Wellspring Counselling & Psychotherapy

What Wellspring Counselling & Psychotherapy does

Wellspring Counselling & Psychotherapy Inc. is a Vancouver-based, founder-owned private mental-health practice established in 2016 by Alistair Gordon (MA, RCC), a University of British Columbia Adjunct Professor and published author. The company delivers individual, couples, family, and trauma counselling to BC residents through a primarily online model, supported by four physical offices in Vancouver, Burnaby, Coquitlam, and Maple Ridge. Services are delivered by a team of 11 named Registered Clinical Counsellors and span a broad evidence-based modality portfolio including EMDR, Emotion-Focused Therapy (EFT), Cognitive-Behavioural Therapy (CBT), Internal Family Systems (IFS), AEDP, Brainspotting, Clinical Hypnosis, and Narrative Therapy, alongside two proprietary, trademarked frameworks developed by the founder: CorMorphosis™ Psychotherapy and Core Needs Therapy™ (CNT), the latter positioned as a short-term 6–12 session model.

The practice operates a fee-for-service revenue model with sessions reimbursable through most BC extended health benefit plans. Customer acquisition is driven by a free 15-minute no-waitlist consultation funnel routed through the JaneApp self-serve booking platform, supported by content marketing across a self-help blog, a free Self-Help Program, local SEO across eight BC service areas, and an active social media presence. Operational compliance is anchored in HIPAA and PIPEDA privacy regimes, and the practice maintains credentialing affiliations with BCACC, CCPA, CHCPBC, EMDRIA, and the Gottman Institute.

Wellspring is a service-intensive, human-delivered clinical practice with no disclosed external funding, no app, no public API, and no AI or machine-learning capabilities. Its growth levers are clinician hiring, geographic densification within the Lower Mainland, and potential methodology licensing via the CorMorphosis™ Professionals training track. Revenue and unit economics are not publicly disclosed.

Name

Wellspring Counselling & Psychotherapy

Legal name

Wellspring Counselling & Psychotherapy Inc.

Website

https://wellspringcounselling.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellspring Counselling & Psychotherapy is a Vancouver-based private mental-health practice founded in 2016, delivering evidence-based individual, couples, and trauma counselling to BC residents online and across four Lower Mainland offices via a team of 11 Registered Clinical Counsellors.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Individual counselling services
• Couples therapy
• Trauma therapy
• Online psychotherapy
• Evidence-based therapy

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Counselling & Psychotherapy Sessions: Fee-for-service counselling sessions delivered by Registered Clinical Counsellors (RCCs). Sessions are available online and in-person. Services are covered by most extended health benefits in British Columbia. The practice operates primarily online across BC and select Canadian provinces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wellspring Counselling & Psychotherapy provides individual, couples/marriage, and trauma counselling and psychotherapy services to consumers across British Columbia from four physical locations in Greater Vancouver and via online/telehealth delivery. The practice applies a broad menu of evidence-based therapeutic modalities (including EMDR, EFT, CBT, IFS, Clinical Hypnosis, Narrative, Rogerian, AEDP, and Brainspotting) and its own proprietary methodologies CorMorphosis™ Psychotherapy and Core Needs Therapy™ (CNT).

Product overview

Wellspring Counselling & Psychotherapy is a counselling and psychotherapy practice offering a portfolio of therapeutic services delivered by Registered Clinical Counsellors (RCCs). The core offering consists of individual counselling, couples/marriage counselling, trauma therapy, and online counselling across British Columbia. The practice integrates multiple therapeutic approaches including CorMorphosis™ Psychotherapy (their proprietary integrative framework developed by founder Alistair Gordon), Core Needs Therapy™ (CNT), EMDR, Emotion-Focused Therapy (EFT), Cognitive-Behavioural Therapy (CBT), Internal Family Systems (IFS), Clinical Hypnosis, Narrative Therapy, Rogerian/Person-Centred Therapy, AEDP, Brainspotting, and others. Services are available primarily online across BC with physical office locations in Vancouver, Burnaby, Coquitlam, Maple Ridge, Richmond, New Westminster, and North Vancouver. The company also offers a free Self-Help Program as a complementary resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Therapy Specialized therapy for trauma and PTSD using trauma-focused modalities such as EMDR and Brainspotting, delivered by registered clinical counsellors.
• Online Counselling Province-wide online/telehealth counselling across British Columbia, priced at $95 + HST per individual session, allowing clients to access therapy from anywhere in BC.
• Couples & Marriage Counselling Dedicated relationship therapy for couples and married partners, priced at $125 + HST per session, addressing communication, conflict, trust, and pre-marital concerns.
• Individual Counselling & Psychotherapy One-on-one counselling and psychotherapy sessions for individual adults dealing with anxiety, depression, stress, grief, ADHD, OCD, and other mental health concerns, delivered by Registered Clinical Counsellors using evidence-based modalities.
• CorMorphosis™ Psychotherapy Proprietary therapeutic methodology developed by Wellspring, offered as a differentiated treatment framework within the practice's individual and couples counselling services.
• Core Needs Therapy™ (CNT) Proprietary therapeutic methodology developed by Wellspring, offered as a branded in-house treatment approach within the practice's counselling services.
• Self-Help Program Free online self-help resource offered as a top-of-funnel content offering to support prospective and current clients outside of paid sessions.

Quantifiable outcome

• Online therapy is as effective as in-person therapy
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BC Association of Clinical Counsellors (BCACC)coreOthersWellspring's therapists hold Registered Clinical Counsellor (RCC) designations through BCACC. The practice is affiliated with BCACC as a primary professional association providing credentials and standards for clinical counselling in British Columbia.
• EMDRIAcoreOthersFounder Alistair Gordon is an EMDRIA member, indicating specialized EMDR training and certification. EMDRIA is the international professional organization for EMDR practitioners.
• Canadian Counselling and Psychotherapy Association (CCPA)coreOthersWellspring is affiliated with CCPA, the national professional body for counselling and psychotherapy in Canada, providing additional credentialing and standards alignment.
• College of Health and Care Professionals of BC (CHCPBC)coreOthersAffiliated with CHCPBC, the regulatory college for health and care professionals in British Columbia.
• Gottman InstituteminorOthersSome therapists have training in Gottman Method for couples counselling, an evidence-based approach developed by the Gottman Institute for relationship therapy.
• JaneAppcoreTechnology or IntegrationJaneApp is the booking and practice management platform used by Wellspring for online appointment scheduling, client management, and secure telehealth delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Centre for Human Development: Vancouver-based private counselling and mental health practice serving individuals, couples, and families with multi-modality offerings, directly competing with Wellspring in the same Metro Vancouver market.
• The Gottman Institute: Couples therapy training organization and clinical practice using the Gottman Method, which Wellspring's team is trained in; relevant peer for the couples therapy segment and a model for training-IP monetization.
• Catalyst Counselling: Vancouver-based private counselling practice offering individual and couples therapy with multi-modal approaches, directly competing in the same BC geographic and service market as Wellspring.

Broad incumbents

• BetterHelp: Largest online therapy platform offering licensed counsellor matching and subscription-based talk therapy; overlaps directly with Wellspring's virtual delivery model at much greater scale and lower price points.
• Talkspace: Online therapy platform providing text, audio, and video sessions with licensed therapists; competes with Wellspring's virtual counselling model across North America at scale.
• Maple: Canadian telehealth platform offering virtual consultations across specialties including mental health; overlaps with Wellspring's online service delivery and Canada-wide reach ambitions.

Regional players

• Inkblot Therapy: Canadian virtual therapy platform connecting users with licensed Canadian therapists; comparable to Wellspring's online-first model with similar Canadian regulatory and extended benefits framing.

Emerging players

• Lyra Health: Mental health benefits platform serving employers with live therapy, coaching, and self-care; comparable insurance-aligned therapy delivery model that could partner with or compete against Wellspring's extended benefits alignment.
• 7 Cups: Online emotional support platform combining peer listeners with licensed therapists; comparable virtual mental health delivery model with content-driven engagement and self-help resources.
• MindBeacon: Canadian digital therapy provider offering therapist-guided iCBT and live counselling; comparable as a Canadian-regulated online mental health platform with similar extended health benefit alignment and provincial reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WellspringCoun
• YouTubeyoutube.com/channel/UCyrAAwsxaTD9PfrgPW1ItKg
• Facebookfacebook.com/wellspringcounsellingbc
• LinkedInlinkedin.com/company/wellspringcounselling
• Instagraminstagram.com/wellspringcounsellingbc/?hl=en
• Pinterestpin.it/1cymcHA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellspring Counselling & Psychotherapy