Real Estate Award

What Real Estate Award does

Real Estate Award AG is a Zürich-based Swiss corporation that operates an annual awards gala recognizing achievement in the Swiss real estate and construction industry. The event is held at the Trafo Hall in Baden, Aargau, and has been running since 2014, with editions documented between 2021 and 2025 and a 2026 edition scheduled for October 22, 2026. The company serves a tightly defined domestic audience of developers, brokers, financial institutions, real estate service providers, and industry associations. There is no proprietary software platform, no digital product beyond a newsletter, and no AI/ML component; the asset is fundamentally a live, in-person annual event.

The business model is event-based and dual-revenue: (1) ticketed attendee sales and (2) multi-tiered event sponsorship. Sponsorship tiers observed include Presenting (SVIT Schweiz), Diamond (Lebensraum Schweiz), Platinum (Admicasa), Silver (Sunrise, Swiss Marketplace Group, KWC Group), with public-sector support from Kanton Aargau and Stadt Baden. Media partners — Immo!nvest, Immobilien Business, Immoday — provide earned-media amplification in exchange for positioning. The organization is small (1-10 employees), led by CEO Mara Schlumpf and Deputy CEO Tim Caspar, and is privately held.

Geographically and structurally, the company is single-event and single-market. Revenue is concentrated into one night per year in Switzerland only, and there is no recurring SaaS, subscription, or licensing line. The principal forward-looking levers visible in the input are the addition of a French-language newsletter (suggestive of Romandie outreach) and continued curation of the sponsor ladder, but no material product or geographic diversification is documented.

Name

Real Estate Award

Legal name

Real Estate Award AG

Website

https://realestateaward.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Estate Award AG is a Zürich-based Swiss corporation that runs an annual awards gala in Baden recognizing excellence in the Swiss real estate and construction industry, funded through ticket sales and a multi-tiered sponsorship model serving developers, brokers, and industry associations.

Ownership category

akta.pro rank

Product category

Industry Awards Events

akta.pro primary industry

Awards Ceremonies & Recognition Events (MPAGAHAF)

akta.pro secondary industry

Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Industry awards events
• Real estate awards
• Corporate gala events
• Event sponsorship
• Construction recognition

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Sale of tickets for the annual Real Estate Award ceremony and gala dinner event. Nominated project companies receive two tickets; additional tickets available for purchase.
2. Event Sponsorship: Multi-tiered sponsorship program including Platinum Event Partner, Diamond Event Partner, Silver Event Partner, Presenting Partners, Communication Partners, and Media Partners. Sponsors receive visibility and brand placement at the annual event.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Real Estate Award AG operates an annual awards ceremony and gala dinner that recognizes outstanding achievements and innovation across the Swiss real estate and construction industry. The awards are presented in four categories — Marketing (Vermarktung), Project Development & Innovation (Projektentwicklung und Innovation), Digital, and Sustainability (Nachhaltigkeit) — plus an annual Real Estate Personality of the Year honor. The event combines a public voting process, project submissions, ticketed ceremony attendance, and tiered corporate sponsorship.

Product overview

Real Estate Award is a Swiss award organization operating as a single unified product—the annual Real Estate Award ceremony and its associated services. The core offering consists of the award ceremony itself, which recognizes excellence across four categories: Vermarktung (Marketing), Projektentwicklung und Innovation (Project Development and Innovation), Digital, and Nachhaltigkeit (Sustainability). Supporting services include the Projekt Einreichung (Project Submission) platform for companies to submit entries, the Publikumsvoting (Public Voting) platform for audience participation, and Event Tickets for the gala. Additional modules include Newsletter subscriptions in German and French for ongoing communication with participants and stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Award Ceremony
• Public Voting Platform
• Project Submission Service
• Event Tickets

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Admicasa ImmobilienflagshipGTM or Marketing PartnerPlatinum Event Partner for the Real Estate Award, providing highest tier sponsorship visibility at the annual ceremony and related events.
• Lebensraum Schweiz AGflagshipGTM or Marketing PartnerDiamond Event Partner, representing the second-highest sponsorship tier with significant brand visibility at the annual Real Estate Award ceremony.
• SunrisecoreGTM or Marketing PartnerSilver Event Partner providing sponsorship support for the Real Estate Award.
• Swiss Marketplace GroupcoreGTM or Marketing PartnerSilver Event Partner for the Real Estate Award.
• KWC GroupcoreGTM or Marketing PartnerSilver Event Partner for the Real Estate Award.
• Kanton AargaucoreGTM or Marketing PartnerPresenting Partner representing regional government support for the Swiss real estate and construction industry awards.
• Stadt BadencoreGTM or Marketing PartnerPresenting Partner representing municipal support; the award ceremony is held at Trafo Baden.
• SVIT SchweizcoreGTM or Marketing PartnerPresenting Partner representing Swiss real estate industry association.
• Man's WorldminorGTM or Marketing PartnerPresenting Partner for the Real Estate Award.
• Swiss Startup AssociationminorGTM or Marketing PartnerPresenting Partner representing startup ecosystem connection to the real estate industry.
• FRZ Flughafenregion ZürichminorGTM or Marketing PartnerPresenting Partner representing Zurich Airport Region business community.
• Parsenn-Produkte AGminorGTM or Marketing PartnerPresenting Partner for the Real Estate Award.
• Communicaziun.chminorGTM or Marketing PartnerCommunication Partner providing communications and media support.
• Immo!nvestminorGTM or Marketing PartnerMedia Partner providing editorial coverage and industry news visibility.
• Immobilien BusinessminorGTM or Marketing PartnerMedia Partner providing trade media coverage of the Real Estate Award.
• ImmodayminorGTM or Marketing PartnerMedia Partner and jury member (Anita Horner, Fondatrice d'Immo-Atelier, Presidente dell'www.immoday.ch) provides dual role as media coverage and jury participation.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Immoday: Swiss real estate industry news platform that is both a media partner and jury contributor to REA. Comparable as an adjacent real estate media/recognition platform serving the same Swiss industry audience.

Broad incumbents

• Architizer A+ Awards: Large global architecture and building awards program with public voting component and gala. Comparable in jury-plus-public-voting mechanics and category-based project recognition.
• Iconic Awards: International architecture and design award run by the German Design Council. Comparable as a multi-category recognition program for built-environment innovation, serving an overlapping corporate sponsor and architect/developer audience.
• World Architecture Festival: Global architecture awards and conference event combining jury evaluation with live presentation and gala. Comparable in scale and combined conference/awards event format for the built environment.

Direct peers

• MIPIM Awards: International real estate awards program run alongside the MIPIM conference, recognizing outstanding real estate projects globally. Directly comparable as a jury-evaluated, gala-format awards event for the real estate industry, though broader geographic scope than REA.
• European Property Awards: Regional property awards program covering European residential and commercial real estate. Directly comparable as a tiered, jury-evaluated awards event with ceremony and media partner ecosystem serving the same target audience.
• FIABCI Prix d'Excellence: International real estate awards competition run by the International Federation of Real Estate Professions (FIABCI). Comparable as a multi-category, jury-and-peer-voted recognition program for real estate projects with gala presentation.

Emerging players

• International Architecture Awards: Awards program run by the Chicago Athenaeum and The European Centre, recognizing architecture and built-environment projects. Overlaps with REA's 'Projektentwicklung und Innovation' category on the architectural/project-development side.

Regional players

• Best Architects Award: Annual German-language (DACH) award recognizing outstanding architectural work, with strong penetration in Switzerland and Germany. Comparable in regional scope, language market, and jury-evaluated submission process.
• Swiss Innovation Award: Swiss national innovation recognition program with multi-category awards and gala ceremony. Comparable as a Switzerland-based, sector-celebrating annual event with sponsorship tiers and jury selection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@realestateaward
• LinkedInlinkedin.com/company/real-estate-award
• Instagraminstagram.com/realestateaward
• TikToktiktok.com/@realestateaward
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Award