What SANA Hotels does

SANA Hotels Portugal, S.A. is a privately held Portuguese hotel group headquartered in Lisbon that operates 16-18 hotel properties across four countries: Portugal (13+ properties in Lisbon, Algarve, Cascais-Estoril, Sesimbra, and Caldas da Rainha), Angola (EPIC SANA Luanda), Germany (SANA Berlin and SANA Residence Berlin), and France (Auberge du Jeu de Paume in Chantilly). The portfolio is organized into multiple brand tiers: MYTHIC (luxury with 24-hour butler service), EPIC SANA (5-star), MYRIAD by SANA (contemporary luxury), EVOLUTION Hotels (4-star lifestyle), and core SANA (3-4 star). Supporting the hotel portfolio are integrated revenue lines including the proprietary SAYANNA Wellness & SPA brand (spa treatments, fitness, memberships, retreats, corporate wellness), SANA Card corporate loyalty programme, SANA Hub coworking spaces, a collection of restaurants (Fifty Seconds fine dining, Allora Italian, The Kitchen, Bread & Friends bakery, Switch Supper Club), and an MICE business with congress centres capable of hosting up to 750 guests in Luanda and up to 1,760 in Chantilly.

The group's technology stack is built around a multi-language, multi-currency direct booking platform (sanahotels.com) powered by TravelClick, supporting five languages (Portuguese, English, Spanish, German, French) and five currencies (EUR, BRL, CNY, USD, GBP). Properties are equipped with conference technology including LED walls, 86-inch interactive screens, High-End Genelec sound systems, SSDI WiFi, and domotics-controlled AV at EPIC SANA Luanda. Distribution operates through direct web/contact centre, property-level field sales, dedicated trade and corporate sales teams, OTAs and travel agents, plus loyalty-driven referrals via SANA Card and partnerships with Sport Lisboa e Benfica, TAP Miles & Go, and Jardim Zoológico de Lisboa.

SANA Hotels monetizes through six primary revenue streams: room accommodation (transactional nightly rates from €104 city to €185+ spa packages), food and beverage (transactional restaurant and bar revenue across on-site venues), SAYANNA Wellness & SPA (recurring memberships plus transactional treatments and corporate wellness packages), meetings and events (transactional meeting room and congress centre rentals plus catering), voucher sales (one-time gift vouchers for stays, dining, and spa), and the SANA Card corporate membership programme (annual recurring subscriptions). Customer segments span leisure/individual travellers, corporate/MICE event planners, and corporate wellness buyers. The company has won the Escolha do Consumidor (Consumer Choice Award) for 11 consecutive years through 2026, supporting its positioning as a leading Portuguese hospitality brand.

Name

SANA Hotels

Legal name

SANA Hotels Portugal, S.A.

Website

https://sanahotels.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SANA Hotels is a privately held Portuguese hotel group operating 16-18 hotels across Portugal, Germany, Angola, and France under multiple tiers (MYTHIC, EPIC, EVOLUTION, SANA), serving leisure travellers, corporate MICE clients, and wellness consumers through integrated accommodation, dining, spa, and events.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Meetings and events
• Wellness and spa
• Fine dining restaurants
• Corporate hospitality services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Accommodation: Core revenue from room bookings across 16+ hotel properties in Portugal, Germany, Angola, and France. Accommodations range from 3-star city hotels to 5-star luxury resorts. Direct bookings via website and third-party OTAs, with corporate negotiated rates via SANA Card.
2. Food & Beverage: Revenue from on-site restaurants and bars across hotel properties. Includes fine dining restaurants (Fifty Seconds, Allora, Al Quimia), casual dining, rooftop bars, beach/pool bars, and private dining for events. Additional revenue from executive menus, brunch offerings, and banqueting.
3. SAYANNA Wellness & SPA: Revenue from spa treatments, massages, wellness retreats, fitness memberships, personal training, and day passes. Also sells gift vouchers and corporate wellness packages (Business Vouchers, Daily Passes). Services available to both hotel guests and external members.
4. Meetings & Events: Revenue from renting meeting rooms, conference centres, and event spaces for corporate meetings, conferences, incentives, social events, and weddings. Additional revenue from event catering, audiovisual equipment, and custom event packages.
5. Voucher Sales: Sale of gift vouchers for hotel stays, restaurant dining, and SAYANNA SPA experiences. Vouchers available for individual experiences or bundled packages.
6. SANA Card Corporate Membership: Annual corporate membership programme providing preferential rates, benefits, and exclusive offers to member companies. Generates recurring revenue from corporate clients who book frequently.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SANA Hotels operates 18 owned and operated hotel properties across four countries (Portugal, Angola, Germany, France), ranging from 3-star city hotels to 5-star luxury resorts under the MYTHIC, EPIC SANA, EVOLUTION, and core SANA brands. The group sells hotel accommodation alongside integrated food & beverage (fine dining, casual, rooftop bars), the proprietary SAYANNA Wellness & SPA brand (treatments, gyms, retreats), meeting rooms and congress centres for corporate events, SANA Card corporate loyalty membership, gift vouchers, and coworking spaces.

Product overview

SANA Hotels is a Portuguese hotel chain operating a portfolio of 18 properties across Portugal (Lisbon, Algarve, Cascais-Estoril, Sesimbra, Caldas da Rainha), Angola (Luanda), Germany (Berlin), and France (Chantilly). The portfolio is organized into tiers: MYTHIC (luxury with butler service), EPIC (premium), EVOLUTION (contemporary/business), and core SANA (standard). Supporting the hotels are SAYANNA Wellness & SPA (spa/fitness brand with treatments, memberships, gyms, personal training, kids programs, and retreats across 7 locations), SANA Card (corporate loyalty program), SANA Hub (coworking spaces), comprehensive Meetings & Events services (meeting rooms, conference centers, corporate/social events, weddings, team building), and a collection of restaurants including fine dining (Fifty Seconds, Allora, Al Quimia), casual dining (The Kitchen, Bread & Friends), and entertainment venues (Switch Supper Club). The company also offers gift vouchers, corporate services (business vouchers, daily passes, office massages), and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Brands

• EPIC SANA: Luxury hotel brand featuring premium properties including EPIC SANA Algarve, EPIC SANA Lisboa, EPIC SANA Marquês, and EPIC SANA Luanda.
• MYTHIC SANA
• MYRIAD by SANA
• EVOLUTION Hotels
• SAYANNA Wellness & SPA
• SANA Card
• SANA Hub

Products and services

• MYTHIC SANA Downtown Suites Luxury hotel property in Lisbon featuring certified butler service available 24 hours a day, representing the premium MYTHIC tier of the SANA Hotels portfolio.
• EPIC SANA Algarve Beachfront resort in Albufeira featuring SAYANNA Wellness & SPA with 5 treatment rooms, a Vichy shower room, exclusive couple treatment pavilion, indoor heated pool, sauna, and Turkish bath.
• EPIC SANA Lisboa Premium hotel in Lisbon with SAYANNA Wellness & SPA services, meeting rooms, and facilities for corporate and social events.
• EPIC SANA Marquês Upscale hotel in Lisbon featuring Allora Italian restaurant with 146 seats, cocktail bar, antipasti deli-bar, ice-cream and dessert bar, and covered terrace with Italian garden views.
• EPIC SANA Luanda Luxury hotel in Angola's capital featuring Congress Center with 9 meeting rooms spanning 2,500 m² with capacity for 750 people, SAYANNA Wellness & SPA with 7 treatment rooms including VIP suite and Vichy shower, and Switch Supper Club entertainment venue.
• MYRIAD by SANA Contemporary luxury hotel in Lisbon with the Fifty Seconds signature restaurant, executive menu offerings, SAYANNA Wellness & SPA, and destination wedding venue overlooking the Tagus River.
• EVOLUTION Lisboa Urban hotel in Lisbon targeting business and leisure travellers with modern meeting facilities.
• EVOLUTION Cascais-Estoril Coastal hotel featuring The Kitchen restaurant by Chef Renato Bonfim, The Upper Deck rooftop bar, EVOLUTION Party Season event programming, and LED wall broadcasting for major sports events.
• EVOLUTION Valbom Hotel property in Portugal with meeting spaces and event facilities.
• SANA Malhoa Hotel in Lisbon with SAYANNA Wellness & SPA facilities and meeting room capabilities.
• SANA Metropolitan Hotel property in Lisbon offering standard accommodation and business services.
• SANA Sesimbra Hotel in the fishing village of Sesimbra offering beach experiences and local attractions.
• SANA Silver Coast Hotel in Caldas da Rainha, a city recognised for ceramics and cultural heritage.
• SANA Capitol Hotel property in Lisbon offering standard accommodation services.
• SANA Reno Hotel property in Lisbon.
• SANA Rex Hotel property in Lisbon.
• SANA Berlin Hotel in Berlin, Germany featuring 5 meeting rooms across 576 m² with capacity for 180 people, sustainable meeting packages from €89 per person for a full day.
• SANA Residence Berlin Serviced apartments in Berlin offering extended-stay accommodations.
• Auberge du Jeu de Paume French boutique hotel in Chantilly featuring SPA VALMONT, 5 meeting rooms totalling 2,229 m² with capacity for up to 1,760 people, high-speed internet, and a congress centre with cutting-edge technology.
• SAYANNA Wellness & SPA SANA Hotels' proprietary wellness brand offering treatments, massages, couple retreats, SAYANNA Kids programs, beauty products, fitness gyms, personal training, and membership options across multiple properties including Lisbon, Cascais, Algarve, and Luanda locations.
• SANA Card Corporate loyalty and benefits card programme for businesses offering preferential rates, advantages, and discounts across SANA Hotels properties, meeting spaces, and experiences.
• SANA Hub Coworking Coworking spaces offered by SANA Hotels for business professionals, located within hotel properties.
• SANA Hotels Meeting Rooms & Events Comprehensive meeting and event services including meeting rooms across all hotel locations (Lisbon, Algarve, Cascais, Sesimbra, Caldas da Rainha, Berlin, Luanda, Chantilly), conference centres, corporate events, social events, weddings, team building, and business packages.
• Fifty Seconds Signature fine dining restaurant at MYRIAD by SANA featuring gourmet cuisine with views over Lisbon.
• Allora Italian restaurant at EPIC SANA Marquês with 146 seats, open kitchen, antipasti bar, cocktail bar, ice-cream and dessert bar, and a covered terrace styled as an Italian garden.
• The Kitchen Modern restaurant at EVOLUTION Cascais-Estoril by Chef Renato Bonfim featuring an open kitchen concept, matured meats including porterhouse and chuletón, signature cocktails, and curated wine selection. Open Thursday to Saturday 19h00–22h30.
• SANA Hotels Gift Vouchers Gift vouchers available for hotel stays, restaurant dining, and SAYANNA spa experiences.
• SAYANNA Membership Loyalty and membership programme for SAYANNA Wellness & SPA providing access to gym facilities, exclusive spa and fitness offers, and promotions for members.
• SANA Hotels Corporate Wellness Services Business-focused wellness offerings including Business Vouchers, Daily Passes for gym and spa access, Team Building programmes, and Office Massage services targeting corporate clients.

Quantifiable outcome

• 11 consecutive Escolha do Consumidor (Consumer Choice) awards
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sport Lisboa e BenficacoreStrategic or Co-development PartnerSANA Hotels has a named partnership with Sport Lisboa e Benfica, one of Portugal's largest and most prestigious football clubs. The partnership provides mutual cross-promotional benefits, with SANA Hotels offering preferential rates and experiences to Benfica members and fans, while Benfica's brand association enhances SANA Hotels' visibility in the Portuguese market.
• TAP Miles & GocoreGTM or Marketing PartnerSANA Hotels is a partner in the TAP Miles & Go loyalty programme, allowing TAP Air Portugal loyalty programme members to redeem Miles & Go points for hotel stays, dining, and SPA experiences at SANA properties. This partnership drives incremental bookings from TAP's frequent flyer base.
• Jardim Zoológico de Lisboa (Lisbon Zoo)minorGTM or Marketing PartnerSANA Hotels maintains a partnership with Lisbon Zoo (Jardim Zoológico de Lisboa), offering combined packages and cross-promotional benefits for tourists and families visiting Lisbon. The partnership provides added value for guests seeking family-friendly experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hilton Worldwide: Global hotel major with 7,000+ properties across luxury (Conrad, Waldorf), full-service (Hilton Hotels & Resorts), and focused-service (Hampton) brands. Competes with SANA across multiple tiers in Lisbon, Algarve, and Berlin.
• Marriott International: World's largest hotel company with 8,000+ properties across 30+ brands (Ritz-Carlton, St. Regis, Marriott, Courtyard, Autograph). Directly competitive with SANA at the luxury tier in Lisbon and Algarve, and at the upscale/business tier in Berlin.
• Accor: Global hospitality leader with 5,400+ properties across luxury (Raffles, Fairmont, Sofitel), premium (MGallery, Pullman), and lifestyle/economy brands (Novotel, ibis). Overlaps SANA across multiple tiers, especially in Lisbon, Algarve, and Berlin.
• InterContinental Hotels Group (IHG): Global hotel group with 6,000+ properties across luxury (Six Senses, InterContinental), upscale (Kimpton, Crowne Plaza), and essentials (Holiday Inn). Increasingly active in Iberian markets, directly comparable to SANA's multi-tier offering.
• Meliá Hotels International: Spain's largest hotel group with 350+ properties globally under multiple brands (Meliá, Gran Meliá, ME by Meliá, Innside). Overlaps SANA's luxury and lifestyle tiers across Iberian and select international markets.
• NH Hotel Group: Iberian-headquartered multi-brand hotel group (NH Hotels, NH Collection, nhow) operating 350+ hotels across Europe and Latin America. Comparable in urban European 4-star focus and Iberian footprint.

Direct peers

• Pestana Hotel Group: Portugal's largest hotel group with 90+ properties across Europe, Africa, and the Americas under multiple brands (Pestana Collection, Pestana Hotels & Resorts, Pestana Vintage, Pousadas). Most direct peer to SANA in terms of multi-country, multi-tier Portuguese-owned hotel portfolio.
• Tivoli Hotels & Resorts: Portuguese-rooted luxury and upscale hotel brand (now part of Minor Hotels) operating properties in Lisbon, Algarve, and internationally. Directly comparable to SANA's EPIC and MYTHIC luxury tier in Portugal.
• Vila Galé Hotels: Portuguese-owned hotel group operating 30+ properties primarily in Portugal and Brazil, spanning resort and city hotels with integrated F&B and spa offerings. Comparable to SANA in scale, Iberian-focused portfolio, and integrated hospitality model.
• H10 Hotels: Spanish hotel group with ~70 properties primarily in Spain, Portugal, and Mediterranean destinations, spanning 3- to 5-star tiers with strong urban and resort presence. Comparable to SANA in Iberian focus and multi-tier portfolio structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sanahotels
• LinkedInlinkedin.com/company/sana-hotels
• Instagraminstagram.com/sanahotels
• Xx.com/SANAHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANA Hotels