School Administrators Association of New York State

What School Administrators Association of New York State does

SAANYS is a nonprofit professional association serving more than 22,000 school administrators across nearly 500 school districts in New York State, with a combined student reach of nearly 1,000,000. The organization operates as the official state affiliate of the National Association of Elementary School Principals (NAESP) and the National Association of Secondary School Principals (NASSP), and structures its work around four pillars: advocacy, legal and labor relations support, professional learning, and member benefits. Its service portfolio includes the quarterly Vanguard magazine, the Annual Conference in Saratoga Springs, mentor coaching, Power Hour webinars, regional meetings across 12 chapters, the Career Center job board, and special programs such as the STEPS Plan resources for the new Education Law 3012-e evaluation framework and an AI Boot Camp for school leaders.

The business model is a traditional professional association revenue stack: recurring membership dues from individual administrators, registration fees for conferences and professional learning events, and corporate sponsorship and advertising revenue. Sponsorship is sold in four named tiers ranging from $8,000 (Advocate) to $25,000+ (Business Partner), with separate rate cards for Vanguard magazine placements ($1,900-$4,500) and newsletter ads ($1,800). The flagship non-dues commercial partner is Equitable, which provides exclusive financial planning, retirement webinars, and the 'Dear Kelly' advice column to members. Headquarters are in Latham, New York, and the organization is governed by a member-elected Board of Directors with no disclosed parent company, private equity, or venture capital backing.

Name

School Administrators Association of New York State

Legal name

School Administrators Association of New York State

Website

https://saanys.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SAANYS is a nonprofit professional association serving over 22,000 New York State school administrators across nearly 500 districts, providing advocacy, legal/labor relations support, professional development, and member benefits through membership dues, events, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional Education Service Agencies (ESAs/BOCES/Intermediate Units) (EDADABAC)

Keywords

• Professional association
• Education advocacy
• Professional development
• Legal labor relations
• Membership services

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for school administrators providing access to legal support, professional development, advocacy services, publications, and member benefits including insurance and financial planning resources.
2. Conference and Event Revenue: Registration fees for annual conferences, summer specials, regional meetings, and professional learning events including the SAANYS Annual Conference in Saratoga Springs.
3. Sponsorship and Advertising: Corporate sponsorship tiers (Advocate $8,000, Visionary $10,000, Keystone $15,000, Business Partner $25,000+) and advertising in Vanguard magazine and News & Notes newsletter.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SAANYS is a professional association that provides school administrators in New York State with advocacy and government relations, legal/labor relations support, professional learning programs, and member benefits including financial planning, insurance, and retirement resources. The organization operates as the official state affiliate to NAESP and NASSP, representing 22,000+ administrators across nearly 500 districts through 12 regional chapters. Revenue is generated through membership dues, conference registrations, and corporate sponsorship and advertising programs.

Product overview

SAANYS operates as a professional association for school administrators in New York State, offering a multi-faceted service portfolio organized around advocacy, professional learning, and member support. The core offerings include the quarterly Vanguard Magazine publication, the Annual Conference, and comprehensive Professional Learning programs (mentor coaching, webinars, recordings, and Summer Specials events). Supporting services include Legal/Labor Relations support, Government Relations/Advocacy services, STEPS Plan Resources for APPR transition, and regional chapter organizations. Members also receive access to insurance benefits, travel services, and a Career Center. The association serves as the official state affiliate to NAESP and NASSP, representing over 22,000 administrators across nearly 500 districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanguard Magazine Quarterly professional publication delivered in digital and print formats featuring articles on school leadership, instructional practices, student wellness, DEI, technology integration, and education policy. Archive access available to past issues dating back to 2014.
• Professional Learning Programs Professional development program for school administrators featuring webinars, mentor coaching, mastermind groups, spotlight recordings, SAANYS Connect recordings, Ed Leaders Network, and the Summer Specials series covering AI, SpEd, leadership, and APPR transitions.
• Annual Conference Flagship annual event bringing together school administrators from across New York State for professional development, networking, and advocacy updates. Held annually in Saratoga Springs.
• Mentor Coaching Service Mentoring program offering mentor coaches, training courses, basics of in-district mentoring, leadership development programs, and Essential Service Leaders (EsSL) training for school administrators.
• Legal/Labor Relations Services Legal support services for members including contract settlements information, legal articles and resources, and personal legal plan offerings.
• Advocacy and Government Relations Services Government relations service providing advocacy updates, GR Updates, and The Update Live communications to inform members about legislative developments affecting New York school administrators.
• Membership Benefits Package Member benefits package including insurance and claims services, travel desk, retiree services, BenefitHub platform access, and full access to SAANYS professional development resources.
• Career Center Job board platform connecting school administrators with career opportunities across New York State school districts.
• SAANYS Power Hour Webinars Recurring webinar series offering professional development on topics relevant to school administrators.
• Corporate Sponsorship Programs Corporate sponsorship program with tiered levels (Advocate $8,000, Visionary $10,000, Keystone $15,000, Business Partner $25,000+) offering companies marketing visibility with 22,000+ school administrators across nearly 500 districts serving nearly 1,000,000 students.

Quantifiable outcome

• 22,000+ school administrators served across nearly 500 districts with combined student body of nearly 1,000,000

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• EquitableflagshipGTM or Marketing PartnerEquitable provides financial planning services, retirement planning webinars, and the 'Dear Kelly' financial advice column exclusively for SAANYS members. Offers complimentary financial analysis and tier 6 pension planning support.
• Educational Vistas, Inc.coreGTM or Marketing PartnerEducational Vistas contributes educational research content to the 'Resources for Sponsors' newsletter and Vanguard publication, focusing on literacy instruction, assessment practices, and principal leadership.
• RenaissanceminorGTM or Marketing PartnerSponsors SAANYS publications and provides learning resources related to assessment and student performance data.
• NAESP (National Association of Elementary School Principals)flagshipStrategic or Co-development PartnerSAANYS is the official state affiliate to NAESP, providing national resources and recognition for elementary school administrators in New York State.
• NASSP (National Association of Secondary School Principals)flagshipStrategic or Co-development PartnerSAANYS is the official state affiliate to NASSP, providing national resources and recognition for secondary school administrators in New York State.
• ToddleminorGTM or Marketing PartnerEducational technology sponsor providing collaboration tools for school administrators.
• SpacesEDUminorGTM or Marketing PartnerEducational platform sponsor supporting professional development initiatives.
• Super TeacherminorGTM or Marketing PartnerEducational resource sponsor for teacher materials and worksheets.
• LEGO EducationminorGTM or Marketing PartnerSponsors SAANYS events and provides educational robotics and hands-on learning resources.
• POS ProjectminorGTM or Marketing PartnerEducation-focused nonprofit sponsor supporting SAANYS initiatives.
• Hunger Solutions New YorkcoreStrategic or Co-development PartnerPartners with SAANYS to advance shared mission of safeguarding school-aged children from hunger. Leverages SAANYS network to reach school leaders with SNAP resources and hosts webinars for members.
• Harris Education SolutionsminorGTM or Marketing PartnerProvides Castle Learning and edInsight student performance solutions through SAANYS sponsor resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Learning Forward: Professional association focused on educator professional learning, providing conferences, publications, and certification — comparable content/PD model serving a partially overlapping K-12 audience.

Broad incumbents

• National Association of Elementary School Principals (NAESP): National parent affiliate of SAANYS, providing professional learning, advocacy, publications, and member benefits directly to elementary principals — a broader incumbent with overlapping services.
• National Association of Secondary School Principals (NASSP): National parent affiliate of SAANYS, delivering professional development, advocacy, and the National Principal of the Year program to secondary principals — directly comparable service portfolio at national scale.
• National School Boards Association (NSBA): National federation representing school board members rather than administrators — adjacent incumbent with overlapping K-12 governance advocacy and similar member-publication model.

Direct peers

• AASA (The School Superintendents Association): National professional association for school superintendents offering advocacy, conferences, publications, and member benefits — directly comparable membership/dues/event model to SAANYS, with a national scope.
• Phi Delta Kappa International: International professional association for educators with memberships, publications, and professional learning offerings — directly comparable dues-funded association model serving K-12 administrators.
• NYSASCD: New York State affiliate of ASCD, explicitly co-promoted on SAANYS's professional learning page — directly comparable NY-state educator association with overlapping content and audience.
• ASCD (Association for Supervision and Curriculum Development): National association focused on curriculum, instruction, and supervision with publications, professional learning, and member benefits — closely comparable professional-development-driven model to SAANYS.
• New York State Council of School Superintendents (NYSCOSS): State-level professional association representing NY school superintendents with advocacy, professional development, and member services — the closest direct analog to SAANYS in the same New York geography.

Regional players

• New Jersey Association of School Administrators (NJASA): State-level professional association for NJ school administrators — operates the same membership, advocacy, and professional learning model as SAANYS but in a neighboring geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SAANYS
• YouTubeyoutube.com/@SAANYS
• Facebookfacebook.com/School-Administrators-Association-of-NYS-100057570433351
• LinkedInlinkedin.com/company/school-administrators-association-of-new-york-state
• Instagraminstagram.com/saanysnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Administrators Association of New York State