Jackson's Music
Jackson's Music is a privately-held Southeast US musical instrument retailer operating three storefronts in Georgia and North Carolina plus an e-commerce site, selling instruments, audio gear, and accessories from 50+ brands while providing lessons, rentals, and repairs to students, hobbyists, and professionals.
- Company typePrivate
- Founded1959
- HeadquartersWinston Salem, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jackson's Music does
Jackson's Music (legal name Jackson's Music Store) is a privately-held, full-line musical instrument retailer founded circa 1959, operating three physical storefronts in the Southeast United States (Winston-Salem, NC; Buford, GA; Douglasville, GA) following the recent closure of its Riverdale, GA location. The company sells new and used musical instruments, amplification, recording and live sound equipment, accessories, and method books, while also providing instrument rentals, private music lessons, and repair services at its physical locations. Customer segments include school music students requiring band and orchestra rentals, hobbyist musicians purchasing guitars, keyboards, and accessories, and working professionals seeking higher-end instruments and pro audio gear.
The business operates as an authorized dealer for over 50 manufacturers, including Fender, Yamaha, Martin, Shure, PRS, Casio, Pearl, Roland, D'Addario, and Buffet, providing a broad SKU base across 25+ product categories. Retail sales are executed through both physical storefronts and an e-commerce platform built on AspDotNetStorefront (store.jacksonsmusic.com), supplemented by a Reverb marketplace storefront for used gear. Pricing is unit-based with periodic promotional discounts, customer financing is facilitated through Synchrony Financial, and free shipping is offered under specified conditions.
Revenue is generated primarily through one-time hardware sales of instruments, audio equipment, and accessories, with ancillary service revenue from lessons, rentals, and repairs. The company reports 1-10 employees, is headquartered at 1409 South Stratford Rd., Winston-Salem, NC, and has no disclosed ownership structure, parent company, funding history, or management team. Marketing is conducted through organic social channels (Facebook, Twitter, YouTube, Instagram) and the Reverb marketplace, with no evidence of paid digital acquisition or formal outbound sales operations.
Jackson's Music firmographics
Firmographics- Name
- Jackson's Music
- Legal name
- Jackson's Music Store
- Website
- https://store.jacksonsmusic.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jackson's Music is a privately-held Southeast US musical instrument retailer operating three storefronts in Georgia and North Carolina plus an e-commerce site, selling instruments, audio gear, and accessories from 50+ brands while providing lessons, rentals, and repairs to students, hobbyists, and professionals.
- Ownership category
- akta.pro rank
Jackson's Music industry classification
Industry- Product category
- Musical Instrument Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH), Instrument Rentals & Leasing (Band/Orchestra Programs) (CRALAEAG), Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Educational Music Products Retail (Method Books, Exam Prep, Classroom Instruments) (CRALAEAJ)
Keywords
Where Jackson's Music is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Jackson's Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Jackson's Music generates revenue through retail sales of musical instruments, amplifiers, recording equipment, live sound gear, band instruments, orchestra instruments, pianos/keyboards, drums, guitars, ukuleles, guitar pedals, cables, strings, reeds, tuners, metronomes, harmonicas, method books, bags, cases, and accessories. The store also sells used gear and offers gift cards. Revenue is primarily one-time transaction-based from physical and online retail sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with varying discounts and promotions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Jackson's Music product offering
Product offeringCore offering
Jackson's Music is a multi-location music retail chain that sells musical instruments, audio equipment, and related accessories online and in-store, and provides instrument rentals, private music lessons, and instrument repair services at its physical locations. The company carries over 50 brands across 25+ product categories including guitars, drums, band instruments, orchestra instruments, pianos and keyboards, live sound, recording, and method books.
Product overview
Jackson's Music is a multi-location music retail chain operating an e-commerce platform (store.jacksonsmusic.com) alongside physical store locations. The business functions as a full-service music retailer offering a comprehensive portfolio of musical instruments, audio equipment, accessories, and educational materials. The core product is the e-commerce platform powered by AspDotNetStorefront, which enables online sales across 25+ product categories. Product offerings span guitars (acoustic, electric, bass), amplifiers, drums and percussion, band instruments (brasswinds, woodwinds), orchestra instruments, pianos and keyboards, live sound equipment, recording gear, and music method books. The company carries over 50 major brands including Fender, Yamaha, Martin, Casio, Shure, Boss, Pearl, Roland, and D'Addario. Additional services include music lessons, instrument rentals, and repair services at store locations in Georgia (Buford, Douglasville) and North Carolina (Winston-Salem).
Differentiator
Problem solved
Functional benefit
Products and services
- Music Lessons Private music lessons offered at Jackson's Music physical store locations for students learning musical instruments.
- Instrument Rentals Rental program for musical instruments, primarily serving students and beginning musicians who need temporary or trial access to instruments such as band and orchestra instruments.
- Instrument Repair Services Repair services for musical instruments provided at Jackson's Music physical store locations for students, hobbyists, and professional musicians.
- Gift Cards Gift cards available in various denominations for purchases at Jackson's Music store locations and online.
Companies that use Jackson's Music
Customer profileSegments3 records
Ideal customer profiles3 records
Jackson's Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jackson's Music partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- FendercoreAuthorized Fender dealer offering Fender guitars, amplifiers, and accessories including Squier brand products, Fender acoustics, and Fender Player, American Professional, and Standard series instruments
- YamahacoreAuthorized Yamaha dealer providing Yamaha band instruments, orchestral instruments, acoustics, keyboards, digital pianos, and related accessories
- MartincoreAuthorized Martin guitar dealer offering Martin acoustic guitars including Standard Series, X Series, Road Series, and specialty models
- ShurecoreAuthorized Shure dealer offering microphones (SM57, SM58, Beta 58A, MV7), wireless systems, headphones, and earphones
- CasiocoreAuthorized Casio dealer providing Privia digital pianos, Casiotone keyboards, and related accessories
- PRScoreAuthorized PRS dealer offering electric guitars including S2 Custom 24, SE Silver Sky, and CE models
- Vic FirthcoreAuthorized Vic Firth dealer providing drumsticks, mallets, brushes, and percussion accessories including signature series and marching percussion products
- RolandcoreAuthorized Roland dealer offering electronic drums, V-Drums, keyboard stands, and related accessories
- ZildjiancoreAuthorized Zildjian dealer offering cymbals and related percussion products
- PearlcoreAuthorized Pearl dealer providing drum sets, percussion, hardware, and marching equipment
- TamacoreAuthorized Tama dealer offering drum kits, hardware, pedals, and percussion accessories
- D'AddariocoreAuthorized D'Addario dealer providing guitar strings, orchestral strings, reeds, and accessories across multiple instrument categories
- BuffetcoreAuthorized Buffet dealer offering professional clarinets and woodwind instruments
- EpiphonecoreAuthorized Epiphone dealer providing electric guitars and acoustic-electric models
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Jackson's Music competitors and assessment
Company assessmentDirect peers
- Sam Ash: Historic multi-store US musical instrument retailer offering sales, lessons, and repairs across instruments, audio, and accessories. Closely comparable in business model to Jackson's, though the chain has undergone significant store closures and restructuring.
- Schmitt Music: Regional Midwest music retailer offering instruments, rentals, lessons, and repairs with strong school band/orchestra ties. Closely comparable to Jackson's as a multi-service regional chain anchored by educational programs.
- Music & Arts: Specialty retailer focused on band and orchestra instruments, rentals, lessons, and repairs with a large national footprint. Closely matches Jackson's school-program and full-service orientation and is one of the most direct comparables in the space.
- Sweetwater: Largest US online musical instrument and pro audio retailer with deep authorized dealer relationships and a high-touch sales model. Directly comparable to Jackson's in product categories carried and brand portfolio, but operates at vastly greater scale and digital sophistication.
- Kraft Music: Mid-sized US online retailer of musical instruments, keyboards, recording, and pro audio gear with emphasis on pianos and digital instruments. Comparable to Jackson's in product breadth and authorized-dealer brand relationships.
- Steve Weiss Music: Specialty percussion retailer carrying drums, mallets, sticks, and accessories from premier brands. Highly comparable to Jackson's drum and percussion category depth and authorized-dealer structure.
Broad incumbents
- Reverb: Global online marketplace for new, used, and vintage musical instruments and gear. Jackson's already lists on Reverb, and the platform directly competes with and complements Jackson's used-gear category.
- Guitar Center: National big-box musical instrument retailer with hundreds of stores, lesson studios, and repair services. Overlaps Jackson's on full-service retail, lessons, and repairs but at much broader geographic scale and assortment depth.
- Musician's Friend: Long-standing online musical instrument and pro audio retailer (a Guitar Center company) with deep catalogs across guitars, drums, live sound, and recording. Directly comparable assortment to Jackson's, with a digital-first go-to-market.
Regional players
- Long & McQuade: Canada's largest chain of musical instrument stores offering sales, rentals, lessons, and repairs. Highly comparable full-service model to Jackson's, though operating in a different (Canadian) geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Jackson's Music social profiles
Digital presenceJackson's Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jackson's Music leadership team
Management profileNumber of profiles
Jackson's Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jackson's Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jackson's Music
What does Jackson's Music do?
Jackson's Music is a multi-location music retail chain that sells musical instruments, audio equipment, and related accessories online and in-store, and provides instrument rentals, private music lessons, and instrument repair services at its physical locations. The company carries over 50 brands across 25+ product categories including guitars, drums, band instruments, orchestra instruments, pianos and keyboards, live sound, recording, and method books.
Is Jackson's Music a public or private company?
Jackson's Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jackson's Music founded?
Jackson's Music was founded in 1959. It employs 1 to 10 people.
Where is Jackson's Music based?
Jackson's Music is headquartered in Winston Salem, United States, in the North America region.
How does Jackson's Music make money?
One revenue line is on record: retail merchandise sales.
Who are Jackson's Music's main competitors?
Direct peers on record are Sam Ash, Schmitt Music, Music & Arts, Sweetwater, Kraft Music and Steve Weiss Music. Broad incumbents are Reverb, Guitar Center and Musician's Friend. Long & McQuade is listed as a regional player.
Does Jackson's Music have an API?
No public API is recorded for Jackson's Music.
What industry is Jackson's Music in?
Jackson's Music's product category is Musical Instrument Retail. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar). Its NAICS code is 459140 and its SIC code is 5945.