Rental Group Trading

What Rental Group Trading does

Rental Group Trading is a privately held, Norway-based (Vikersund) company operating in the European used construction equipment market. Its core activities are trading used construction equipment and providing related maintenance and transport services, serving customers in the heavy construction rental sector. The company was founded in 2020 and operates with a very small team of 1–10 employees, indicating an early-stage or lean trading-and-services operation rather than a scaled platform.

The company's commercial footprint centers on equipment supply and fleet servicing. It has established a core-tier channel partnership with HD Construction Equipment, a Korean construction equipment supplier, under a 20 billion won contract for articulated dump trucks. This relationship extends the company's fleet beyond its core excavator base into dump trucks and establishes a transcontinental sourcing corridor between Korean manufacturing and the European rental market. No additional product lines, technology platforms, certifications, patents, or proprietary digital assets are disclosed in the available sources.

The revenue model appears to combine equipment resale/trading with rental fleet utilization and ancillary maintenance and transport services, though pricing, deal structure, and customer segmentation are not publicly disclosed. The company reports no funding rounds, no parent organization, no disclosed management team, and no operating geographies beyond Europe. Source coverage is limited, and the absence of disclosed customer logos, ARR, or headcount trend data constrains further inference about commercial scale or durability.

Name

Rental Group Trading

Legal name

Rental Group Trading

Website

https://rentalgrouptrading.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rental Group Trading is a Norway-based, privately held company that trades used construction equipment and provides maintenance and transport services to European rental customers, with a small team established in 2020.

Ownership category

akta.pro rank

Product category

Construction Equipment Trading

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Construction Material Merchant Wholesalers (423390)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Used construction equipment
• Heavy equipment trading
• Construction equipment rental
• Equipment maintenance services
• Equipment transport services

Headquarters

HQ city

Vikersund

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Others

Core offering

Rental Group Trading trades used construction equipment and provides maintenance and transport services. Based in Vikersund, Norway, the company supplies construction equipment — including articulated dump trucks sourced through a partnership with HD Construction Equipment — to support rental operations and construction projects across the European market.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Construction Equipment Trading

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HD Construction EquipmentcoreChannel Partner/ Reseller/ DistributorRental Group Trading, based in Norway, has entered into a significant 20 billion won contract with HD Construction Equipment for the supply of articulated dump trucks. This partnership extends Rental Group Trading's European presence beyond its core excavator business into the dump truck segment. The deal strengthens Rental Group Trading's equipment fleet for its rental operations, serving as a strategic supply relationship for heavy construction equipment.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• United Rentals: Largest North American equipment rental company with a deep construction and industrial fleet; comparable business model of renting and managing a large construction equipment fleet.
• Loxam: Major European equipment rental group with a broad construction equipment fleet across multiple countries, comparable to Rental Group Trading's European rental footprint.
• Boels Rental: Largest European equipment rental operator with a broad fleet of construction and earthmoving machinery; serves the same European rental customers as Rental Group Trading from a much larger scale.
• Herc Holdings: North American equipment rental operator focused on construction and industrial customers; relevant comparable for the rental/used-equipment trading business model.

Regional players

• Naboen Utleie: Norwegian-based equipment rental company providing construction machinery to local contractors; competes with Rental Group Trading for the same Norwegian customer base.
• Aktor AS: Norwegian equipment rental and services company serving construction customers domestically — a direct in-country peer to Rental Group Trading in the Norwegian market.

Direct peers

• Ramirent: Nordic-origin construction equipment rental specialist (now part of Boels) operating the same excavator and earthmoving fleet model across Northern Europe that Rental Group Trading competes in.
• Mateco: European specialist in construction and aerial equipment rental with a multi-country footprint; competes in the same construction equipment rental category as Rental Group Trading.
• Cramo: Pan-European construction equipment rental specialist with strong Nordic presence, directly comparable to Rental Group Trading's construction equipment rental and trading activities across Europe.

Others

• Ritchie Bros. Auctioneers: Global marketplace for trading used construction and heavy equipment; relevant to Rental Group Trading's used-equipment trading activity though not a direct rental competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/RentalGroupTrading
• LinkedInlinkedin.com/company/rental-group-trading

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Group Trading