What Retura TRV does

Retura TRV AS is a privately held Norwegian waste-management and recycling company headquartered at Heggstadmoen 53 in Heimdal (Trondheim), operating across Mid-Norge. The company collects, sorts and routes waste for a broad set of B2B customers across eight verticals (construction, real estate, healthcare, hotels and restaurants, government, industrial producers, retail/office/service, and events) plus a B2C channel serving private households and housing cooperatives (borettslag). Its core physical infrastructure comprises the Heggstadmoen Miljøanlegg reception and environmental sorting plant, a Grovsorteringsanlegg bulk-sorting facility, and what the company describes as the largest container fleet in Trondheim, complemented by a dedicated EE-waste point at Heggstadmoen 14B.

The technology stack combines a customer-facing mobile app (Retura TRV App on iOS and Android) and a Min Side web portal with IoT-enabled waste containers: REEN fill-level sensors installed on glass containers transmit real-time data into a route app that supports dynamic, sensor-driven collection planning, an approach the company describes as a first-mover deployment among Norwegian private waste operators. Downstream, collected food waste is routed to EcoPro (Verdal) for biogas and bio-fertiliser production, residual waste to Statkraft Varme for incineration, and edible surplus to Matsentralen (1,007 tonnes rescued). ISO 9001 and ISO 14001 certifications underpin eligibility for regulated contracts, and BREEAM-NOR-compatible sorteringsløsninger serve construction and real estate customers.

Retura TRV makes money primarily through recurring waste-collection and disposal service fees, supplemented by container rentals (fixed price up to 4 days plus day-rate thereafter), Returasekk unit sales (four SKUs at Kr. 1,163-2,563), sorteringsrådgivning consulting, and fees for specialized fractions such as EE-avfall. Go-to-market is sales-led with named salgs- og markedskonsulenter per vertical, supported by field sales for enterprise customers (HENT, Trym Bygg, Fossli Maskin og Transport, KLP Eiendom, Tine Tunga), a direct-to-consumer self-serve channel (app, Min Side, web ordering, inbound phone/email), and event-driven demand generation via top-tier local sponsorships (RBK Gullpartner, Ranheim Sølvpartner, Ski-VM 2025, Bocuse d'Or, Sommerfest Trondheim) and the Grønn Arena cross-actor sustainability collaboration with Trondheim Kommune. All prices are adjusted annually on 1 January, and a temporary fuel/energy surcharge of up to 5% takes effect from 1 April 2026.

Name

Retura TRV

Legal name

Retura TRV AS

Website

https://returatrv.no

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Retura TRV is a Norwegian waste-management and recycling company headquartered in Heimdal (Trondheim) serving construction, real estate, industrial, healthcare, hospitality, government and event customers in Mid-Norge via container collection, sorting, sensor-driven routing and self-service digital tools.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Materials Recovery Facilities (562920), Solid Waste Collection (562111), Waste Management and Remediation Services (562)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN)

akta.pro secondary industries

E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB), Recycling & Materials Recovery Logistics (E-waste, Batteries, Metals, Plastics) (TLAIAHAD), Recommerce, Trade-In & Buyback Collection (TLAAALAM)

Keywords

• Waste management services
• Recycling and disposal
• Waste collection
• Construction waste handling
• Industrial waste services

Headquarters

HQ city

Heimdal

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Waste collection and disposal service fees: Recurring service fees charged to B2B and B2C customers for scheduled and on-demand collection, sorting, and routing of waste streams to downstream processors. Pricing adjusted annually on January 1.
2. Container rental (containere): Rental of waste containers (small and large sizes) with fixed-price up to 4 days and additional day-based fees thereafter; equipment remains Retura-owned.
3. Returasekk sales: Sale of Returasekk flexible waste sacks in four SKUs (medium restavfall Kr. 1925, large restavfall Kr. 2563, medium hageavfall Kr. 1163, large hageavfall Kr. 1263), typically used for housing projects and one-off cleanups.
4. Sorteringsrådgivning (sorting consulting): Professional advisory services including on-site waste audits, customized sorting plans, sustainability reporting for BREEAM projects, and award programs such as the Returaprisen to drive customer sorting performance.
5. EE-avfall and specialized fraction handling: Fees for receiving and processing specialized waste fractions (electronics/EE-avfall at Heggstadmoen 14B), food waste via EcoPro, and residual waste via Statkraft Varme incineration.

Pricing tiers

Go-to-market motion4 records

Marketing channels10 records

Core offering

Retura TRV is a Norwegian waste management and recycling company headquartered in Heimdal (Trondheim). It collects, sorts, recycles and disposes multi-fraction waste streams for B2B customers across construction, real estate, healthcare, hospitality, government, industry, retail/office and events, and serves private households and borettslag via container rental, Returasekk sales, and self-service digital tools. The company operates the Heggstadmoen Miljøanlegg reception and sorting plant, runs the largest container fleet in Trondheim, and was the first private waste company in Norway to deploy sensor-driven dynamic routing via REEN IoT.

Product overview

Retura TRV is a single-vendor waste-management platform rather than a multi-brand software suite: the core offering combines (a) the Min Side customer portal and the Retura TRV App as the digital self-service layer, (b) a broad equipment catalogue (containere, Returasekk, beholdere, EE-waste bur, riskavfall-containers, komprimerende utstyr, kildesorteringsmøbler, festivaltopper) supplied as part of an integrated collection service, and (c) specialised service modules (makulering av dokumenter, destruering av datalagringsmedia, REEN sensor-based glass-container monitoring, bransjeløsninger sector packages, and Retura-rådgivning consulting) — all anchored to the Heggstadmoen Miljøanlegg receiving facility and operated under ISO 9001 and ISO 14001 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Min Side: Retura TRV's online customer portal providing invoice copies, environmental reports, statistics, opening hours and contact information for business customers.
• Retura TRV App

Products and services

• Min Side Customer Portal Self-service web portal (minside.returatrv.no) for business customers to access invoice copies, environmental reports, statistics, emptying calendars, opening hours and contact information for their assigned sales advisor.
• Retura TRV App Mobile application for business customers in Trondheim to order equipment, emptying and pickup, administer multiple locations, and check order status. Available on iOS and Android.
• Containere (Container Rental) Rental of Kombicontainer (4.5–10 m³), Liftcontainere (10–15 m³) and Krokcontainere (12–30 m³ open / 18–25 m³ closed) for businesses, private households and borettslag in Trondheim. Fixed-price container rental available to private households and housing cooperatives.
• Returasekk
• Beholdere (Waste Bins)
• EE-avfall Bur (EE-waste Cages) Approximately 1 m³ cages (1200×1600 mm) for collection of electrical and electronic waste (data equipment, TVs, lamps, cables); when full, Retura swaps the cage with an empty one using a dedicated cage truck.
• Beholdere for Risikoavfall (Hazardous / Risk-waste Containers)
• Komprimerende Utstyr (Compacting Equipment)
• Kildesorteringsmøbler
• Festivaltopper
• Makulering av Dokumenter (Document Shredding)
• Destruering av Datalagringsmedia (Data Media Destruction)
• REEN Sensor-based Glass-container Monitoring Smart fill-level sensors from REEN installed on glass containers in Trondheim; real-time fill data drives a route app that gives drivers the most efficient route based on actual need, reducing unnecessary driving, CO2 emissions and operating costs.
• Bransjeløsninger (Industry / Sector Solutions)
• Heggstadmoen Miljøanlegg (Recycling Facility)
• Retura-rådgivning (Advisory / Consulting Services)
• Dedicated Food Waste (Matavfall) Collection Service Dedicated routes for source-separation and collection of food waste (matavfall) from businesses, routed to EcoPro in Verdal for processing into biogas and bio-fertiliser.

Quantifiable outcome

• 97.41% sorteringsgrad og 340 tonn sortert ved HENT Medisinsenteret-byggeprosjekt
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• REEN (sensor technology provider)coreTechnology or IntegrationREEN provides IoT fill-level sensors integrated into Retura TRV's waste containers. The sensor data feeds Retura TRV's dynamic, sensor-driven route planning — described as a first-mover capability among Norwegian private waste companies. LinkedIn engagement between the parties has been referenced.
• EcoPro (Verdal)coreStrategic or Co-development PartnerEcoPro handles food-waste processing downstream of Retura TRV's collection, completing the food-waste handling chain. Connected to the Matsentralen charitable food-rescue partnership that rescued 1,007 tonnes from becoming waste.
• Statkraft Varme AScoreStrategic or Co-development PartnerStatkraft Varme AS receives residual waste from Retura TRV for incineration and energy recovery, closing the residual-waste handling loop.
• Børstad TransportcoreChannel Partner/ Reseller/ DistributorLogistics/transport partner supporting Retura TRV's container fleet operations and waste collection routes.
• Rosenborg Ballklubb (RBK)flagshipGTM or Marketing PartnerTop-tier Gullpartner (Gold Partner) sponsorship of Rosenborg Ballklubb, the major Trondheim football club. Used for brand visibility in the Trondheim market. Customer of Retura TRV with sorting rate lifted from 14.7% to 50.5%.
• Ranheim ToppfotballflagshipGTM or Marketing PartnerSølvpartner (Silver Partner) sponsorship of Ranheim Toppfotball, the second Trondheim football club, for local brand visibility and customer engagement.
• Trondheim KommuneflagshipGTM or Marketing PartnerLead public-sector partner in the Grønn Arena cross-actor sustainability collaboration. Public-sector waste customer.
• Trondheim SpektrumcoreGTM or Marketing PartnerVenue partner within the Grønn Arena sustainability collaboration supporting event-waste programs.
• Kolstad HåndballminorGTM or Marketing PartnerLocal sports partner within the Grønn Arena sustainability collaboration.
• Ski-VM (Trondheim)flagshipGTM or Marketing PartnerMajor-event partner within the Grønn Arena sustainability collaboration. Co-produced the "Veien til VM" video series with Vinn Vinn Reklame.
• Bocuse d'OrcoreGTM or Marketing PartnerMajor culinary-event partner within the Grønn Arena sustainability collaboration, providing high-visibility brand association.
• MatsentralencoreStrategic or Co-development PartnerCharitable partnership that rescued 1,007 tonnes of edible food from becoming waste as part of Retura TRV's food-waste handling chain connected to EcoPro.
• Vinn Vinn ReklameminorGTM or Marketing PartnerCreative/video partner that co-produced the "Veien til VM" YouTube content series with Retura TRV.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stena Recycling: Nordic recycling specialist focused on industrial and commercial metal, hazardous and recyclables streams. Comparable on B2B waste handling, EE-waste and circular-economy reporting, though broader geographic and fraction coverage than Retura TRV.
• Ragn-Sells: Nordic/Baltic waste management group offering collection, recycling, hazardous waste and industrial services across Norway. Comparable on B2B waste handling and downstream processing partnerships, but operates across many regions rather than only Mid-Norge.
• Remondis: German-headquartered waste and water group active in Norway across collection, recycling and hazardous waste. Comparable on multi-fraction commercial waste services and downstream processing partnerships, but at significantly larger European scale.
• Veolia Environnement Norway: Global environmental services group with Norwegian operations in waste collection, sorting and energy-from-waste. Comparable on integrated waste chain and B2B contracts, including residual-waste incineration partnerships similar to Retura TRV's Statkraft Varme relationship.
• Suez Recycling and Recovery Norway: International water and waste group with Norwegian operations covering collection, sorting and material recovery. Comparable on multi-fraction commercial waste services and circular-economy reporting, but with broader Nordic presence.
• Norsk Gjenvinning: Largest Norwegian waste and recycling group operating nationally across collection, sorting, recycling and hazardous waste. Directly comparable to Retura TRV on multi-fraction business waste services, but at materially greater national scale.

Regional players

• Trondheim Renholdsverk (TRV): Municipal waste-handling utility historically linked to the Trondheim/Heimdal area. Comparable on local waste reception, sorting and household waste services in the same Trondheim geography where Retura TRV operates.
• Avfall Sør (Agder Renovasjon): Regional waste-handling utility in Southern Norway operating own reception and sorting facilities. Comparable on the integrated collection-and-sorting municipal/B2B model, but focused on Agder rather than Mid-Norge.

Others

• BIR (Bergenshalvøens Kommunale Kraftselskap):

Direct peers

• Retura Østfold: Regional Retura-branded waste management company in Eastern Norway, part of the same Retura cooperative/network that Retura TRV coordinates. Directly comparable on multi-fraction waste services, ISO 9001/14001 positioning and Retura branding, but serves a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/retrv
• LinkedInlinkedin.com/company/returatrv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retura TRV