Eden Property Group

Name

Eden Property Group

Legal name

Eden Prop Group Ltd

Website

https://edenpropertygroup.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Development and Investment Services

NAICS

Lessors of Real Estate (5311)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Investors, Nec (6799)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

Keywords

• Property development services
• Residential real estate investment
• Land planning services
• Affordable housing delivery
• Brownfield site regeneration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Property Development and Sales: Eden acquires brownfield and allocated sites, renovates existing housing stock, and repurposes commercial buildings for residential use. Revenue is generated through the development and sale of residential and mixed-use properties. The company also delivers affordable housing in partnership with registered providers.
2. Land Planning Services: Eden Property Group's planning team secures planning permissions for residential and mixed-use development sites. This creates value through land acquisition and planning gain opportunities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Eden Property Group is a UK-based real estate investment and development company that identifies brownfield and allocated urban sites through its land planning team, secures planning permissions, and delivers residential and mixed-use developments. The company renovates existing housing stock and repurposes commercial buildings for residential use, working with local building contractors who employ both traditional and modular construction methods. Eden also partners with registered housing providers to deliver affordable housing for vulnerable populations, including vulnerable adults, armed forces veterans, and domestic abuse survivors.

Product overview

Eden Property Group is a multi-faceted property investment company offering three integrated service lines: Land Planning (identifying and acquiring development sites), Developments (constructing and renovating residential and mixed-use properties through local partnerships), and Social Initiative (delivering affordable housing in partnership with registered providers). These services are interconnected—the Land Planning team identifies development opportunities, the Developments team delivers the projects, and the Social Initiative program ensures affordable housing outcomes for vulnerable populations. The company operates across London and the wider UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Planning Sourcing land and buildings with development potential in sustainable urban locations across the UK, including acquisition of brownfield and allocated sites suitable for residential or mixed-use development through extensive due diligence. Engages with local planning authorities, stakeholders, and residents to ensure proposals respond to community priorities and secures planning permissions.
• Developments Property development service partnering with local businesses to deliver private and affordable developments tailored to community needs. Acquires and renovates existing housing stock and repurposes commercial buildings for residential use, employing both traditional and modular construction techniques with partner building contractors.
• Social Initiative (Affordable Housing) Affordable housing delivery programme working with registered providers to source portfolios of under-utilised or abandoned properties and provide investment to bring them back into safe, secure, and affordable residential use. Targets vulnerable adults, armed forces veterans, and domestic abuse survivors as future tenants.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Registered Housing ProviderscoreStrategic or Co-development PartnerEden Property Group partners with registered providers of social housing to ensure residential accommodation meets the specific needs of future tenants. This includes providing homes for vulnerable adults, armed forces veterans, and domestic abuse survivors. The registered providers are responsible for housing management while Eden handles property sourcing, investment, and development delivery.
• Building ContractorscoreImplementation/ SI/ Consulting PartnerEden works with an established network of partner companies including building contractors to deliver high-quality, locally distinctive developments. The company utilises both traditional and modular construction techniques in partnership with these contractors.
• Local BusinessescoreStrategic or Co-development PartnerEden partners with local businesses to deliver private and affordable developments that are tailored to meet the needs of local communities. These local partners assist in the delivery of planning permissions secured by Eden's Land Planning team.
• Local Planning AuthoritiescoreStrategic or Co-development PartnerEden engages positively with local planning authorities, stakeholders, and local residents to ensure proposals respond to community priorities. The company works collaboratively with planning authorities to secure permissions for residential and mixed-use developments.
• Housing AssociationscoreStrategic or Co-development PartnerEden collaborates with housing associations as part of its established network of partner companies to deliver developments. Housing associations assist in providing homes that meet specific community needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Berkeley Group: Major London-focused residential developer with a long-standing emphasis on brownfield regeneration and mixed-use developments. Highly comparable to Eden in product type (urban, brownfield, mixed-use) and target geographies, though at materially larger scale.
• Keepmoat Homes: UK housebuilder with strong focus on regeneration, brownfield and partnership-led affordable housing schemes. Directly comparable in regeneration-led delivery model and affordable housing partnerships.
• Pocket Living: London developer specialising in affordable homes for first-time buyers on under-utilised urban land. Directly comparable niche focus on affordable, urban, brownfield-led residential delivery.
• Mount Anvil: London-based residential developer focused on regeneration sites and mixed-use schemes in inner London. Similar product profile (urban regeneration, mixed-use residential) and similar target customers in the London market.
• Urban Splash: UK regeneration-focused developer known for brownfield and repurposing-led residential and mixed-use schemes. Comparable regeneration-led approach and use of modern/modular construction techniques.
• Vistry Group (formerly Countryside Partnerships): UK housebuilder with a large Partnerships division delivering affordable and private housing alongside registered providers. Closely matches Eden's model of combining private developments with affordable housing delivery through housing association partnerships.

Others

• Peabody: One of the UK's largest housing associations and a registered provider of affordable homes. Functions partly as a partner/customer for Eden-type developers delivering affordable housing, making it a relevant ecosystem peer rather than direct competitor.
• L&Q: Large UK housing association that partners with developers to deliver affordable homes across London and the South East. Relevant as both a potential partner and comparator for Eden's affordable housing pipeline.

Broad incumbents

• Barratt Developments: Largest UK housebuilder with significant London operations and an established partnerships / affordable housing arm. Competes with Eden for sites and planning permissions, but operates at far greater scale across mainstream and affordable segments.
• Taylor Wimpey: Major UK homebuilder with a substantial London division delivering both private and affordable homes. Comparable product category and exposure to UK planning dynamics, but at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edenpropertygroupltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Property Group