Monumental
Monumental is a Toronto-based social purpose consultancy founded in 2017 that delivers equitable city-building services — engagement, strategy, policy, and capacity building — to governments, private developers, and non-profits, supplemented by internal programs such as FutureBUILDS, Making Space, and All Out.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Monumental does
Monumental is a Toronto-headquartered social purpose consultancy founded in 2017 by Kofi Hope and Zahra Ebrahim. The firm delivers professional services across four practice areas — Engagement & Co-Design, Strategy, Policy & Research, Retreats & Capacity Building, and Innovative & Bold Initiatives — to government agencies, private developers, and non-profits working on equitable urban development. Service delivery relies on a small core team of approximately eight professionals in Toronto, supplemented by an extensive network of project-specific collaborators and subject matter experts, with no disclosed technology platform or proprietary software stack.
The business model is project-based professional services: revenue is generated through consulting engagements, retreats, and policy or research projects rather than recurring software or product revenue. Pricing is quote-driven and not publicly disclosed. Customer acquisition runs primarily through founder-led thought leadership (250+ public talks, a monthly Toronto Star column, TEDx appearances), referrals from an extensive board-level network across Canadian civic institutions, and direct outreach to government and enterprise buyers.
The firm also operates internal initiatives outside its core consulting practice: FutureBUILDS (a BIPOC real estate talent pipeline co-developed with the Infrastructure Institute), Making Space (an equitable urban development project), and All Out (an arts-based city-building collective). The explicit mission is to advance equitable city-building while prioritizing the development and success of BIPOC leaders, and the firm holds founder-led positions as Urbanists-in-Residence at the University of Toronto School of Cities.
Monumental firmographics
Firmographics- Name
- Monumental
- Legal name
- Monumental
- Website
- https://monumentalprojects.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Monumental is a Toronto-based social purpose consultancy founded in 2017 that delivers equitable city-building services — engagement, strategy, policy, and capacity building — to governments, private developers, and non-profits, supplemented by internal programs such as FutureBUILDS, Making Space, and All Out.
- Ownership category
- akta.pro rank
Monumental industry classification
Industry- Product category
- Urban Development Consulting
- NAICS
- Research and Development in the Social Sciences and Humanities (54172), Civic and Social Organizations (813410)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)
Keywords
Where Monumental is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Monumental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Consulting Services: Monumental generates revenue through providing professional consulting services to government agencies, private companies, and non-profit organizations. Services include engagement and co-design, strategy and policy development, retreats and capacity building, and innovative initiative development. Revenue appears to be project-based consulting engagements rather than recurring software or product revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Monumental product offering
Product offeringCore offering
Monumental is a Toronto-based social purpose consultancy providing professional services to governments, private companies, and non-profits focused on equitable city-building and urban development. Core offerings include Engagement & Co-Design, Strategy/Policy/Research, Retreats & Capacity Building, and Innovative & Bold Initiatives. The firm pairs a small core staff with a project-specific network of collaborators and subject matter experts to deliver human-centered, community-led consulting engagements.
Product overview
Monumental is a social purpose consultancy offering a unified suite of professional services centered on equitable city-building and urban development. The core offerings include Engagement & Co-Design, Strategy Policy & Research, Retreats & Capacity Building, and Innovative & Bold Initiatives. These services are complemented by branded programs/initiatives including FutureBUILDS (BIPOC career development in real estate), Making Space, and All Out (art-focused community engagement). The firm operates as a partnership model, working with governments, private companies, and non-profits to create thoughtful solutions to complex urban issues with community voice at the center.
Differentiator
Problem solved
Functional benefit
Brands
- FutureBUILDS: A real estate development initiative seeking to support early- and mid-career Black, Indigenous and People of Colour (BIPOC) professionals in the urban development and city-building industry.
- Making Space
- All Out
Products and services
- Engagement & Co-Design
Companies that use Monumental
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
Monumental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monumental partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FutureBUILDS (Infrastructure Institute)coreFutureBUILDS is Monumental's real estate development initiative seeking to support early- and mid-career Black, Indigenous and People of Colour (BIPOC) in the real estate development industry. It is a collaborative initiative with the Infrastructure Institute, providing mentorship and pathways into the industry for underrepresented professionals.
- University of Toronto's School of CitiescoreBoth co-founders serve as Urbanists-in-Residence at the University of Toronto's School of Cities, creating ongoing academic partnership for research, teaching, and knowledge sharing in urban development.
- Toronto Arts CouncilminorZahra Ebrahim serves as Board member, creating connection between city-building and arts communities.
- Canadian Urban InstituteminorZahra Ebrahim serves as Board member, linking Monumental to broader urban policy networks.
- Park PeopleminorZahra Ebrahim serves as Board Chair, connecting Monumental to community park and public space initiatives.
- Munk School of Global Affairs and Public PolicyminorKofi Hope is a Senior Fellow, creating academic linkage for policy research and urban affairs.
- Centre for Addiction and Mental Health (CAMH)minorKofi Hope serves as Board member, representing community voice in healthcare planning.
- Toronto Indigenous Business AssociationminorTrina Moyan is a member, supporting Indigenous engagement in business and economic development.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Monumental competitors and assessment
Company assessmentBroad incumbents
- AECOM: Global infrastructure consultancy with urban planning, economics, and community engagement practices serving public agencies and developers — represents the large-incumbent competitor Monumental would face when scaling beyond its niche.
- Perkins&Will: Global architecture and urban design firm where Monumental's Design and Placemaking Lead previously worked; offers community engagement, urban design, and master planning as part of a broader portfolio, providing a benchmark for senior talent and methodology overlap.
- Arup: Global engineering and design consultancy with urban planning, policy advisory, and community engagement practices serving municipalities and developers — a comparable multi-disciplinary advisor at the policy/strategy/placemaking intersection.
- Doblin (Deloitte): Deloitte's human-centered design practice previously built and led by Monumental co-founder Zahra Ebrahim; offers similar human-centered, policy and service design consulting to government and enterprise clients as part of a much larger firm.
Direct peers
- Urban Strategies Inc. Canadian urban planning and placemaking consultancy serving municipalities, developers, and public agencies on city-building, master planning, and community engagement — directly comparable in scale, geography, and service mix to Monumental's Strategy/Policy and Engagement practices.
- HR&A Advisors: US-based real estate and economic development advisory firm providing strategy, planning, and policy consulting to public agencies and private developers — comparable as a specialized advisory firm working at the intersection of equitable development, public-sector clients, and urban strategy.
- DIALOG: Canadian interdisciplinary design practice with integrated urban planning, architecture, and community engagement teams serving public and private clients on city-building projects — directly comparable in Canadian geography, design-led methodology, and equity/community-centered work.
Emerging players
- PROCESS (urban planning studio): Toronto-based urban and cultural planning studio previously co-founded by Monumental Principal Sara Udow — a direct lineage peer with similar scale, geography, and community-centered urban planning practice.
- Sidewalk Labs (urban advisory practice): Urban innovation advisory practice focused on equitable, technology-enabled city-building and master planning — comparable in mission orientation toward inclusive urban development but with a different technology-led lens.
Others
- Canadian Urban Institute: Canadian non-profit research and policy organization focused on urban issues where Monumental co-founder Zahra Ebrahim serves on the board; thematically aligned ecosystem partner with overlapping advisory/research mandate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Monumental social profiles
Digital presenceMonumental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monumental leadership team
Management profileNumber of profiles
Profiles9 records
Monumental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monumental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monumental
What does Monumental do?
Monumental is a Toronto-based social purpose consultancy providing professional services to governments, private companies, and non-profits focused on equitable city-building and urban development. Core offerings include Engagement & Co-Design, Strategy/Policy/Research, Retreats & Capacity Building, and Innovative & Bold Initiatives. The firm pairs a small core staff with a project-specific network of collaborators and subject matter experts to deliver human-centered, community-led consulting engagements.
Is Monumental a public or private company?
Monumental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monumental founded?
Monumental was founded in 2017. It employs 1 to 10 people.
Where is Monumental based?
Monumental is headquartered in Toronto, Canada, in the North America region.
How does Monumental make money?
One revenue line is on record: professional Consulting Services.
Who are Monumental's main competitors?
Broad incumbents on record are AECOM, Perkins&Will, Arup and Doblin (Deloitte). Direct peers are Urban Strategies Inc., HR&A Advisors and DIALOG. Emerging players are PROCESS (urban planning studio) and Sidewalk Labs (urban advisory practice). Canadian Urban Institute is listed as an others.
Does Monumental have an API?
No public API is recorded for Monumental.
What industry is Monumental in?
Monumental's product category is Urban Development Consulting. Its primary akta.pro industry code is BPAGAKAO, Capacity Building & Nonprofit Infrastructure Funders. Its NAICS code is 54172 and its SIC code is 8742.