Name

Samoa Events

Legal name

Samoa Events

Website

https://samoaevents.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Samoa Events is a private Samoan endurance sports event management company organizing marathons, cycling tours, triathlons, and open-water swim expeditions across the Pacific Islands — serving individual endurance athletes in Samoa, New Zealand, French Polynesia, the Cook Islands, and Tonga.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Tour Operators (561520), Other Spectator Sports (711219), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

akta.pro secondary industries

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Endurance sports events
• Pacific swim tours
• Marathon swimming races
• Triathlon event management
• Destination cycling tours

Headquarters

HQ city

Avarua

HQ country

Cook Islands

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Entry Fees: Primary revenue from participant entry fees for races including the Samoa International Marathon (Full Marathon $450 NZD, Half $180, 10km $120, 6km $80, 3km $60 for internationals; local rates in WST also available), Warrior Race triathlon ($350-$500 NZD), Tour of Samoa cycling event, Lalomanu Half Marathon, Perimeter Relay, and other running events. Fees typically include event entry, tee shirts, medals, and shuttle transport to start lines.
2. Guided Tour and Expedition Packages: All-inclusive packages bundling accommodation, transport, transfers, race entry, dedicated support vehicles, and meals. Examples include Sau'ai Savai'i 3D Ironman packages (Single Premium $3,500 NZD, Twin-Double $2,600 per person, Budget $2,250 for 4 nights), Aitutaki Swim Escape swim holidays, and multi-day Tour of Samoa packages.
3. Ultra Marathon Swim Guiding and Ratification: Revenue from guided ultra marathon open-water swims including Tahiti-Mo'orea crossings (21.2 km), Bora Bora circum-swim (23-25 km), Apolima Strait, Firth of Thames, and Seti's Triangle. Pricing ranges from approximately $3,000-$6,500 NZD depending on ratification requirements and group size.
4. O Swim NZ / Swim Expeditions: Operates O Swim NZ, an ocean swim club in Auckland, New Zealand, organizing swim expeditions with recommended contributions per event ($20-$150 NZD per swimmer). Associated brand Swim.Tours and Kiwi Swim Holidays also operate under this umbrella.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Samoa Events organizes, manages, and delivers endurance sports events across the Pacific Islands, spanning open-water swimming, marathon swimming, road running, road cycling, and triathlon disciplines. The company provides end-to-end event services including online registration, race timing, course marking, safety support (boats, personal support vehicles, aid stations), accommodation booking, airport transfers, and meal provisioning, with optional all-inclusive tour packages for international participants.

Product overview

Samoa Events is an event management company providing swim, bike, run, and triathlon events primarily in Samoa, with operations extending to French Polynesia (Tahiti, Bora Bora), New Zealand (Auckland), Tonga, and Aitutaki. The product portfolio consists of organized sporting events including: running events (Samoa International Marathon, Lalomanu Half Marathon, Perimeter Relay, Samoa Run Series); cycling events (Tour of Samoa, Savai'i 180 Challenge); triathlon events (Warrior Race with multiple distances); and ocean marathon swims (Apolima Strait, Bora Bora Circum-Swim, Tahiti-Mo'orea, Firth of Thames, Aitutaki Swim Escape). The company also operates Swim Expeditions in Auckland under the O Swim NZ sub-brand. Events range from beginner-friendly activities to ultra-endurance challenges, with services including registration, accommodation packages, and travel coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Samoa International Marathon Annual marathon event held in Samoa featuring multiple distances (full marathon, half marathon, 10km, 6km, 3km) with point-to-point courses on Upolu island finishing in Apia. Targeted at international and local running enthusiasts as a destination road race.
• Tour of Samoa Multi-day cycling tour covering Samoa's islands of Upolu and Savai'i, featuring multiple stages including a prologue, mountain climbs, time trials, and the Savai'i 180 one-day challenge. Targeted at international and local road and touring cyclists.
• Warrior Race Half Iron-distance triathlon event in the Pacific Islands, featuring swim, bike, and run legs. Includes Warrior (full half IM), Beat the Heat (standard distance), and Sprint options. Targeted at triathletes seeking unique Pacific race environments.
• Lalomanu Half Marathon Half marathon event part of the Samoa Run Series, held at Lalomanu beach with multiple distance options (half, 10k, 6k, 4k). Targeted at road runners seeking a Pacific destination race.
• Samoa Swim Series Series of ocean swimming events in Samoa including the Pacific Open Water Challenge and the Savai'i Experience, with associated prizes and awards. Targeted at open-water swimmers.
• Perimeter Relay 104km team relay event around Upolu island with 24 stages, featuring six runners completing four stages each over one day. Targeted at running teams and clubs.
• Sau'ai Savai'i 3D Ironman Three-day ultra-Ironman triathlon event held in Savai'i, Samoa, featuring a 5km swim, 180km bike (one lap of Savai'i), and a full marathon across three consecutive days, with all-inclusive accommodation packages. Targeted at ultra endurance multi-sport athletes.
• Aitutaki Swim Escape Five-night swim holiday in Aitutaki lagoon featuring daily ocean swims to islands within the lagoon, whale watching, and activities for all swimming levels, with boutique bungalow and upmarket hotel accommodation options. Targeted at open-water swimmers seeking a guided Pacific swim holiday.
• Bora Bora Circum-Swim Fully guided 23-25km circumnavigation swim around Bora Bora within the lagoon, offered as ratified or non-ratified ultra marathon swim options with support boat, live tracker, and ratification documentation. Targeted at international open-water swimmers.
• Tahiti - Mo'orea Swim 21.2km open-water crossing between Tahiti and Mo'orea in French Polynesia, offered as a guided ultra marathon ocean swim with optional IMS F/WOWSA ratification, support boat, and live tracker. Targeted at international open-water swimmers.
• Firth of Thames Swim 23km marathon swim from Wilson's Bay Coromandel to Kawakawa Bay in Aotearoa New Zealand. Targeted at open-water marathon swimmers seeking a New Zealand ratified swim.
• Swim Expeditions - Auckland (O Swim NZ) Organized ocean swim expeditions in the Auckland region of New Zealand under the O Swim NZ sub-brand, including island swims, coastal swims, and club championships with recommended per-swimmer contributions. Targeted at Auckland-based ocean swimmers and club members.

Quantifiable outcome

• Bora Bora circum-swim speed record: Maddy Snell (Nov 2025) - 6h 24m
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tanoa Hotels (Tanoa Tusitala Hotel)coreStrategic or Co-development PartnerTanoa Tusitala Hotel in Apia serves as the primary event headquarters for the Samoa International Marathon and Tour of Samoa prize-giving. The hotel offers a 20% discount to event participants using promo code MARATHONSTAY. Tanoa Hotels is listed as a Major Partner of Samoa Events, and the partnership provides preferred accommodation rates and event logistics coordination.
• Ford Hyundai SamoacoreGTM or Marketing PartnerFord Hyundai Samoa is a Major Partner of Samoa Events, appearing in partner listings and providing vehicle support for events. Vehicle branding appears on event photography and promotional materials. The partnership provides in-kind vehicle support for race support and participant transport.
• NS CarbonminorGTM or Marketing PartnerNS Carbon is listed as a sponsor/partner on the Tour of Samoa 2026 page, appearing alongside event branding.
• Amoa ResortcoreStrategic or Co-development PartnerAmoa Resort in Savai'i is the primary accommodation and event venue for Warrior Race and Sau'ai Savai'i events. The partnership provides event-grade facilities including lagoon access, accommodation, and dining for multi-day event packages. Featured as the recommended accommodation for Warrior Week and Sau'ai Savai'i packages.
• Sheraton Samoa Aggie Greys Hotel / Taumeasina Island ResortminorChannel Partner/ Reseller/ DistributorListed as accommodation partners for the Samoa International Marathon, recommended to participants for pre and post-race stays. These hotels are featured in the 'Where to Stay' section of the marathon page alongside the event headquarters Tanoa Tusitala Hotel.
• WebScorercoreTechnology or IntegrationWebScorer is the race timing and registration platform used for Samoa Events races. It provides online start lists, live results, and race registration functionality integrated into the Samoa Events website. Used for events including Samoa International Marathon, Warrior Race, Tour of Samoa, and Lalomanu Half Marathon.
• ScottieTPhotominorGTM or Marketing PartnerScottieTPhoto (Scott Taylor) is the photographer for Samoa Events races, supplying race photos for Warrior Race and other events. Photo albums are shared via Flickr and appear across Samoa Events social media and website galleries. Listed as a Major Partner on the homepage.
• O Swim NZcoreStrategic or Co-development PartnerO Swim NZ is the operating brand for Samoa Events' Auckland swim expeditions and club activities. O Swim NZ is associated with Swim.Tours and Kiwi Swim Holidays, all operating under the Samoa Events umbrella. The brand manages regular ocean swim expeditions from Maraetai and events including the Ocean Swim Club Championships in Ōrewa.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oceanman Open Water Swimming Series: Oceanman runs a global series of open water swimming events with multiple distances and international destinations. It directly competes with Samoa Events' Samoa Swim Series and Pacific Open Water Challenge in offering destination-based ocean swim races for amateur and competitive swimmers.
• Swim Vacation: Swim Vacation is a US-based open water swimming holiday operator offering guided multi-day swim trips in tropical destinations. It is comparable to Samoa Events' Aitutaki Swim Escape and Pacific swim tour packages in business model and customer experience.
• SwimTrek: SwimTrek is a UK-based open water swimming holiday operator running guided swims across the Mediterranean, Caribbean, and Asia-Pacific. It is the most direct competitor to Samoa Events' Swim.Tours and Aitutaki Swim Escape products, with comparable all-inclusive multi-day swim holiday packages.
• Challenge Family Triathlon: Challenge Family operates a global series of middle and long-distance triathlon events with destination races. It is a direct peer to Warrior Race in terms of sport format and full-service event delivery, including travel packages and federation-aligned races.

Broad incumbents

• Ironman (World Triathlon Corporation): Ironman is the global incumbent in long-distance triathlon events, including Half Iron (70.3) and full Ironman formats. Warrior Race is positioned as the only Half Iron distance in the Pacific Islands, putting Ironman as the benchmark broad incumbent in the same discipline.
• World Marathon Majors (destination marathon operators): World Marathon Majors and similar destination marathon organizers (e.g., Great Wall Marathon, Big Five Marathon) compete for the destination marathon participant. Samoa International Marathon is a niche regional participant in this category, far smaller but serving the same traveler-athlete segment.

Others

• World Aquatics Open Water Swimming: World Aquatics (formerly FINA) is the international federation governing open water swimming. It is adjacent to Samoa Events because the ratification of ultra marathon swims by IMS F/WOWSA, which Samoa Events operates by, intersects with the broader formal open water ecosystem.
• World Open Water Swimming Association (WOWSA): WOWSA is a global open water swimming body that certifies marathon swims. Samoa Events explicitly provides WOWSA-ratified ultra marathon swims, making WOWSA a direct ecosystem partner/regulator rather than a competitor.

Regional players

• Marine Renewable Energy / Adventure Sport Operators (e.g., Pacific Surf School): Regional Pacific adventure sports operators (surf schools, dive shops, kayak outfits) run smaller-scale water sports activity experiences in the same geographies (NZ, Pacific islands). They are partial competitors for the Pacific activity-tourism dollar and adjacent to Samoa Events' swim expeditions.
• Tour of Mauritius (and similar Pacific/Indian Ocean cycling tours): Tour of Mauritius is a multi-day destination cycling tour in the Indian Ocean, comparable to the Tour of Samoa in offering multi-stage island cycling with international participants. It is a regional peer with similar format but different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SamoaEvents
• LinkedInlinkedin.com/company/samoa-events
• Instagraminstagram.com/samoaswim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samoa Events