San Francisco Naturals

What San Francisco Naturals does

San Francisco Naturals, Inc. is a B2B wholesale distributor of food, beverages, craft beer, cider, spirits, and hard kombucha, headquartered in Benicia, California. The company was founded in 2013 and serves more than 5,000 retail accounts across 13 Northern California counties, offering over 6,000 SKUs spanning non-alcoholic and alcoholic beverage categories. Its customer base includes natural and organic grocery chains (e.g., Buffalo Whole Foods, Grocery Outlet, Whole Foods), positioning the firm as a specialty/specialty-adjacent regional distributor rather than a broadline operator.

The company operates a direct B2B sales model supported by a company-owned delivery fleet that provides next-day service across most of its territory and same-day delivery in selected areas. Ordering is facilitated through a proprietary digital platform accessible via desktop and dedicated iOS and Android mobile applications, enabling direct retailer ordering and route management. The portfolio is built around curated craft and specialty brands across beer, cider, spirits, and hard kombucha, alongside conventional non-alcoholic beverages.

San Francisco Naturals is a privately held company with no external funding rounds, parent company, acquisitions, or M&A activity disclosed. It employs 11-50 people, has no public leadership disclosures, and holds no patents, certifications, or awards on record. The business model is straightforward wholesale distribution: purchase product from suppliers, hold inventory, and resell at wholesale margins to retail accounts, monetizing primarily through volume-based distribution spreads and route density in its Northern California footprint.

Name

San Francisco Naturals

Legal name

San Francisco Naturals, Inc.

Website

https://sfnaturals.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

San Francisco Naturals is a privately held B2B wholesale distributor of beverages, craft beer, spirits, and hard kombucha, serving 5,000+ retail accounts across 13 Northern California counties via a company-owned fleet and a digital ordering platform.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (42481), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Natural & Organic Foods Distribution (CRAOABAH), Organic & Natural Beverage Wholesale (AFAIAJAE), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Beverage wholesale distribution
• Craft beer distribution
• Non-alcoholic beverage distribution
• B2B food distribution
• Northern California distribution

Headquarters

HQ city

Benicia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of food, beverage, and craft beer products to retail accounts. The company purchases products from suppliers and resells to retailers at a margin, generating revenue through the markup on products distributed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

San Francisco Naturals is a B2B wholesale distributor that purchases food, beverage, and craft beer products from supplier partners and resells them to retail accounts across 13 Northern California counties. The company curates over 6,000 SKUs spanning non-alcoholic beverages, craft beer and cider, spirits, and hard kombucha, and delivers them via a company-owned fleet with consistent route-based delivery to on-premise and off-premise retail customers.

Product overview

San Francisco Naturals is a B2B wholesale food and beverage distribution company operating since 2013. The company distributes over 6000 SKUs from various brand partners across four main product categories: Non-Alcoholic Beverages (energy drinks, sparkling water, coconut water, cold brew), Craft Beer & Cider, Spirits & Hard Kombucha. The company operates a proprietary digital ordering platform (desktop and mobile app) that enables retail customers to browse products, place orders, track deliveries, and manage inventory. The company also mentions supporting in-house brands and private label projects as part of its service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Distribution Services Core B2B wholesale distribution service that sources natural, functional, and craft beverages from multiple supplier partners and delivers them to on-premise and off-premise retail accounts across 13 Northern California counties using the company's own delivery fleet.
• Non-Alcoholic Beverages Distribution Wholesale distribution of non-alcoholic beverages including energy drinks, sparkling water, coconut water, cold brew coffee, and plant-based drinks such as oat milk to retail accounts across Northern California.
• Craft Beer & Cider Distribution Distribution of craft beer and cider products from various brewery partners to on-premise bars and restaurants and off-premise retail accounts throughout the San Francisco Bay Area.
• Spirits & Hard Kombucha Distribution Distribution of spirits and hard kombucha products to on-premise and off-premise retailers throughout the San Francisco Bay Area.
• Digital Ordering Platform Proprietary desktop and mobile platform that enables retail customers to browse products, place orders, track deliveries, and manage inventory digitally in real time.
• SF Naturals Mobile App Mobile application for iOS and Android that allows retail customers to place orders, track deliveries, and manage inventory on the go.

Quantifiable outcome

• 5000+ retail accounts served
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NorthBay HealthcareminorOthers · 20 April 2020San Francisco Naturals partnered with NorthBay Healthcare Foundation to provide donations of snacks and nutritional bars to healthcare workers on the front lines during the COVID-19 pandemic.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Southern Glazer's Wine & Spirits: The largest U.S. distributor of wine and spirits with extensive California operations. Comparable as the dominant alcoholic beverage wholesaler in markets where San Francisco Naturals operates, though it operates at vastly greater scale and lacks SFN's natural/functional specialty positioning.
• Reyes Beverage Group: Major beer and beverage distributor with West Coast operations through beer distribution and Allied Beverages arms. Directly comparable as a large-scale beverage wholesaler serving retailers through owned-fleet route-based delivery, though it focuses on macro brewers while SFN emphasizes craft and natural brands.
• Republic National Distributing Company (RNDC): Top-tier U.S. distributor of wine and spirits with operations across multiple states. Comparable as a beer/wine/spirits wholesaler serving off-premise and on-premise retail accounts through regional warehouse and route-based delivery models.
• Breakthru Beverage Group: Large beer, wine, and spirits distributor with growing West Coast presence. Comparable as a multi-category alcoholic beverage wholesaler serving on- and off-premise accounts via owned distribution infrastructure and supplier partnerships.
• UNFI (United Natural Foods): Largest U.S. wholesale distributor of natural, organic, and specialty foods serving retailers nationwide including Whole Foods. Comparable to the natural/specialty positioning of SFN's portfolio, though UNFI operates at dramatically larger scale and across all grocery categories.

Regional players

• Winebow Group: Wine and spirits distributor with curated portfolio of premium and craft producers across multiple U.S. regions. Comparable as a curated beverage wholesaler with emphasis on premium, craft, and exclusive supplier relationships serving off-premise and on-premise accounts.
• Columbia Distributing: Largest privately-held beer, cider, and non-alcoholic beverage distributor in the Pacific Northwest. Highly comparable as a regional, founder-influenced beverage wholesaler with craft and specialty brand focus, owned fleet, and curated SKU assortment—though serving Oregon/Washington rather than California.
• Maletis Beverage: Family-owned beverage distributor based in the Pacific Northwest with craft and specialty beer focus. Comparable as a regional, family/private operator emphasizing craft brands, supplier relationships, and route-based retail delivery across multiple Oregon/Washington counties.
• L Knife & Son: Multi-generation family-owned beverage distributor in the Northeast. Comparable as a privately-held regional wholesaler carrying beer, wine, and non-alcoholic beverages with focus on craft and specialty brands and long-tenured supplier partnerships.

Direct peers

• KeHE Distributors: Specialty/natural food and beverage distributor serving retailers like Whole Foods, Natural Grocers, and independent natural stores. Highly comparable to SFN's natural/functional positioning and similar retail customer base (Whole Foods appears as SFN customer too), though KeHE operates nationally with broader product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sfnaturals
• LinkedInlinkedin.com/company/san-francisco-naturals-inc
• Instagraminstagram.com/sf_naturals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Francisco Naturals