutional customers. The organization does not operate outside Estonia, has no parent company, and has no disclosed funding rounds.

Name

Eesti Tenniseliigade Ühendus

Legal name

MTÜ Eesti Tenniseliigade Ühendus

Website

https://liigatennis.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Eesti Tenniseliigade Ühendus is an Estonian non-profit that organizes amateur tennis leagues nationwide, running four-tier men's and women's competitions in singles and doubles. It serves recreational and senior players, administers registrations through TournamentSoftware.com, and operates under SEB title sponsorship.

Ownership category

akta.pro rank

Product category

Amateur Tennis League Management

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAAAJ

Tennis Leagues & Team Competitions

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Amateur tennis leagues
• Tennis league management
• Sports tournament organization
• Recreational tennis competition
• Tennis federation events

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tournament Participation Fees: Players pay participation fees for each tournament class they enter. Singles tournaments cost 15 euros per player. Doubles tournaments cost 20 euros per pair (10 euros per player).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eesti Tenniseliigade Ühendus organizes and governs seasonal amateur and veteran tennis league competitions in Estonia through the Liigatennis platform (liigatennis.ee). It runs four tiered league divisions (Esiliiga, Teine Liiga, Kolmas Liiga, Neljas Liiga) for men and women in singles and doubles formats, with player rankings, a tiered point system, promotion/relegation between divisions, and Masters finals. Tournament registration and the required annual ETL player license are administered through the TournamentSoftware.com platform.

Product overview

Eesti Tenniseliigade Ühendus operates a comprehensive amateur tennis league platform consisting of the Liigatennis web platform for tournament management and rankings. The organization manages four-tier league divisions (esiliiga/First League, teine liiga/Second League, kolmas liiga/Third League, neljas liiga/Fourth League) for both men and women in singles and doubles formats. Key components include the SEB Liigatennis tournament series, the ETL-i litsents annual licensing system, the Edetabelid rankings system, the Mängijate üleviimised player transfer system, and the Punktisüsteem point system with Masters qualification. All tournament registration and competition administration is handled through TournamentSoftware.com integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Liigatennis Platform (liigatennis.ee) Central web platform for Estonian amateur tennis league management, providing tournament registration, live rankings/leaderboards, player transfers between leagues, and competition calendar management for amateur and senior tennis players across Estonia.
• SEB Liigatennis Mehed (Men's SEB League Tennis) Seasonal multi-month men's league tennis tournament series (May-August) covering all four skill divisions (esiliiga, teine liiga, kolmas liiga, neljas liiga) in singles and doubles, sponsored by SEB and open to licensed amateur players in Estonia.
• SEB Liigatennis Naised (Women's SEB League Tennis) Seasonal multi-month women's league tennis tournament series (May-August) covering divisions I-IV in singles and II-IV in doubles, sponsored by SEB and open to licensed amateur women players in Estonia.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SEBcoreGTM or Marketing PartnerSEB is the title sponsor of SEB Liigatennis tournaments for both men and women across all league divisions. The SEB Liigatennis brand appears on all major tournament listings.
• Eesti Tennise Liit (Estonian Tennis Federation)coreStrategic or Co-development PartnerParent organization that coordinates all tennis activities in Estonia. The league requires players to have an ETL (Estonian Tennis Federation) license valid for 12 months. Registration and tournament management conducted through ETL's TournamentSoftware platform.
• TennisNet.EEminorGTM or Marketing PartnerTennis news and media website operating as a banner partner on the liigatennis.ee website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Estonian Tennis Federation (Eesti Tennise Liit): The national governing body for tennis in Estonia. It is the union's parent coordinator and licensing authority, operating the TournamentSoftware.com platform on which the league depends. Most directly comparable in terms of national-level tennis activity and institutional role.
• Latvian Tennis Union (Latvijas Tenisa Savienība): Latvian national tennis federation running amateur league play. Closest geographic and demographic comparable to Estonia, with similar small-market tennis ecosystem.
• Lithuanian Tennis Federation (Lietuvos Teniso Federacija): Lithuanian national tennis body operating amateur league competition. Another Baltic peer with similar population size and tennis market characteristics.
• Swedish Tennis Federation (Svenska Tennisförbundet): Swedish national tennis federation running the Elitserien and amateur league structures. A larger Nordic comparable with multi-tier league competition across men's and women's divisions.
• Suomen Tennisliitto (Finnish Tennis Association): Finnish national tennis body running amateur league competition. Comparable in scale, market size, and structure (small Nordic/Baltic tennis market with multi-tier league system and federation-led amateur competition).

Broad incumbents

• French Tennis Federation (Fédération Française de Tennis): French national tennis federation running interclub amateur league competition across the country. Comparable in league-based amateur tennis organization but at much greater scale.
• Tennis Australia: Australian national tennis body operating pennant and amateur league competitions. Comparable in running multi-tier community tennis leagues with promotion/relegation dynamics.
• USTA League Tennis: The United States Tennis Association operates the largest amateur league tennis program in the world, with USTA League being the most directly comparable product to the Estonian Liigatennis. Same multi-tier, multi-division league format for adults in singles and doubles.
• Lawn Tennis Association (LTA, UK): UK national tennis body operating county leagues and national league structures for amateur tennis. Comparable in league organization function but at much greater scale.
• Deutscher Tennis Bund (German Tennis Federation): Germany's national tennis federation running Bundesliga team competition and amateur league play. A much larger established tennis body with overlapping league-organization function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/liigatennis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Tenniseliigade Ühendus