First Choice Foods

What First Choice Foods does

First Choice Foods Limited is a Nepal-based manufacturer of premium frozen French fries and potato products, operating from a state-of-the-art processing facility in Mainahiya, Rupandehi, with a sales and marketing office in Lalitpur. Commercial production commenced on June 7, 2024, following approximately NPR 2 billion in planned investment, and the company is led by Founder and Executive Chairman Krishna Prasad Paudel alongside board director and Senior Potato Agronomist Shyam Prasad Dhakal. Avasar Equity Limited, an SEBON-licensed PE/VC fund manager backed by major Nepali banks, holds a board position as institutional investor.

The company's core technology stack centers on a single integrated processing facility featuring water-knife cutting systems, partial pre-frying, lab-conducted sugar testing of incoming potatoes, and owned temperature-controlled cold-chain logistics from processing through dispatch. Raw material is sourced exclusively from a network of more than 30,000 partner farmers across 30 Nepali districts, with the company supplying seed potatoes and technical cultivation support. Finished products are sold under two consumer brands — Himalayan Crisp (premium, BRCGS-certified, 6mm and 9mm cuts in 1kg and 2.5kg packs) and Hamro Fries (domestic value tier, 9mm cut) — with an expansion pipeline of eight additional SKUs including crinkle cut, hash browns, smiles, aloo tikki, wedges, and vegetable burger patties.

The business model combines B2B bulk sales (minimum 1x40ft reefer container for export), private label/OEM manufacturing for commercial partners, and distribution through a domestic dealer network served by dedicated freezer trucks. End customers include international retailers, foodservice operators (restaurants, cafes, hotels), private label brands, domestic consumers, and regional distributors. The company holds BRCGS, HALAL, DFTQC certifications and an export license, and has completed initial exports to India (June 2025) and the United States (November 2025) alongside continued domestic sales.

Name

First Choice Foods

Legal name

First Choice Foods Limited

Website

https://fcffoods.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

First Choice Foods Limited is a Nepal-based manufacturer of premium frozen French fries and potato products, serving international retailers, foodservice operators, private label brands, and domestic distributors through a single state-of-the-art processing facility, with exports to India and the United States.

Ownership category

akta.pro rank

Product category

Frozen Potato Products Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Potato & Vegetable Chips Manufacturing (AFAKAIAA), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Frozen french fries
• Potato processing
• Frozen potato products
• Foodservice manufacturing
• Private label fries

Headquarters

HQ city

Butwal

HQ country

Nepal

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Product Sales: Direct sales of frozen French fries and potato products to retailers, foodservice operators, and commercial businesses domestically and internationally
2. Private Label Manufacturing: Custom packaging and branded manufacturing under customer labels for wholesale distributors and commercial partners
3. Export Sales: International sales of frozen potato products to global markets including the United States, with formal export documentation support

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

First Choice Foods manufactures premium frozen French fries and potato-based frozen products at its state-of-the-art facility in Mainahiya, Rupandehi, Nepal. Its core sellable line consists of frozen French fries under the Himalayan Crisp (9mm and 6mm cuts, 1kg and 2.5kg packs) and Hamro Fries (9mm cut) brands, made from locally sourced Alverstore Russets potatoes, partially pre-fried, with no preservatives, MSG, artificial colours, or flavours. Products are sold to domestic foodservice operators, retailers, and distributors, and exported internationally under the company's own brands or via private label/OEM arrangements.

Product overview

First Choice Foods is a potato processing company offering a portfolio of frozen potato products under two main brands. The core offerings are Himalayan Crisp and Hamro Fries frozen French fries, available in 6mm and 9mm cuts with 1kg and 2.5kg packaging options. The company is expanding its portfolio with upcoming products including Crinkle Cut, Smiles, Hash Brown, Smokey Bites, Aloo Tikki, Veg Sticks, Potato Wedges, and Veg Burger Patty. All products are manufactured from locally sourced Altverstore Russets potatoes, are gluten-free, vegan-friendly, and contain no artificial additives or preservatives.

Differentiator

Problem solved

Functional benefit

Brands

• Himalayan Crisp: Premium frozen French fries brand available in 9mm and 6mm cuts, offered in 1kg and 2.5kg packs. BRCGS certified product.
• Hamro Fries

Products and services

• Himalayan Crisp Premium frozen French fries brand available in 9mm and 6mm cuts, with the 9mm variety offered in 1kg and 2.5kg packs and the 6mm variety in 2.5kg packs. Made from Alverstore Russets potatoes, partially pre-fried for optimal crispiness, gluten-free, vegan-friendly, and BRCGS certified.
• Hamro Fries Locally branded frozen French fries available in 9mm cut in both 1kg and 2.5kg packs. Targets the Nepali market with the same quality standards as Himalayan Crisp, made from locally sourced potatoes and manufactured with no added preservatives.
• Private Label / OEM Manufacturing Custom branded frozen French fries manufactured for wholesale distributors and commercial partners under their own labels, with flexible specifications, packaging, and export documentation support. Minimum order quantity of 1x40ft reefer container for international export.

Quantifiable outcome

• 30,000+ partner farmers supported in Nepal
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Partner Farmers NetworkcoreStrategic or Co-development PartnerNetwork of 30,000+ partner farmers across 30 districts of Nepal. Company provides seed potatoes, technical cultivation support, and purchases harvested potatoes for production. Supports economic prosperity of Nepali farmers and ensures consistent raw material supply.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Agristo: Belgian frozen potato product manufacturer specializing in French fries and derived products for retail and foodservice. Comparable as a private-label-heavy frozen fries exporter of similar scale.
• Aviko: European specialist in frozen potato products (French fries, flakes, granules) with strong private-label and foodservice orientation. Comparable as a similarly sized frozen-fries specialist pursuing private-label and export channels.
• Farm Frites: Netherlands-based frozen French fries manufacturer with global foodservice and private-label distribution. Comparable as a mid-sized specialist exporter in the same product category.

Broad incumbents

• Lamb Weston: Major global supplier of frozen potato products (French fries, formed potatoes, hash browns) to foodservice and retail. Comparable as a direct incumbent in the same product category FCF is entering through export.
• McCain Foods: Global leader in frozen potato products including French fries, hash browns, and formed potatoes. Directly comparable as the dominant frozen-fries manufacturer that First Choice Foods must compete with in export markets like the US and India.
• J.R. Simplot: Diversified food and agribusiness company with a large frozen-potato-products business serving foodservice and retail worldwide. Comparable as a competing frozen-fries manufacturer with vertically integrated potato sourcing.

Emerging players

• Bart's Potato Company: Egyptian frozen French fries producer exporting to international markets. Comparable as an emerging-market frozen fries exporter pursuing similar buyer segments in MENA, EU, and beyond.
• Mydibel: Belgian producer of frozen potato products (fries, croquettes, hash browns) focused on retail private-label and foodservice. Comparable as a similarly positioned frozen-potato private-label specialist.
• Cavendish Global Corporation: Frozen potato product supplier in multiple geographies. Comparable as a regional/specialty frozen fries player pursuing foodservice and retail export channels.

Regional players

• Himalaya Snacks (Nepal): Nepali snack/food manufacturer focused on the domestic market. Comparable as a regional Nepal-based packaged food peer competing for similar retail and foodservice customers in Nepal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fcfoods
• YouTubeyoutube.com/@fcfoods
• Facebookfacebook.com/fcffoods1
• LinkedInlinkedin.com/company/first-choice-foods-ltd
• Instagraminstagram.com/fcfoodsofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Foods